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Social Media Marketing & New Age Communication

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Saurabh Pandey
Saurabh Pandey

How social media transitions the decision process? How social media changes the brand communication paradigm?

Education
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Social Media Marketing & New Age Communication Saurabh Pandey twitter: @pandeysaurabh
What is Social Media ,[object Object],[object Object]
What is Social Media Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
How are the buyers influenced today? Source: © AtomThought.com
Social Decision Cycle Source: © AtomThought.com Blogs Wikis Forums YouTube Flickr Social Networks
Bottomline ,[object Object],[object Object],[object Object]
5 Ways Social Media Marketing makes Communication Effective! Source: © Atomthought.com
Let’s Understand with Examples
1. Dove-Permissive Marketing & Communication No feature based banner ads. The communication Tries to extend a friendly gesture to let the brand help You in gauging the damage to your hair!
Engage Each step is permissive in nature
Creating Viral Effect One click-and you can ask your friends to take the test- as also see how they fare against you- This continues like a chain reaction, theoretically, for ever
Share. Show off. Influence. If you get a good grade- show it off- create a badge and put on your Social network profile.
2. Collaboration & Close Looping ,[object Object],[object Object],[object Object]
Dell Idea Storm-Winning with Community You Give New Product Ideas. Peers Vote.
Dell acts on the best and popular ideas. You see your ideas in action. Close-Looping
RoI for Dell ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Aircel-Save Our Tigers
[object Object],[object Object],[object Object],[object Object]
Close Looping ,[object Object],[object Object],[object Object],[object Object]
[object Object],3. Real Time
[object Object],[object Object],[object Object],[object Object]
Old Spice- The Man your Man can Smell Like! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Real Time Response ,[object Object],[object Object],[object Object]
Real Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Updates. Feedbacks. Customer Care Special Fares- ALL REAL TIME!
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media Marketing & New Age Communication

  • 1. Social Media Marketing & New Age Communication Saurabh Pandey twitter: @pandeysaurabh
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  • 4. How are the buyers influenced today? Source: © AtomThought.com
  • 5. Social Decision Cycle Source: © AtomThought.com Blogs Wikis Forums YouTube Flickr Social Networks
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  • 7. 5 Ways Social Media Marketing makes Communication Effective! Source: © Atomthought.com
  • 8. Let’s Understand with Examples
  • 9. 1. Dove-Permissive Marketing & Communication No feature based banner ads. The communication Tries to extend a friendly gesture to let the brand help You in gauging the damage to your hair!
  • 10. Engage Each step is permissive in nature
  • 11. Creating Viral Effect One click-and you can ask your friends to take the test- as also see how they fare against you- This continues like a chain reaction, theoretically, for ever
  • 12. Share. Show off. Influence. If you get a good grade- show it off- create a badge and put on your Social network profile.
  • 13.
  • 14. Dell Idea Storm-Winning with Community You Give New Product Ideas. Peers Vote.
  • 15. Dell acts on the best and popular ideas. You see your ideas in action. Close-Looping
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