Content marketers and publishers are constantly searching for the best way to increase engagement, bring readers back to their sites and understand audience sentiment around their content. As trends such as content marketing, mobile and native advertising increase in importance, new tools such as Swipp can enable publishers to better connect with their readers.

1. A Sentimental Journey: New
Tools for Content Marketers
and Publishers

2. What is Swipp?
Swipp tracks
worldwide sentiment
on
any topic
imaginable
Gives instant
results
Easy to set up
Works for
any online
or offline
channel
Actively
engaging

3. Quick video introduction
http://youtu.be/JepdAm_f-M4
Click on the image to start the video

4. Trends for publishers
Content marketing increases
Native advertising grows rapidly
Mobile becomes the first channel
Source: Zemanta

5. Metrics that matter
Engagement
Sentiment
Time on site
Page views
Relevance
Image: http://www.flickr.com/photos/thewazir/3206092596/

6. How Swipp addresses the issues
• Soliciting feedback on engaging topics brings the audience into the
conversation
• Sentiment with pure signal, no noise
• Increased engagement leads to increased time on site
• Instant feedback on results can bring audience back to see how they
compare with others
• Feedback can be used to increase relevance of content over time
• 2x to 10x engagement of comments or "likes"

7. •60MM unique visitors/mo
•#3 Food network in US
•#10 Lifestyle network in US
•3,000 sites
•Publishing network
•Research
•Conferences
Swipp connects BlogHer with its audience

8. Demo
Try it live at: http://www.blogher.com/whats-your-favorite-summer-food

9. How to get started
Check out the Swipp Quick Start Guide at http://slidesha.re/136w7xI

10. The company
Swipp is a privately held company based in Mountain View,
California serving customers in 169 countries providing social
intelligence tools based on its powerful platform.
The company was founded by Silicon Valley veterans Don Thorson,
Charlie Costantini and Ramani Narayan in 2011 and is funded by
Old Willow Partners.

11. For more information please visit
swipp.com

12. Questions?
Christopher Carfi
Email: business@swipp.com
Phone / Fax: +1 (650) 933-5555
Swipp Inc.
2513 E Charleston Rd, Suite 102
Mountain View, CA 94043
www.swipp.com