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Use of social media by swiss higher ed

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Julia Kuhn presents the state of use of social media by Swiss higher education.

Veröffentlicht in: Technologie, News & Politik
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Use of social media by swiss higher ed

  1. Use of SocialMedia by SwissHigher Ed2nd Annual MeetingMay 16, 2012Initiative of the State Secretariat for Education and Research SER Annex of the Consulate General.Swiss Knowledge Network with outposts in Boston . San Francisco . Shanghai and Singapore
  2. #higheredCH Use of Social Media by Swiss Higher Ed • SURVEY RESULTS Where is Swiss academia today? How are they using social media? Goals? Challenges? Tools? RESEARCH RESULTS Facebook Twitter iTunes U OUTLOOK2
  3. #higheredCH Use of Social Media by Swiss Higher Ed • SURVEY RESULTS Where is Swiss academia today? How are they using social media? Goals? Challenges? Tools? RESEARCH RESULTS Facebook Twitter iTunes U OUTLOOK3
  4. #higheredCH Where is Swiss Academia Today? Social media is a priority for 42% of the institutions 72% say that they are using the tools, but are just trying them out vs. aggressively testing or utilizing social media on a regular basis Source: Survey conducted by swissnex San Francisco in December 20114
  5. #higheredCH Social Media Managers on the Rise 27% have a social media manager, 42% plan to hire one in 2012 Source: Survey conducted by swissnex San Francisco in December 20115
  6. #higheredCH Strategy And Policy Are (Almost) in Place 42% have a social media strategy, 37% have policies and guidelines in place Source: Survey conducted by swissnex San Francisco in December 20116
  7. #higheredCH How is Swiss Academia Using Social Media? Foremost, social media supports distribution of content, news, research results, and events Social media also allows institutions to hear what is going on and engage with relevant audiences Source: Survey conducted by swissnex San Francisco in December 20117
  8. #higheredCH Social Media Supports Many Goals Source: Survey conducted by swissnex San Francisco in December 20118
  9. #higheredCH What Are The Biggest Challenges? Greatest barrier is the lack of resources Lack of knowledge and awareness is also still a big factor Source: Survey conducted by swissnex in December 20119
  10. #higheredCH Which Social Media Are Used The Most? Most important tools are Facebook, Twitter, YouTube and blogs Source: Survey conducted by swissnex San Francisco in December 201110
  11. #higheredCH Use of Social Media by Swiss Higher Ed • SURVEY RESULTS Where is Swiss academia today? How are they using social media? Goals? Challenges? Tools? RESEARCH RESULTS Facebook Twitter iTunes U OUTLOOK11
  12. #higheredCH Use of Social Media by Swiss Higher Ed • SURVEY RESULTS Where is Swiss academia today? How are they using social media? Goals? Challenges? Tools? RESEARCH RESULTS Facebook Twitter iTunes U OUTLOOK12
  13. #higheredCH Facebook | Overview Most universities and universities of applied sciences have an official page on Facebook EHL and EPFL are the frontrunners13
  14. 14 2007 Aug 25 2009 2010 2009 Mar 18 Mar 11 Apr 15 Jun 8 Jun 17 Jun 30 Aug 12 Sept 17 Sept 21 Date equals the day of the first post on Facebook Nov 18 Nov 17 Jan 20 Feb 15 2011 Feb 28 Mar 4 Mar 30 May 4 May 5 May 18 May 29 Sept 12 Nov 17 Dec 19 Dec 22 Timeline: When Did Swiss Higher Ed join Facebook? 2012 #higheredCH
  15. #higheredCH Facebook | Mentions for Universities EPFL and ETH get the most mentions on Facebook Posts on Facebook that include institution’s name in March and April 2012 (e.g. search terms for UNIBAS: Universität Basel, Unibas (and Basel), Université de Bâle, University of Basel) Source: Radian615
  16. #higheredCH Facebook | Mentions for Universities of Applied Sciences EHL has most mentions Posts on Facebook that include institution’s name in March and April 2012 (e.g. search terms for UNIBAS: Universität Basel, Unibas (and Basel), Université de Bâle, University of Basel) Source: Radian616
  17. #higheredCH Facebook | Checkins at Universities Steep increase in checkins17
  18. #higheredCH Facebook | Checkins at Universities of Applied Sciences Checkins also on the rise at universities of applied sciences18
  19. #higheredCH Use of Social Media by Swiss Higher Ed • SURVEY RESULTS Where is Swiss academia today? How are they using social media? Goals? Challenges? Tools? RESEARCH RESULTS Facebook Twitter iTunes U OUTLOOK19
  20. #higheredCH Twitter | Overview Every Swiss university has at least one Twitter account Most of the participating Swiss universities of applied sciences have a Twitter account (10 out of 14) Most followed are EPFL, ETHZ, and EHL20
  21. 21 Jun 19 2007 2009 Mar 03 2009 May 7 Aug 13 Jan 19 2010 Mar 23 May 18 May 21 Jun 23 Nov 23 Nov 19 Nov 30 Dec 23 Dec 31 Jan 28 2011 Apr 12 May 18 May 24 Jun 6 Aug 8 Dec 12 Dec 19 Dec 22 Timeline: When Did Swiss Higher Ed Start Tweeting? Feb 10 2012 #higheredCH
  22. #higheredCH Twitter | Activity HSLU is the most active institution on Twitter in Q1 201222
  23. #higheredCH Twitter | Reach Federal institutes had the highest reach in March & April 2012 Reach = number of Twitter users who see tweets, retweets, and mentions Source: Radian623
  24. #higheredCH Use of Social Media by Swiss Higher Ed • SURVEY RESULTS Where is Swiss academia today? How are they using social media? Goals? Challenges? Tools? RESEARCH RESULTS Facebook Twitter iTunes U OUTLOOK24
  25. #higheredCH iTunes U | Overview UNIL, FHNW, FFHS are present on iTunes U with a customized channel and numerous podcasts FHNW joined early 201125
  26. #higheredCH Use of Social Media by Swiss Higher Ed • SURVEY RESULTS Where is Swiss academia today? How are they using social media? Goals? Challenges? Tools? RESEARCH RESULTS Facebook Twitter iTunes U OUTLOOK26
  27. #higheredCH Where is Swiss Academia Headed in the Future? Focus in the future will be on Google+ and podcasts Source: Survey conducted by swissnex in December 201127
  28. #higheredCH QUESTIONS?28

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