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Having a baby is one
         of the most
 important events in
a person’s life. It can
       also be scary,
   especially for new
    moms and dads.
While babies are in the
hospital, they are monitored
constantly, but once they go
 home, that round-the-clock
attention and accompanying
    sense of security is gone.
Is this all that technology can
do for babies? Really?
Our mission:
  make babies and parents happier




                        What if parents could
                        have that same sense
                        of security they had in
                         the hospital back at
                          their own homes?
How?
Babies are
surrounded by stuff.
       Every day they
  interact with these
              objects.
Smart Objects
                               T he SYBBA network transforms everyday baby
                               products into smart objects that monitor and
                               interact with babies, providing essential
                               information to parents, doctors, and researchers.


Sensors
Ob jec ts inc orp ora te sensors tha t
m onitor b a b y’ s vita l sig na ls o r other
p a ra m eters rela ted to the b a by.               What if those objects
                                                     were ‘smart’ - able to
Send data to Internet                               capture data about the
Ob jec ts send the b a by’ s d a ta d irec tly
to the c loud .
                                                     baby and take action
                                                        as necessary?
Every day baby objects
SYBBA d o esn’ t invent new ob jec ts,
SYBBA tra nsform s every d a y b a by
p rod uc ts into sma rt ob jec ts.
SYBBA's first smart
object will be a
smart pajama that
alerts parents when
symptoms of sudden
infant death
syndrome (SIDS)
occur
Open Ecosystem
T he SYBBA ecosystem has three parts: smart
objects, user space (where the data of the baby is
stored and processed) and the applications market
where parents can find lots of mobile apps for their
babies.
Apps Market
                                SYBBA provides parents with access to a
                                marketplace of smart products for babies and an
                                app market to help them take advantage of the
                                information and convenience these products
                                provide.


Open API
Ap p lic a tions d evelop ers c a n a c c ess
our op en API to c rea te new a p p s for            Using their own
p a rents.
                                                    devices parents are
Open innovation                                    able to access lots of
Allow ing third p a rties to a c c ess             apps for their babies.
d a ta a nd d evelop ing a p p s for the
SYBBA ec osystem inc rea ses the
a m ount a nd q ua lity o f p rod uc ts tha t
SYBBA offers to p a rents.
We are addressing a

        giant market
In the US,
                                  In 2011, 252
    4 million
                                  b a b ies were
 b a b ies a re b orn
                                    b orn p er
     ea c h yea r
                                      m inute



  The a vera g e m id d le-
 c la ss Am eric a n fa m ily
sp end s $12K on a new                  Tha t’ s a $48B
b a b y d uring its first yea r         a nnua l ma rket,
            of life                      just in the U.S.
Our goal:
    become the "technology for
       babies" brand name
Helping parents to feel more
secure about the well-being of
         their babies



www.sybba.com

info@sybba.com

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SYBBA

  • 1.
  • 2. Having a baby is one of the most important events in a person’s life. It can also be scary, especially for new moms and dads.
  • 3. While babies are in the hospital, they are monitored constantly, but once they go home, that round-the-clock attention and accompanying sense of security is gone.
  • 4. Is this all that technology can do for babies? Really?
  • 5. Our mission: make babies and parents happier What if parents could have that same sense of security they had in the hospital back at their own homes?
  • 7. Babies are surrounded by stuff. Every day they interact with these objects.
  • 8. Smart Objects T he SYBBA network transforms everyday baby products into smart objects that monitor and interact with babies, providing essential information to parents, doctors, and researchers. Sensors Ob jec ts inc orp ora te sensors tha t m onitor b a b y’ s vita l sig na ls o r other p a ra m eters rela ted to the b a by. What if those objects were ‘smart’ - able to Send data to Internet capture data about the Ob jec ts send the b a by’ s d a ta d irec tly to the c loud . baby and take action as necessary? Every day baby objects SYBBA d o esn’ t invent new ob jec ts, SYBBA tra nsform s every d a y b a by p rod uc ts into sma rt ob jec ts.
  • 9. SYBBA's first smart object will be a smart pajama that alerts parents when symptoms of sudden infant death syndrome (SIDS) occur
  • 10. Open Ecosystem T he SYBBA ecosystem has three parts: smart objects, user space (where the data of the baby is stored and processed) and the applications market where parents can find lots of mobile apps for their babies.
  • 11. Apps Market SYBBA provides parents with access to a marketplace of smart products for babies and an app market to help them take advantage of the information and convenience these products provide. Open API Ap p lic a tions d evelop ers c a n a c c ess our op en API to c rea te new a p p s for Using their own p a rents. devices parents are Open innovation able to access lots of Allow ing third p a rties to a c c ess apps for their babies. d a ta a nd d evelop ing a p p s for the SYBBA ec osystem inc rea ses the a m ount a nd q ua lity o f p rod uc ts tha t SYBBA offers to p a rents.
  • 12. We are addressing a giant market
  • 13. In the US, In 2011, 252 4 million b a b ies were b a b ies a re b orn b orn p er ea c h yea r m inute The a vera g e m id d le- c la ss Am eric a n fa m ily sp end s $12K on a new Tha t’ s a $48B b a b y d uring its first yea r a nnua l ma rket, of life just in the U.S.
  • 14. Our goal: become the "technology for babies" brand name
  • 15. Helping parents to feel more secure about the well-being of their babies www.sybba.com info@sybba.com