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Why Dealers Who Neglect Social Media 
Are Leaving Money on the Table 
"
Your customers are spending more time online 
– reading blogs, watching online TV and 
interacting on social media – than ...
Many businesses are using owned social media 
channels to improve relationships with their 
existing customers. 
The same ...
Effective social marketing is about leveraging 
your current customers to reach new audiences. 
Empower customers to drive...
Why is leveraging recommendations important? 
Our friends 
and family are 
trusted and 
strongly 
motivate 
purchasing. 
S...
TODAY’S AGENDA: 
Actionable examples of how social marketing can help 
dealerships activate their current consumer-base to...
TACTIC 1: 
Gathering and Broadcasting User- 
Generated Content
Many major brands are not only incorporating 
consumer content into their advertising, but 
also using it in e-commerce or...
Why Photos? 
Images see the highest interaction and 
engagement rates on social media. 
Source: Social Media Examiner
SUMMARY: Purchasing a car is a life event that 
consumers want to capture and share. Give 
them the platform to broadcast ...
TACTIC 2: 
Social Event Technologies Increase the 
Return of Local Event Sponsorship
93% of consumers believe events are more effective 
than TV commercials, print or online ads, and radio. 
Source: EventTra...
96% of consumers said participating in an 
event made them more likely to purchase. 
Source: EventTrack Research Study 201...
But for a lot of dealerships, the risks of event 
sponsorship is too great - acquisition cost can 
be high and difficult t...
Live Event Activations and Social Content Sharing 
Branded event activations help sponsors bond 
with live attendees and p...
Social Media Feed Displays 
Services like Tint Up pull user generated and branded 
content from various social networks in...
SUMMARY: Creating and sharing valuable and 
relevant face-to-face and online experiences is 
truly what creates loyal cust...
TACTIC 3: 
Integrating Lead Collection into Sales 
and Marketing Tactics
The buying process has changed, dealers must 
focus on providing valuable experiences and 
building long-term relationship...
Apps make it easy to run sweepstakes, contests, and 
promotions at events or online – find the right activity 
for your de...
Socially integrated contests increase your reach even 
more - allowing you to capture more leads.
SUMMARY: Lead generation and sales 
techniques have undergone substantial 
changes with the rise of new online and social ...
Contact Info 
Full Name: 
Company: 
Job Title : 
Email: 
Joe Matthews 
Tagkast 
CEO and Co-Founder 
joe@tagkast.com 
Share...
How Social Marketing Can Drive Sales - Tips for Auto Dealerships
How Social Marketing Can Drive Sales - Tips for Auto Dealerships
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How Social Marketing Can Drive Sales - Tips for Auto Dealerships

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People are spending more time online – reading blogs, watching online TV and interacting on social media – than ever before. Year after year, consumers have digitalized their media consumption and online now dominates. This is a clear argument for ensuring online and social media media gets a greater share of a business's advertising spend and attention.

Many automotive dealerships are responding to this and using owned social media channels to improve relationships with their existing customers. And the same platforms being used to build community and engage supporters – Facebook, Twitter, Instagram – can also successfully attract new customers and generate sales. Here'e how social marketing can drive sales.

Veröffentlicht in: Automobil
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How Social Marketing Can Drive Sales - Tips for Auto Dealerships

  1. 1. Why Dealers Who Neglect Social Media Are Leaving Money on the Table "
  2. 2. Your customers are spending more time online – reading blogs, watching online TV and interacting on social media – than ever before. Source: Global Web Index
  3. 3. Many businesses are using owned social media channels to improve relationships with their existing customers. The same platforms used to build community and engage supporters can attract new customers and generate sales.
  4. 4. Effective social marketing is about leveraging your current customers to reach new audiences. Empower customers to drive your message outwards – provide them the platform to activate and advocate you to their own network. Source: Deloitte Consulting LLC
  5. 5. Why is leveraging recommendations important? Our friends and family are trusted and strongly motivate purchasing. Source: Nielsen Report: Consumer Trust in Advertising
  6. 6. TODAY’S AGENDA: Actionable examples of how social marketing can help dealerships activate their current consumer-base to attract new customers, increase their market share, and outshine their competition. TACTICS: 1. Gathering and Broadcasting User-Generated Content 2. Social Event Technologies Increase Your Event Sponsorship ROI 3. Lead Collection with Contests or Promotions
  7. 7. TACTIC 1: Gathering and Broadcasting User- Generated Content
  8. 8. Many major brands are not only incorporating consumer content into their advertising, but also using it in e-commerce or retail displays. Dealerships can leverage customer photos into into word-of-mouth endorsements to reach new audiences and drive sales.
  9. 9. Why Photos? Images see the highest interaction and engagement rates on social media. Source: Social Media Examiner
  10. 10. SUMMARY: Purchasing a car is a life event that consumers want to capture and share. Give them the platform to broadcast their moment. Generate word-of-mouth endorsements from current customers to increase brand loyalty, grow meaningful digital engagement, and drive new sales.
  11. 11. TACTIC 2: Social Event Technologies Increase the Return of Local Event Sponsorship
  12. 12. 93% of consumers believe events are more effective than TV commercials, print or online ads, and radio. Source: EventTrack Research Study 2014
  13. 13. 96% of consumers said participating in an event made them more likely to purchase. Source: EventTrack Research Study 2014
  14. 14. But for a lot of dealerships, the risks of event sponsorship is too great - acquisition cost can be high and difficult to measure. Implementing social marketing platforms lowers those risks by increasing engagement and amplifying recommendations in a measurable way.
  15. 15. Live Event Activations and Social Content Sharing Branded event activations help sponsors bond with live attendees and provide a way to amplify reach and grow awareness.
  16. 16. Social Media Feed Displays Services like Tint Up pull user generated and branded content from various social networks into a display.
  17. 17. SUMMARY: Creating and sharing valuable and relevant face-to-face and online experiences is truly what creates loyal customers and helps you make more money. Using social platforms, harness the content generated at sponsored events to reach and engage wider online audiences and cultivate future sales in a measurable way.
  18. 18. TACTIC 3: Integrating Lead Collection into Sales and Marketing Tactics
  19. 19. The buying process has changed, dealers must focus on providing valuable experiences and building long-term relationships. Incentive-based lead collection activities can be integrated into other strategies to increase the probability that they will help acquire new customers.
  20. 20. Apps make it easy to run sweepstakes, contests, and promotions at events or online – find the right activity for your dealership and audience. Source: Wishpond
  21. 21. Socially integrated contests increase your reach even more - allowing you to capture more leads.
  22. 22. SUMMARY: Lead generation and sales techniques have undergone substantial changes with the rise of new online and social tools. Execute on-site or digital activations using contests or giveaways to generate leads and start to build relationships with potential consumers.
  23. 23. Contact Info Full Name: Company: Job Title : Email: Joe Matthews Tagkast CEO and Co-Founder joe@tagkast.com Share an important takeaway you received from this session using hashtag #DD17 for a chance to win an iPad.

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