Further probing the intersections of design, business, and innovation, swissnex San Francisco hosts a presentation on the new executive curriculum from the California College of the Arts (CCA), the Leading By Design Fellows Program.

1. LEAD
SUSTAINABLE MEANINGFUL PROFITABLE INNOVATIVE
OUR FUTURE YOUR CAREER YOUR LIFE YOUR WORL
HANG

2. DESIGN SUSTAINABILITY
BUSINESS

3. DESIGN SUSTAINABILITY
BUSINESS

4. DESIGN SUSTAINABILITY
EXPERIENCE
BUSINESS

5. DESIGN SUSTAINABILITY
MEANING
EXPERIENCE
BUSINESS

6. Design Thinking
Leading by Design Fellows
Management Sustainability
Communications
Strategy Leadership
Change Innovation

7. Design Thinking
New Questions
Leading by Design Fellows
Management Sustainability
Community Communications
Strategy Leadership
Change Innovation
Certificate

8. Design Thinking
New Questions 6 months
25 students
Leadership Position
Internationally
Leading by Design Fellows
Management 2 faculty Sustainability
Community Communications
Strategy Leadership
Change Innovation Certificate

9. Leading by Design Fellows
Help the current generation of
business leaders and design leaders
accelerate meaningful, sustainable change.

10. Leading by Design Fellows
Mastering via Making:
investigate, analyze, discuss, collaborate,
prototype, iterate, write, present

11. Confirmed guest speakers:
Dan Pink, author of A Whole New Mind
Tim Brown, author & CEO, IDEO
Adam Werbach, author & CEO, Saatchi & Saatchi S
Gil Friend, author & CEO, Natural Logic
Sam Lucent, VP of Design, Hewlett Packard
Sara Beckman, Faculty, Haas Business School
Kaaren Hansen, Director or Experience Design, Intuit

13. What’s a more sustainable world look like?

14. What’s a more meaningful world look like?

15. What’s a post-consumer world look like?

16. What’s a post-consumer world look like?

17. We already have tools to use :
Sustainability Helix
Integrate Bottom Line
Okala™ Curriculum
Meaning and Experience Models
covive.com/gri
New Metrics: grossnationalhappiness.com
B-Corp & Corp2020
sustainableminds.com
www.eiolca.net
(and many more)

18. DESIGN
Systems Innovation Model:
Principles:
Systems Thinking
Multidisciplinary Teamwork
BUSINESS
Service to Users/Customers
Multi-stakeholder Engagement

19. DESIGN
Systems Innovation Model:
Principles
Frameworks:
BUSINESS
Natural Capitalism
The Natural Step™
Cradle to Cradle

20. DESIGN
Systems Innovation Model:
Principles
Frameworks
BUSINESS
Tools:
LCA (Life Cycle Assessment) ISO 50001
Total Beauty™ SOS (Blackburn)
Biomimicry Wheel of Change
City Climate Protectio
SROI
Manual
Sustainability Helix Metrics (GDP, GPI, G
Blended Value GRI, SRI)
Integrated Bottom Line LEED
LASER Manual FASB redefinition of P
Footprint Calculators SCORE
(water, carbon, etc.) Factor 4 and Factor 1
Stakeholder Analysis SHINGO

21. DESIGN
Systems Innovation Model:
Principles
Frameworks
Tools
BUSINESS
Design Strategies:
REDUCE • Design for Use (Usability & Meaning)
• Dematerialization (Materials, Energy & Transportation)
• Substitution (Materials & Energy)
• Localization
• Transmaterialization
• Informationalization
REUSE • Design for Durability
• Design for Reuse
RECYCLE • Design for Disassembly
• Close the Loop
• Design for Effectiveness
RESTORE • Design for Systems

22. SUSTAINABILITY
DESIGN
Principles:
Systems Thinking
User-Centered focus
BUSINESS
User/Design Research
Experience Model
Meaning Model

23. SUSTAINABILITY
DESIGN
Principles
Tools:
BUSINESS
Deep Dive
Prototyping
Iteration
Need Finding
Ethnographic Techniques
Critique
IDEO Human-Centered Design Toolkit, etc.

24. DESIGN SUSTAINABILITY
BUSINESS
Principles:
Systems Thinking
Multidisciplinary Teamwork
Service to Users/Customers
Multi-stakeholder Engagement
Service Culture (throughout org)

25. DESIGN SUSTAINABILITY
BUSINESS
Principles
Tools:
Total Quality Management
Six Sigma
Stage Gate
SWOT
Doblin Value Model
Metrics: ROI, NPV, IRR, GNP, etc.

26. NGOS
Systems Innovation Model:
G N
RI
DES
EE
IG
IN
N
G
Charity Model
EN
User/Design Research Social Entrepreneurship
Experience Model Social Profit
Meaning Model
Prototyping Genius Design Waterfall Model
Critique Participatory Design Spiral/Agile Model
Iteration Collaborative Design Hybrid Models
IDEO HCD Toolkit PRINCIPLES
Systems Thinking
Customer Experience-Centered
FRAMEWORKS
Multidisciplinary Teamwork TOOLS
Multi-stakeholder Engagement
Democracy Service-centered Natural Capitalism STRATEGIES
Socialism The Natural Step™
Voting Totalitarianism
Policy Cradle to Cradle
Social Contract
Bills Sustainability Helix
Market Capitalism
Regulation TNS Resource Funnel
Porter
TY
Propoganda Biomimicry Spiral
GO
Value Chain
ILI
LCA, etc. Dematerialization,
“Free Market”
V
AB
D4Disassembly,
ER
ROI, NPV/IRR, Localization,
AIN
NM
GDP, SWOT, Stage Gate Substitution,
ST
Market Research D4Systems,
EN
Doblin Value Model
SU
etc.
T
Positioning
Segmentation
...
BUSINESS

27. LEAD
CCA’S LEADING BY DESIGN FELLOWS PROGRAM
THE FUTURE OF BUSINESS STARTS HERE. NOW.
HANG