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Unilever SWOT Analysis

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SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) of Unilever Plc, the Anglo-Dutch transnational consumer goods company. For the comprehensive analysis visit: http://www.swotandpestle.com/unilever/

For the external environment factors such as Political, Economical, Social, Technological, Legal and Environmental please visit:

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Unilever SWOT Analysis

  1. 1. UNILEVER SWOT ANALYSIS © Barakaat Consulting - An Ezzy IT Consulting Business This is a licensed product and is not to be photocopied or distributed. All rights reserved. Unauthorized reproduction is strictly prohibited. Research is based on best available materials and resources. Topurchase reprints of this document, please email support@swotandpestle.com.
  2. 2. Company Name : Unilever Company Sector : FMCG - Fast Moving Consumer Goods Operating Geography : Europe, Global About the Company : Unilever Plc. is an Anglo-Dutch multinational consumer goods company founded in 1930, by the merger of Dutch firm, Margarine Unie and British firm, Lever Brothers. Unilever has over 400 brands across food, personal care and household cleaning segments and is co- headquartered in Rotterdam, Netherlands and London, U.K. It has around 170,000 employees as of 2015. Revenue : ?53.272 billion ? FY ending Dec 2015 SWOT Analysis :The SWOT Analysis for Unilever is given below: Strengths Weaknesses 1.Strong Financial Performance and Strategy 2.Strong Popular Brands 3.Evolving Portfolio and Developing Channels 4.Substantial Strategic Investments to Drive Growth 5.R&D Focus and Integrated Supply Chain 1.Decline in Grocery Segment 2.Dependence on Distributors and Retailers Opportunities Threats 1.Potential in Emerging Markets 2.Growing Demand for Premium and Specialized High-End Products in Skin Care Segment 1.Global and Regional Competititors 2.Private Label Brands from Retailers 3.Divergent Global Market Environment For the complete SWOT report, email us at support@swotandpestle.com or drop us a request here. We shall revert within 24 hours. UNILEVER SWOT ANALYSIS © Barakaat Consulting - An Ezzy IT Consulting Business To purchase reprints of this document,please email support@swotandpestle.com