Launching a Cloud Based Business. CloudCamp Hamburg 2010

1. Launching a Cloud Based Business
or
“Planning is Guessing”
A first hand experience by Max-Michael Mayer, Propertybase GmbH
37signals

2. Me

3. Jogging
Accenture
Daddy
BWL
LBBW
Guitar Fanatic
Mountain Biking
14 years of sales experience
Entrepreneur
Photography
Cloud Enthusiastic
Max-Michael Mayer:
Aconex
conject Dubai

4. We

5. SaaS Start up
Venture Capital Force.com
Salesforce.com
Fun
Great Team
Worldwide Customers
Made in Germany
Nice Office
Good coffee
Career
In the cloud
Munich
Dubai
New York
Sydney
Singapore

6. The Idea

7. The idea
Your app needs to solve a problem
Is there a need for your product?
What is the benefit of using your app?
How is your app different?
Is the market big enough?

8. The right solution can add significant value
ROI Study (Real Customer)
Payback in
5 Months
Payback in
5 Months
3 x Invest
after 1 Y
3 x Invest
after 1 Y
1.5m$ NPV
over 3 years
1.5m$ NPV
over 3 years

9. The Market

10. Big
Big
Big

11. Organisational MembershipsOrganisational Memberships IT SpendingIT Spending
Total market size > 2b €
The Propertybase Market

12. The Team

13. Get the best !
…you know.

14. Get started

15. Spend your money wisely…
You don’t have a lot when you start.

16. Once you are getting real…
Propertybase office in Munich
Office:
 Short term rental agreements
 Be humble –no state of the art office
 Share the space with other and lower costs
Equipment:
 Use cloud apps!

17. Money

18. Venture Capital or not?
A detailed financial plan is a must anyway

19. Make Sales & Marketing
Transparent

20. Healthy conversion rate = growing subscriptions
Sales Funnel
Leads
Qualified
Contacts
Opportunities
Offers
Customers
Web: 12 SF: 37 others: 25
78%
58
64%
37
30%
11
27%
3
4,1%
Dec
Feb
Apr
Jun
Aug
Oct
Dec
Feb
Start with
SEO & SEM
asap!
Start with
SEO & SEM
asap!

21. Be flexible !
You will change your plans more often as you think.

22. Recommended Books
…for starting your own SaaS business

23. Contact: Max-Michael Mayer
max@propertybase.com
+49.173.2582876
Download the Presentation: http://www.maxmichaelmayer.de
http://blog.propertybase.com