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Marketing Information Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Research ,[object Object],[object Object]
The Marketing Research Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Terminology of Marketing Research ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Research Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is MKIS? ,[object Object],[object Object]
The components of a computerised MKIS Model Bank Data Bank Statistical Bank MKIS Display unit Marketing Manager
The components of a computerised MKIS ,[object Object],[object Object],[object Object],[object Object]

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  • 9. The components of a computerised MKIS Model Bank Data Bank Statistical Bank MKIS Display unit Marketing Manager
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