Zombies: they appear out of nowhere, they’re relentless, they’re invasive, and they leave you brainless. The same is true about duplicate records in your Salesforce® org. Watch out for these signs and arm yourself against an outbreak.

1. Are basically the same thing

2. They appear out of
nowhere, they’re relentless,
they’re invasive, and they
leave you brainless.

3. The same is true about
duplicate records
in your Salesforce®
org.

4. Watch out for these
signs and arm yourself
outbreak.against an

6. You see your boss walking
towards you in the hall and
you give him a wave.

11. Meanwhile, back at your
desk you’re feeling all
peachy when you gain a hot
new lead – Dee K. Walker.

12. You enter her details
in your org until…

14. Meanwhile back at your
desk, you were feeling all
peachy when you gained
a hot new lead, Wayne
Williams. You enter his
details in your org but...
There’s already a Lead and
a Contact record for Dee.

15. Meanwhile back at your
desk, you were feeling all
peachy when you gained
a hot new lead, Wayne
Williams. You enter his
details in your org but...
You’re left panic-stricken
as you try to figure out
which record is the most
accurate, and who’s going to
eat your deal!

17. Zombies achieve a new
level of hangry when
they skip breakfast
and they’ll find
Any way to get in!

18. Just as you’re boarding up
your front windows,
They’re sqeeezing
through the doggy door in
the kitchen.

19. Duplicate records are a
stealthy breed, too.

20. They can from
various sources like
manual entries from
your sales team, import
files, or marketing
automation systems.
Pop up

22. You hack away at a hoard of
zombies, only to turn
around and find one about
to make your right arm
His lunch!

23. When it comes to
duplicates, you merge one
and another quickly
Creeps in to haunt you...

24. … like when a customer
registers with a different email
address, or enters his name as
Steve instead of Steven.

26. Zombies aren’t loners.

27. they travel in herds!

28. Once you fight one off, stay
cautions and remember that
more are probably
Lurking around the corner!

29. Always double-check
the perimeters for more.

30. Duplicate records can
throughout your entire
Salesforce®
org if you don’t
take time to manage them.
Infect and spread

31. Manually de-duping records is
time consuming (especially when
loading lists), so make sure your
deduplication app is equipped
with automation rules.

33. Zombies:
what’s the point?

34. nuisances that neither clean
up after themselves nor
contribute to society.
Brainless, undeadThey’re

35. Dupes are
garbage, too.

36. Dupes at the value
of your data, cost you time
and money, skew reports...
Eat away

37. … the list goes on and on.

38. Dupes can also
damage your
professional image.

39. And in the information age,
a damaged reputation
affecting your sales in minutes.
Can spread virally,

41. Fending off zombies calls for
a weapon that allows you to
get the job done as
as possible.
Quickly and cleanly

42. The longer and
messier you make
the situation…

43. …the more likely it is that
you’ll lose your cool and
end up with a zombie
Munching on your arm.

44. Not all dupe
destroying weapons
are created equally.

45. Some take more
maintenance and training,
while others aren’t
effective at all.

46. The more versatile
your weapon, the
better your chance of
eliminating dupes.

48. Slash away your dupes and get
CLEAN, RELIABLE DATA.
 Find duplicate records in your existing database and easily
dedupe from a simple dashboard
 Auto-merge, mass merge, or manually merge duplicates
without data loss
 Choose from prebuilt filters or create your own
 Cleanse import files before the data reaches Salesforce
 Maintain data with features such as mass update, mass delete,
geocoding, address validation and standardization
How many dupes are
lurking in your org?
Find out with a free 10-day trial! makers of

49. dupe-fighting skills
with a free trial.
Practice your
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