1. MOVEMENT AND
EMPHASIS

2. • Visual movement is used by artists to
direct viewers eyes through their work,
most often to a focal point or focal areas
(A.K.A. the center of interest).
• Movement is directed along lines, edges,
shapes and colors.
• Your eyes naturally follow these lines and
edges that you see in drawings,
paintings, sculpture, architecture and
nature.
MOVEMENT

3. • Used by artists to create an
area of dominance or focus
in their art. Emphasis also
controls the sequence in
which parts of the artwork
are noticed.
EMPHASIS

4. • Emphasizing
an Element-
this element
dominates
the entire
work
 Emphasizing an
Area-one area
is dominant
over the others
creating a ‘focal
point’ or ‘focal
area’
TYPES OF VISUAL
EMPHASIS
Focal Point or Focal Area-the
most important part of the work
or the first part of the work to
attract the attention of the

5. TECHNIQUES TO
CREATE EMPHASIS

6. • Using the Rule of
Thirds ensures
good placement of
a focal point
 RULE OF THIRDS
LOCATION

9. • Placing an
element that
contrasts(is
different) with
the rest of the
work
CONTRAST

11. • One object or a
few objects are
placed alone or
apart from
similar objects
• This draws
attention to the
isolated object
or objects
ISOLATION

13. • An object that
looks out of the
ordinary or is
very different
than other
objects will draw
attention and
become the
focal point
UNUSUAL

15. • When many
elements in a work
point to one area or
object, that
becomes the focal
point
• Also can be
achieved with
people looking in a
certain direction
CONVERGENCE