Ecommerce - The Fastest Growing Sales Industry

Ecommerce - The Fastest Growing
Sales Industry
www.synotive.com | connect@synotive.com | 1300 894 506

Synergy, Innovation and Creativity
Every day, retailers all over the world are setting up
shop in the world’s largest marketplace; the Internet.
Ecommerce breaks down barriers that previously
existed between consumers and retailers.

No longer are consumers limited to what they can
purchase in their own domestic markets, but they are
able to find millions of products, from around the
world, all from the comfort of their home.

Manufacturers and distributors now have the
opportunity to sell directly to consumers, and with
very little overhead compared to traditional retail
operations or distribution channels.

With the right ecommerce website development and
marketing approach, business owners will find
success in this unique industry.

What makes Ecommerce a One of a Kind Industry?

Ecommerce is unique because the sales aspect is not
the only line of revenue for business owners. In page
display advertising, text advertising, run-of-site
sponsorship and even affiliate commissions can all
help to drive additional revenue within an
ecommerce model.

This provides a more lucrative opportunity to
business owners, and has the further effect of
providing relevant, but non-competition products and
services to interested consumers. Most ecommerce
website design firms will offer tailored marketing
strategies to accompany page design packages.

Visibility in ecommerce is also unique to that of rival
retail or distribution structures. Ecommerce relies
heavily on search engine visibility, and to a slightly
lesser degree, advertising. Ecommerce operators
should utilize search engine optimisation to raise
natural rankings in keywords for their target market,
but should also supplement this with paid advertising
like pay per click, or impression advertising.

Ecommerce website development specialists will
assist business owners to develop a marketing
strategy that will raise visibility for their site.
Ecommerce solutions should be creative as well as
multi channelled. New media like social networking is
one key area that ecommerce sites can utilize to gain
visibility and generate business.

Because the core functions of ecommerce are
primarily performed online, business owners should
take a particular interest in security. Ecommerce
website development professionals will assist these
business owners to produce pages using technologies
that make transactions safer for consumers and the
business.

SSL encrypted payment methods, signed pages for
additional security, encrypted data transfer, and
customer zones featuring secure authentication will
help to protect the interests of all parties. Ecommerce
solutions should always take security in mind, even
from the earliest stages of planning.

Scalability like No Other Industry

Scalability within ecommerce is what makes it so
attractive to new entrepreneurs and business owners.
Ecommerce can begin with a small operation, offering
a modest product line, and have the potential for
growth without excessive investment, risk, or
restructuring.

Assuming that a business has access to a wide variety
of products that can be mobilised on short notice,
and they have channels in place to deliver these
goods to consumers, the only solution that remains to
be found is a channel that allows the products to be
easily sold to those consumers.

Ecommerce offers unique scalability because it is a
web based operation. Three key areas make
ecommerce more scalable than traditional
operations.

Ecommerce Website Design

An efficient ecommerce website will be immediately
scalable. A site featuring less than 10 products does
not necessarily need to be more complex than a site
that features 10,000 products.

An efficient ecommerce page will also feature
responsive design with elements that can be removed
or replaced as products are added or replaced. This
means there is very little investment for a business
owner to scale up, or scale down their Ecommerce
website.

Bandwidth Allocation

A modest business with fewer product offerings will
require less bandwidth than a large online retailer.
Customising available bandwidth for scalability is
simple with any hosting provider, and could range
from as little as 1GB in monthly traffic, to unlimited
traffic. Businesses can easily upgrade or downgrade
their packages depending on the current state of their
business.

Content Creation

One of the few ongoing investments that a business
may make in to their ecommerce operation is the
page content itself. Content writers could produce
thousands of product descriptions and informational
articles in a matter of days. Producing sales copy in
other industries often takes weeks, or even months to
complete.

Ecommerce is so prevalent because it can allow even
the smallest investment to grow in to a successful
enterprise. Ecommerce is essentially a way of
monetising web pages, while providing something
that consumer’s want or need. Without efficient and
competent ecommerce website design, success would
not be possible.

Any business owner looking to enter ecommerce
should partner with a proven designer for their
ecommerce solutions. This will allow them to reach
the full potential of their business, while taking
advantage of the unique benefits that ecommerce has
to offer.

Thank you!
Synotive Pty. Ltd.
Address: Exchange Tower, Suite 1209, 530 Little Collins Street,
Melbourne, Victoria, 3000, Australia
Website: www.synotive.com |Email: connect@synotive.com
1300 894 506

Ecommerce - The Fastest Growing Sales Industry

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