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How to write an to optimize content for the web?

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How to write an to optimize content for the web?

  1. 1. Haw lo Wrilc Ill lo oplimi 1: mnlcnl for "It Web
  2. 2. How to Write an to optimize content for the Web
  3. 3. 2015 - Content is the king Are you google friendly ? You are expert in what you do and know that there are clients out there who would really value your assistance. How on earth do you get their interest? The main goal of your website is to build relationships and trust. Notjust to promote your products/ services
  4. 4. Keywords Competitive Relevant HOW?
  5. 5. Relevant
  6. 6. Competitive K
  7. 7. GO Google Keywords tool nxmmaawxds xmuie um mmm»-l. m.. Your experience Related searches Google Analytics Natural results Google suggests
  8. 8. Your experience
  9. 9. Google Keywords tool flmm Suggestions
  10. 10. Search volume
  11. 11. Search competitiveness
  12. 12. Suggestions
  13. 13. Related searches
  14. 14. At Botanical Traditions we encourage the use of indigenous plants. home - landscape design projects — landscape design services — featured publications www botanicaltraditions comau/ |ndigenou: %2OPlarits htm - Cached - Similar Naturelinks: Indgenous landscag desmg construgion and Natuielinks: Indigenous landscape design. constniction and maintenance. Melboume Australia. Native landscaping. www naturelinks com aul - Cached - Similar A u - ureli s: l ' n s ei constru ion. .. Naturelinks: Indigenous landscape design, construction and maintenance. We employ a dedicated team of bushland and landscape hoiticulturists with www natuielinks com au/ about html — Cached Show more results from w natuielinks com au Thelm onance ofAusr Ii ‘slndi e ous la s-A stralian This must be an essential pan ofthe answer - to use indigenous plants wherever on horticulture and landscape design using Australian native plants. asgap org au/ design/ indigi html - Cached ~ Similar Searches related to Indigenous landscaping dealgn fl relaatedtermsaooordingtoGoog| e n "n ' I i n Goooooooooogle > 1 2 3 4 5 6 7 3 9 10 M indigenous landscaping design Search Search within results Search Help Give us feedback Google Home Advertising Programmes Business Solutions Privacy About Google
  15. 15. Google suggests
  16. 16. K‘ . ‘Q 0 If) heart attack C) heart attack symptoms heart attack causes heart attack women hr Everything heart attack treatment . . Wages heart attack prevention V'de°s heart attack lyrics News heart attack statistics Shopping after a heart attack _ Reamme heart attack grill . , Mnm heart attack symptoms in women Double the Suggestions! Search
  17. 17. Natural results
  18. 18. Google Analytics
  19. 19. The long tail focusizg on (2 1’ _ 0/‘pro; /ac ts - we/1 l I l . .. ... ... -._. sales dumber of products User is becoming more demanding, more specify synonyms The lexical universe
  20. 20. sales / ’oCa6I. /73 on Q / Q/Be ha/ V153/‘ o/ ‘froc/ aCZ‘5 44.)/ Z/I / oa) i/ o/a/ Vie number of products L
  21. 21. The long tail focusizg on (2 1’ _ a/ ‘pro; /ac ts - we/1 l I l . .. ... ... -._. sales dumber of products User is becoming more demanding, more specify synonyms The lexical universe
  22. 22. mu . . .0 O 0.. ‘km
  23. 23. The lexical universe
  24. 24. The optimized page e recipe : Nnu. Density , v.u. ».. -«um , o.m. .mw, ... w. aqnvlvynv-louuvwififlvl . . Islxulufubwtwomv - 2-3 kzywoms max by page -One alga‘ arr! lfumllk , 2739: in prioritize kzwmms - I'I- lor we minus numuau . . . .. ..m. .r. .. , w-vs. .. ... .w . an vwmnnyunu , gr. .. : . . m u w, sm. ... ;-. mm PIDMIIIHKG . may - Men - Ville . m Diragraph <lIlh> my .9.. .“ . m.. .., .. ,m, mu Dw HF , n. . umnnuauvs
  25. 25. Density - 2-3 keywords max by page - One page = one thematic - 2-3% for prioritize ke3ANords - 1% for the others
  26. 26. ed" Page“ The "Perfectly" Optimized Page (for the example keyword phrase "chocolate donuts") Page Title: Chocolate Donuts I Mary‘; Bakery ming chocolate donuts, get °‘" °"”‘ d°'“"‘ “ "°""' Meta Description: Mary's Bakerys chocolate donuts are possibly the most delicious. pertectly formed. flawlessly chocolately donuts ever made. mumm ixltpedunenula ‘. _ : ;§, _", f,", ,‘f, ,"", _,, H1 Headline: ,' ; ;'; """"'“", ““ Chocolate Donuts from Mary‘: Bakery ~. __-—Y. .. . — ' Image Fllename: nay Ten: chocolate-donutsjpg chocolate donutsj billion: make u my lot Vllllflrl ID Eh! !! on their lavwtle netvrorlu Ind Photo of Donuts ”'°"“' ‘°‘'‘' '’'‘’°‘ (with Alt Attribute): Chocolate Donuts I17 "6 nu-u q. . downs Mary‘: Chocolate Donuts ng 6 availability) chocolate donuts. ' ‘ donuts '. and‘ T I me Donna an Hour: Prlmuy and chocdate ne pulse! donut) second-Iv keyword phnnl spoon in pro-numu peuuom In the headline min. I: co-nun chocolate donuts - ‘ ' gs v 'u : _.. j'I-lrfi-I-II _ huh’; Thuixno nlnfiv Ell! ‘ npomun ‘NW ‘N4 wr dtocoiate donuts nu. uainqpnsn on an own: nu-n use lnlbI%C! ‘flllfiflaifluylhonml _ v. .—, ~‘v chocolatej Page URL: http: //marysbakery. com/ chocolate-donuts
  27. 27. Balance
  28. 28. Prominence - Header - Meta - Title - 1st paragraph
  29. 29. The "Perfectly Optimized" Page —1’ttlo8Met| ‘Nth: Chocolate Donuts trom Mary‘s Bakery Meta Description: Learn the 3 secrets to Mary’: award-winning chocolate donuts, get times 6 locations for availability, and leam how to make your own donuts at home. UIL: http: /Imarysbakery. com/ chocolate-donuts ‘nine are no Impldlflllrlll lo miicn mi-ion miciung um page or deiemiining it‘: in: cuiimcai union Chocolate Donuts from Mary's Bakery There‘: 3 reacts that explain why our ehooohh ilomits have won awards, geiieiaiea iioumong lines. ti even it § iiiupued hip-hop tucks They are. I I I l Uniqunly , Ill‘ Our ingredient: aiuoio , ' xvz 4 ‘ ' ‘ U2. The Baking Process Like/ tweet/ oi [ht LLJIIIEIU olici: ABC L_ In ‘H mm“, make I, Q“), "'*’V"‘"“= ‘ (OI miion Io sruie : .e. ii. .'| el iiiigsii 03 Tuning 5.. uni-ii it -i on mm (“mm wdnl ill . i iJlIlQ| Al' ngr n, ,,, °,ks and niqii iiiiiiiii ilflhllflllflillllih pioiiiai social proof How to Get Hold oi Mary‘: Chocolate Donuts (aka IOCHKIOYII. pricing I1 availability) How to Make chocolate Donuts II HonP"‘-‘, Primary and (aka our recipe tor the podoet donut) ‘ ' ' ' 5¢(0ndAly iieyivoid pnmn appeai in prominent pollhonl | I' iiic nuiiiine lllle Clui layout. solid visuals. ti nuiiiixiii, iiiiiiiiii ai. -iiqii make in: page my 9 = °n| =M to use 8 Enjoy , ’ H TI 3 i A I ' 3-&& I Endorsement: (including one imni Homer‘) o-q , ’ ‘MARI’ : : mi. -1-v mud iwaciiiw man on: T , ___, , W, ___, ,. ‘(to-:4»-in ' . ... . t. ... ... .. ... ~-. mi. ..‘ in. .. M704! rnl P10‘ *1"'-W‘-"35 tile in] brownie: iuinniinic in by iiuvo OIHHYI niiiiuii fltlltlflfl inm- rI[‘S(‘iiDUt)l'I . inii i. hevna imiiiii; mi linolod by land Vhhhivi M W "'7 iii The "Perfec (tor the example Page Title: Ch Meta Description: Mary's delicious. periectly (arr Chocolate image Fllenom chocolate-donuts / Photo of Don (with All Attrtb Chocolate Dor chocolate chc Page URL: http: //
  30. 30. Structure <ti . HhiflllP . =ii
  31. 31. The "Perfectly Optimized" Page -1-ttiasitota ‘Nth: Chocolate Donuts trom Mary‘: Bakery Meta Description: Learn the 3 secrets to Mary’: award-winning chocolate donuts, get times 6 locations for availability, and leam how to make your own donuts at home. UIL: http: /Imarysbaltery. coin/ chocolate-donuts There are no lmpldlflllflll to search mi-ion iaitciiiiig tma page or aelemuriing ii‘: iii: canoiiicai union Chocolate Donuts from Mary‘: Bakery There‘: 3 secret: that explain why our ehoeohh domain have woii awaias, generated iioumong lines. ti even it § iiiiipued hip-iiop iiiaxa They aia. I I I Uniqianly , Ill‘ Our lngredienu aiuauo , ' xvz 4 ‘ ' ‘ U2. The Baking Process Lin/ tweet/ oi mi» LLJIIIEIU oliei: ABC L_ In ‘H mm“, make H R‘), "'*’V"‘"“l ‘ ioi viaitoia lo sriaie : .¢. ii. .'lel iiiioai :3 Timing 5.. giant R -i on mm (“mm WA!1llllaltJlllQ| Al' ngr n, ,,, °,ks and eiiqa iiiiaiiii tlflhllflllfliilllih provide social proof How to Get Hold ol Mary‘: Chocolate Donuts (aka location; pricing I1 avlllahllllyl How to Matte chocolate Donuts II HoriP"‘-‘, Primary and lalta our recipe lor the 90:10:! donut! ‘ ' ' ' 5¢(0ndAly keyword priiaan appeai in pioiiiineiit poslllolu | l' Ulc riudiiiie lllle Clui layout. solid visuals. o ooaiiiiiiii, iiiiipia dallqh iiuire the page any 9 = °n| =M to use 8 enioy , ’ H Cl 3 I A I ' 3-&& I ziicioiaeiiioiiu iiiiciuiiiiig one tioiii Hoiiieivi naaq , ’ ‘haul’ 2: lot. -1-v leuod iwaciai». man But: T , ___, , W, ___, ,. xtv-:4»-in ' . ... . r. ... ... .. ... ~-. mi. ..‘ H-4-tr M704! rnl P10‘ 4"‘-l“"-"35 hut in] brownie: itiiiimric an by nuvn omaiyi Dlillull aiiiiiino men! rI[‘S(‘HDUl)l'I and it new iiiaiiii; ioi linnlnd by Ina: Vhhhin M W "'7 iii The "Perfec (for the example Page Title: Ch Meta Descrlptlon: Mary's dellcluus. perlectly lurr Chocolate Image Fllemni chocolate-donuts / Photo of Don (with All Attrlb Chocolate Dor chocolate ch: Page URL: http: //
  32. 32. 555% H 1 H2.. . - Use title and subtitle - The 3 first word of your title are very important for google - = 1st ocular fixation for a user
  33. 33. The "Perfectly Optimized" Page -1-ttiasueta Tltln: Chocolate Donuts from Mary‘s Bakery Meta Description: Learn the 3 secrets to Mary's award-winning chocolate donuts, get times 6 locations for availability. and leam how to make your own donuts at home. UIL: http: /Imarysbaltery. com/ chocolate-donuts There are no iinpedinieriia to search mi-ieri reaching triia page or aeiemuriing ii‘: uie eamsiiicai version Chocolate Donuts from Mary's Bakery There‘: 3 leads that explain why our chocolate donuts ‘ have won awards, generated rioumong tines. tr even it § iiiiipuea hip-iiop iiiaxa They are. I I I Untqianly , Ill‘ Our ingredient: aiuaue , ' xvz 4 ‘ ' ‘ U2. The Baking Process Liiie/ tweet/ oi nit» LLJIIIEIU alter: ABC L_ In ‘H mm“, make I, Q“), "'*’V"‘"“l ‘ ioi viaitoia lo sriaie : .e. iii . '|Ql iiiigsii 03 Timing 5.. mi. -st it -i on mm (“mm want iii . i iiiiiqiir» ngr n, ,,, °,ks and . >iigii Quallili‘ rlflhllflllfliilllih pioiriar social proof How to Get Hold of Mary‘: Chocolate Donuts (aka location; pricing I1 availability) How to Matte chocolate Donuts at HoriP"‘-‘, Primary and (aka our recipe lor the 90:10:! donut! ‘ ' ' ' 5¢(ondAly key-void primes appear in pioriiirieiit posllloru | l' irie riesaiine lllle Clur layout. solid visuals. o oeaiiiiiiii, iiiiipia aeiiqii iiuiie the page my 9 = °n| =M to use 8 enioy , ’ H ml 3 I A I ' 3-&& I ciicioraemeiits iiiieiuiiiiig one train Homer‘) naaq , ’ ‘Haul’ zi tot. -1-r leuod iwaeiaiw man But: T , ___, , W. ___, ,. ‘(tr-:4»-in ' . ... . i. ... ... .. ... ~-. uvljrlv an. .. M704! rnl P10‘ 4"‘-l“"-"35 has in] brownie: JUINOVVPJF an iiy iiuvn omaiyi noiiiiii ariiiiirio irierri rI[‘S(‘HDUl)l'I . iriit it new iiiartrii; ioi linnlod by land Vienna M W "'7 iii The "Perfec (tor the example Page ‘Title: Ch Meta Description: Mary's delicious. perfectly (on Chocolate Image Fllemni chocolate-donuts / Photo of Don (with All Attrlb Chocolate Dor chocolate ch: Page URL: http: //
  34. 34. The Chapeau - = short introduction - 50 words maximum - Bold or color background - Clear & concise - May Synthesize your content
  35. 35. The "Perfectly Optimized" Page —1’| tlo8Mct| ‘Nth: Chocolate Donuts trom Mary‘: Bakery Meta Description: Learn the 3 secrets to Mary’: award-winning chocolate donuts, get times 6 locations for availability, and leam how to make your own donuts at home. UIL: http: /Imarysbaltery. coin/ chocolate-donuts There are no lmpldlflllflll to search mi-ten mtciiiiig tma page or aeiemuriing ii‘: iii: canoiiicai union Chocolate Donuts from Mary‘: Bakery There‘: 3 secret: that explain why our ehoeohh domain have won awards, generated iioumong lines. tr even it § iiiiipued hip-iiop iiiaxa They are. I I I Uniqianly , Ill‘ Our lngredienu aiuauo , ' xvz 4 ‘ ' ‘ U2. The Baking Process Lin/ tweet/ oi mi» LLJIIIEIU oliei: ABC L_ In ‘H mm“, make H R‘), "'*’V"‘"“l ‘ ioi viaitoia to sriaie : .¢. ii. .'lel iiiioai :3 Timing 5.. man: it -i on mm (“mm WA!1VHlaltJlllQ| Al' ngr n, ,,, °,ks and eiiqa Quallill‘ rlflhllflllfliilllih pioirior social proof How to Get Hold ol Mary‘: Chocolate Donuts (aka IOCHKIOYII. pricing I1 avlllahllllyl How to Matte chocolate Donuts II HoriP"‘-‘, Primary and lalta our recipe lor the 90:10:! donut! ‘ ' ' ' 5¢(0ndAly keyword priraan appear in pioriiirieiit poslllolu | l' Ulc riudiiiie lllle Clui layout. solid visuals. o ooaiiiiiiii, iiiiipia dallqh iiuire the page any 9 = °n| =M to use 8 enioy , ’ H ml 3 I A I ' 3-&& I ziicioraeiiieiiu iiiiciuiiiiig one train Homer‘) naaq , ’ ‘haul’ 2: mt. -1-r leuod iwariai». man But: T , ___, , W, ___, ,. xtv-:4»-in ' . ... . t. ... ... .. ... ~-. uvljnv H-4-tr M704! rnl P10‘ 4"‘-W‘-"-'5 hut in] brownie: JUIMOVVPJF an iiy nuvn omaiyi Dlillull ariiiiino men! iii-migiiun init at r-ama iiiariii; ioi linnlnd by Ina: Vhhhin M W "'7 iii The "Perfec (for the example Page Title: Ch Meta Description: Mary's delicious. peflectly (arr Chocolate image Fllemni chocolate-donuts / Photo of Don (with All Attrlb Chocolate Dor chocolate ch: Page URL: http: //
  36. 36. ed" Page“ The "Perfectly" Optimized Page (for the example keyword phrase "chocolate donuts") Page Title: Chocolate Donuts I Mary‘; Bakery ining chocolate donuts, get °‘" °"”‘ d°'“"‘ “ "°""' Meta Description: Mary's Bakerys chocolate donuts are possibly the most delicious. perlectly formed. flawlessly chocolately donuts ever made. Thereueno iiiipcdiinenuta ‘. _ : ;§, _", f,", ,‘f, ,"", _,, H1 Headline: ,' ; ;'; """"'“", ““ Chocolate Donuts from Mary‘: Bakery ~. __-—Y. .. . — ' Image Fllename: nay Ten: chocolate-donutsjpg chocolate dortinsj oiiiioiii iiiaiie it my for Vllllflrl ID Eh! !! on their favorite iiamii. Ind Photo of Donuts ”'°"“' ‘°‘'‘' '’'‘’°‘ (with Alt Attribute): Chocolate Donuts I17 "6 ‘. noun (1.. donutsj Mary‘: Chocolate Donuts rig 6 availability) chocolate donuts. ' ‘ donuts '. iiayuu-I‘ T I iiaie Donuts at Hoar: primary use chocdate at value! donut) second-Iv keyword piirana typed in prwnulnnl peutiom In in iaeaaine min. I: content chocolate donuts - ‘ ' gs v 'i : _.. j'(I-in-n-It i_ had’; Ducting nlnfiv Ell! ‘ "Salli! ‘NW ‘N4 we diocoiate donuts aaaoa u-atria; -on -11 any A-vau an-n use lnlbI%C! *eInvi>oii4i. iryit-ioriiiia _ v. .—, ~‘v chocolatej Page URL: http: //marysbakery. com/ chocolate-donuts
  37. 37. <titIe> tag - Unique and personalized - Short (4-10 words) - May include Keywords
  38. 38. essential wsllbeing for business - lntemei marketing triatworks Euomlul Wollholnn tor Bualm u ismzllhudnlwushmirkellug rr{cil- Cached nflnl wain-lug m Iunlnnu Empimullng local husriusi-I mlh Alfnvdablv w-um oslgn. Social Modia. and mine marketing serum»; 3. «mum Reviews Web Site Design asmsilusllleuuehmarkeilrig minllevl esvnaiihldnennnbrnatkelviig -nlnlafl Ruvwws from nut past wnb Web aim mign and glul sea _. Photo E ancernfl SEO Review esmallb-Iineuunhmaikrlng inio/ /p zsmaflil-Zvnuamhmmkdinqiufw / . Aw-nuns‘: Irnagns an in. Claim your run SEO nwluw Terms Kguord Research esmallhlnslnocwnhmzrknlng Mann zsnuflhuflnuunahmamding mfnlkoy ‘rm mmmi mm: uniinnmich Whal m klywnml mu why do Mun vuullt hum usmnlhuun-mahmznming Irllo » : ... ..u. .nu . . c. .,i. .,-. . u». ..—. .,. ,. I/ .~. .., .i. ... ».. .,a u. ».i. ~.
  39. 39. The "Perfectly Optimized" Page -1-imsium ‘Nth: Chocolate Donuts tram Mary‘: Bakery Meta Description: Learn the 3 secrets to Mary’: award-winning chocolate donuts, get times 6 locations for availability, and leam how to make your own donuts at home. UIL: http: /Imarysbakery. com/ chocolate-donuts There are no Impldlflllflll lo suicri mi-ion miciung ma page or aeiemuning ii‘: uie canmucal union Chocolate Donuts from Mary‘: Bakery There‘: 3 secret: that explain why our ehoeolah damn: have won awaias, geiieiaied iioumong lines. ti even it § ¥| .lpl! ed hip-hop nicks They are. I I I l Umqunly , Ill‘ Our Ingredient: at-non , ' xvz 4 ‘ ' ‘ U2. The Baking Process Lin/ «wee! /oi rm» LIJIIIEIU onus ABC L_ In ‘H mm“, make H R‘), "'*’V"‘"“= ‘ ioi miion Io sruie I-§. ]li . '|eV iiiigai :3 Tuning 5.. man: it -i on mm (“mm want lli . . ijlllqllll ngr n, ,,, °,ks and ? ‘. Ul qualili‘ ilflultflllflillltth provide social proof How to Get Hold ol Mary‘: Chocolate Donuts (aka IOCHKIOYII. pncini; I1 availability) How to Make criocolaie Donuts ai HonP"‘-‘, Primary and laka our recipe lot the 90:10:! donut! ‘ ' ' ' 5¢(0ndAly keyuvold prime; appear in pioniineiii pollhonl | I' the riudiine Illle Clui iayoui. solid visuals. e beautilul, miipiii at-iiqr. make the page any 9 = °n| =M io use 8 enioy , ’ H Pl 3 I A I ' 3-&& I Endorsement: iiiiciuuing one from Homer‘) a-q , ’ ‘haul’ 2: mi. -1-i leatod i-v««i. i». man his T , ___, , W, ___, ,. xiv-:4»-in ' . ... . i. ... ... .. ... ~-. mi. ..‘ in. .. M704! rnl P10‘ *1"'-W‘-"35 hut in] brownie: iuiiinimc an by nuvn DIHAIYI Dullull rrvlninq men! A1l‘S(‘H9l)Ul'I mu 5. hevna nuiiui; mi linnlad by land Vhhhin M W "'7 iii The "Perfec (for the example Page Title: Ch Meta Description: Mary's delicious. peflectly (arr Chocolate lrnage Fllenam chocolate-donuts / Photo of Don (with All Attrlb Chocolate Dor chocolate ch: Page URL: http: //
  40. 40. <meta> tag - Short marketing highlights of the page - CTA - 160 characters - May include Keywords
  41. 41. essential wsllbeing for business - lntemet marketing matworks Euomlul Wollholnn tor Bualm u ismzllhudnlwushmirkellug rr{nl- Cached nflnl wan-lug m Iunlnnu Empmnllng local husnusi-I mlh Allnvdahlv w-um oslgn. Social Modla. and amine marketing salumm 3. «mum Reviews Web Site Design asmsllusllleuuehmarkehrig mlnllevl esvnallhldnennnbrnatkelvng -nlnlafl Ruvwws from nut past wnb Web aim flnsxgn and glul sea _. Photo E ancernfl SEO Review esmaIIi. ..i. u-uahmaimng mlo/ /p zsmaflil-Zvnuamhmmkdlnqlufw / . Aw-nuns‘: Irnagn an in. Claim your run seo nwluw Terms Kguord Research esmallhlnslnocwnhmzrkung Mann psnuflhuflnuunehmamdxng mfnlkoy ‘rm sllndmi mm: umimmmn Whal m knywnnh mu why do Mun vuullt hum usmnlhuun-mahmnkoung Irllo » : ... ..u. .nu . . c. .,«. .,-. . u». ..—. .,. ,. I/ .~. .., .-. ... ».. .,a u, .». :.~.
  42. 42. _ Tulrbu : <. ... ., n u. . The ‘Perfectly Optimized“ Page . ... . Dikrllfibn The "Perfectly" Optimized Page ill! ’ the mmpi. krywwd rwaae ': ho: :>nla amus y AT‘ 1, HI Headline: CI~ur, alal(- Donuts rmm Mary: P»3x: :’V 'vv1§* vmvur '°"'"‘ , ,, , . . .n. ,i Ham Nmiu cl Dunn i-. mhLh Aur me; *-sr. -lur : Fo(e: :e mmmm P. w_n um, y.. ‘ «rm l——. '11 l '1 'rr rm-
  43. 43. The optimized page e recipe : Nnu. Density 4v. u.». .-«mule 4IM! ilrIltflflyi| l|AlIE aqnvlvynv-louuvwifievl . . Islxulwlubvfwomv - 2-3 kzywoms max by page -One alga‘ arr! lfumllk , 2739: in prioritize kzwmms - I'I- hr in. miners numuau . . . IIlIVC‘UIlQ! , w-vs. .. ... .w . an awmngu». , gm. .. : . u« u w, sm. ... ;-. mm PIDMIIIHKG . may - Men - Ville . Isl Divagvaph <lIlh> my .9.. .“ . m.. .., .. ,m, mu Dw HF , n. . umnnuauvs
  44. 44. Your Web medias - Landing page - Categories - Products/ services - Information pages - Blog
  45. 45. %E}E Blog - Very google friendly - User like blogs - You can speak about everything - Good to develop Loyalty (7n: :Ilc an Edimrial (Ialcndur . Fealwr-S p. w ‘ . Advices pusl - Go mu, -
  46. 46. Create an Editorial Calendar - Features post - Advices post - Good deals*
  47. 47. Example TOP5 places where you can buy/ sell furniture in Vancouver
  48. 48. rm M» van pm Man
  49. 49. Annual Calendar 31.‘; Y. .." Consider the cycles of content you might need to cover this year, such as advertising campaigns, events holidays, and product launches. Ready to go digital? Try the Coschedule Editorial Calendar online at CoSchedu| e.com
  50. 50. Ideas Worksheet sh‘; gym, /1-; ,,, ,,, ; Store your ideas before you transfer them to your calendar. Keep the worksheet handy for brainstorming sessions and content planning meetings. : | I : | : | I : I II Ready to go digital? Try the Coschedule Editorial Calendar online at CoSchedule. cam
  51. 51. Monthly Calendar sh‘; M. ,., p,; Your monthly editorial calendar is your go-to workhorse that you'll use daily. It tells you who is writing what, and when. | _|U| _|| _|| _|_| |_| Ready to go digital? Try the Coschedule Editorial Calendar online at CoSchedule. com
  52. 52. ‘«”‘%"‘. ll: l|l1lIl'. l HIM! :'»‘l l: i3l: l|lslll' HIM : lllllif 2 9 16 23 W’ 1 Groundhog Day ‘Wed. 11 ‘Thaw. ‘Fri. Valentine's day 21 15
  53. 53. How to Write an to optimize content for the Web

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