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Link Building Efficiency after
Several Google Updates
By Shamit Khemka
Introduction
After Google updated its Panda algorithm (which is also
known as Farmer update), the old link building method...
Top link building strategies
To get best results post Panda update, companies should hire
professional SEO firms having go...
1. Recognize achievable links
Try to find suitable link opportunities for a successful online
business. Companies need to ...
2. Try to get rid of ‘low quality’
sites
Google has heavily penalized websites that has low quality
content. For example, ...
3. Insert balanced anchor text
After Google Panda update, it has become all the more
important to stop using the same anch...
4. Deep linking
While commenting in a blogger’s page, what most people do
is giving the home page link of their blog. Acco...
5. Say no to mass link building
strategy
Google will immediately tag your website as spammy if they
find bulk of links gen...
6. Examine your competitor’s
links
Studying the link building method of your competitors will
help drive more traffic to y...
7. Have links-backs from quality
sites
Google pays utmost importance to websites that have high
quality links. The search ...
Conclusion
Try to put more focus on building less but quality links
rather than working on the many but low quality ones -...
Thank you for Watching it!
Shamit Khemka discussed Link building efficiency after panda algorithm update
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Shamit Khemka discussed Link building efficiency after panda algorithm update

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After Google updated its Panda algorithm (which is also known as Farmer update), the old link building methods such as JC Penney, Overstock.com, etc. failed to produce effective results for an online business. Website rank started falling bringing less traffic and seriously affecting sales. Google also penalized websites that practiced Blackhat SEO technique and contained a large number of irrelevant links and spams. SynapseIndia founder Shamit Khemka discussed Link building efficiency after google update.

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Shamit Khemka discussed Link building efficiency after panda algorithm update

  1. 1. Link Building Efficiency after Several Google Updates By Shamit Khemka
  2. 2. Introduction After Google updated its Panda algorithm (which is also known as Farmer update), the old link building methods such as JC Penney, Overstock.com, etc. failed to produce effective results for an online business. Website rank started falling bringing less traffic and seriously affecting sales. Google also penalized websites that practiced Blackhat SEO technique and contained a large number of irrelevant links and spams.
  3. 3. Top link building strategies To get best results post Panda update, companies should hire professional SEO firms having good knowledge about SEO and smart enough to apply link building strategies to yield positive results to companies in 2015 and thereafter. One can check Fantastic Reviews on various SynapseIndia SEO projects
  4. 4. 1. Recognize achievable links Try to find suitable link opportunities for a successful online business. Companies need to check the importance of links and their authority. It is better to avoid linking to a site that has few visitors. Thus, you need to identify the possible link prospects before you start with your link building procedure.
  5. 5. 2. Try to get rid of ‘low quality’ sites Google has heavily penalized websites that has low quality content. For example, we have seen how the ranking of wisegeek, ezinearticles, mahalo, and such other sites have fallen. Thus, it is better to avoid having links of those websites. What SEO companies can do is find sites that have high quality content, maximum Google AdSense, text links, and such other popular advertising materials.
  6. 6. 3. Insert balanced anchor text After Google Panda update, it has become all the more important to stop using the same anchor text or back linking with the similar anchor text. Professional search engine optimizers know that 40% of your site links should contain your company name, or URL and 20% links should have most relevant keywords in them. The rest 40% will make use of secondary keywords or phrases that best define a particular web page.
  7. 7. 4. Deep linking While commenting in a blogger’s page, what most people do is giving the home page link of their blog. According to a t, what actually should be done is providing the link of your internal pages or sections. Giving link of a page that has achieved a high ranking on leading search engines and driving higher traffic will help you get best results. Experienced SEO companies in India usually suggest online marketers to maintain 60:40 ratio (internal links vs. Home page links) to attract maximum visitors and generate higher conversion.
  8. 8. 5. Say no to mass link building strategy Google will immediately tag your website as spammy if they find bulk of links generated within a short span of time. Try not to use software that creates hundreds of links in less time. Once Google identifies your website and penalize it, even the best of SEO companies will face difficulty to pull your website again to its previous position.
  9. 9. 6. Examine your competitor’s links Studying the link building method of your competitors will help drive more traffic to your website, since you will be able to learn about improving your existing linking strategy. In addition, online businesses can use Open Site Explorer, Majestic SEO, and such popular tools to look into the competitor’s link profile and understand the areas where they need to put an extra effort.
  10. 10. 7. Have links-backs from quality sites Google pays utmost importance to websites that have high quality links. The search engine giant has its own set of parameters to judge the authenticity of a link. Thus, you should have ‘branded links’ not only on the home page but in all internal pages as well. SynapseIndia provides feedback to employee for their project analysis & reviews on various SEO projects.
  11. 11. Conclusion Try to put more focus on building less but quality links rather than working on the many but low quality ones - to be suitably rewarded by Google. To remain out of harm’s way, however, it’s advisable to consult to an expert before taking a step ahead.
  12. 12. Thank you for Watching it!

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