1. The Future of “Personal Computing” and “Online Advertising” David @SzetelaClix Marketing http://szetela.me

2. Point 1: Velocity of Change is Accelerating (2001) 19 May 2010 2

3. Point 1: Velocity of Change is Accelerating (2007) 19 May 2010 3

4. Point 1: Velocity of Change is Accelerating (2010) 19 May 2010 4

5. Point 2: Direct Object Manipulation 18 May 2010 5 Pioneered by the Macintosh Helped many people become first-time computer users Commonplace in the iPhone/iPad user interface Coming to Windows-based pads soon

6. PPC Ramifications: Direct Object Manipulation 19 May 2010 6 Soon: create iPhone/iPad/Android “Conversion apps” Later: create “sites” that can be used without keyboard or mouse

7. Point 3: Voice Input and Output 18 May 2010 7 Will be next computing breakthrough Windows 7 includes very good voice recognition Apple predicted in 1987

8. 18 May 2010 8

9. PPC Ramifications: Voice Input and Output 19 May 2010 9 Try Google “Click to Call” ads Try using phone numbers in ads Create an attended or automated conversion process

10. Point 3: Contextually Appropriate Content 19 May 2010 10 Smartphones are location-enabled (GPS) Eric Schmidt’s flowers example Huge personal-privacy implications

11. 18 May 2010 11

12. PPC Ramifications: Contextually Appropriate Content 19 May 2010 12 Read my Customers Now book Start using Facebook PPC advertising Design landing pages that are geo-specific

13. Point 5: Ubiquitous Computing Eric Schmidt: "...mobile advertising [will] generate more revenue than advertising on today's Web." 19 May 2010 13

14. Point 5: Ubiquitous Computing Fact: For most people on the planet, their first –and only – camera is the one in their phone. 19 May 2010 14

15. Point 5: Ubiquitous Computing Fact: For most people on the planet, their first –and only –Internet-enabled personal computer will be their “phone.” 19 May 2010 15

16. 18 May 2010 16

17. 18 May 2010 17

18. PPC Ramifications: Ubiquitous Cmputing 19 May 2010 18 Try Google AdWords Product Extensions ads Think about site-less conversions Get deeply into PPC display advertising: Google Content, Facebook, LinkedIn, Yelp, etc.

24. Facebook Responder Profile Report

25. Hyper-Target Ad/Landing Page Combinations

26. Targeting Roulette Players in Swanage

27. Roulette/Swanage Landing Page 19 May 2010 27

28. Blackjack/Bournemouth Landing Page 19 May 2010 28

29. 18 May 2010 29 Download Free Copy: http://CustomersNowBook.com

30. 18 May 2010 30 Coming in July http://PPC1Hour.com

31. The Future of “Personal Computing” and “Online Advertising” David @SzetelaClix Marketing http://szetela.me