This presentation was presented at Internet of Things Europe 2011

1. Connecting atoms to the Internet.
Exploring business models for Internet-
connected consumer products
The 3rd Annual Internet of Things Europe 2011, Brussels, 28th June 2011
Iñaki Vazquez, CEO

2. People
Services Things

4. Product Market
Infobject
Services
Digital
Object
lifestyle
Emotional
Entertainment
products
Lineal Exponential
Social networks

5. Channels Content providers
Your
company
Web
Internet
Social networks
SmartBox
OpenWay
Users
Other third-party
services and contents
SmartBox
Infobjects

7. Service
Free Subscription Pay-per-use/content
Free Req: cheap objects Req: very valuable services, Req: very cheap objects
1+ year contract (RFID/NFC tags?),
Income: ads premium content
Income: high fee
Similar to: ? Income: priced content
Similar to: mobile phones
Similar to: ?
Object
Buy Req: light service platform Req: freemium services Req: premium content
Income: sales, ads Income: sales+fee Income: sales+content
Similar to: TV, Withings Similar to: premium mobile Similar to: iPod, iPad,
phones iPhone
Rent Req: flat rate service Req: premium content
Income: fee Income: fee + content
Similar to: cable TV Similar to: cable TV films

8. www.symplio.com
@symplio
www.facebook.com/symplio