tripchi pitch
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This is our latest pitch that we put together for the Duke Global Entrepreneurship (DukeGEN) Angel Pitch event in NYC on 11/19/13.
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tripchi pitch
- 1. Turn that airport frown upside down! tripchi Chandra Jacobs, CEO Nov 2013 @tripchi www.tripchi.com
- 2. What is an airport? Traveler Perception A. A transportation portal between cities B. An expensive, stressful place that is a means to an end Opportunity C. 2 A destination “experience” in itself
- 3. The “experiential” airport is a destination History of beer and microbrewery Museum of Science Planetarium Mini artisan marketplace 3 Exhibits and history walk tripchi – the gateway to Airports 2.0
- 4. tripchi is passionate about…. travel + technology + analytics Co-founder/CEO Chandra Jacobs Co-founder Eric Sullivan CTO/Developer Jeff O’Leary Designer Chris Portscheller 4 Advisors Vincent Serpico, Alan Lobock, SerpicoDev SkyMall, CEO Co-founder
- 5. I like this Airports 2.0 thing. What’s stopping it? People hate airports. Content sucks Expensive prices Unhealthy food Vendors don’t market effectively 5 This is changing. This isn’t.
- 6. What is tripchi? For travelers (B2C) tripchi is a mobile app that recommends things to do in the airport traveler app 6 For partners (B2B) tripchi is a platform for third-parties to extend their airport vertical tripchi– as –a– service • • • • Airport data as a service Targeted advertising Analytics Airport loyalty programs
- 7. For travelers: tripchi serves up targeted deals and recommendations Flash deals Ideas you never knew existed Results are based on location, time, and interests 7
- 8. For Partners: Airports have great content – let tripchi promote them! 8
- 9. Competitors are “niche happy” Informational AirportChatter Location-based Deal-based Social-based 9
- 10. tripchi target customer B2C 371M Frequent US travelers 10 Airports stakeholders seeking to promote their brands Third-parties looking to extend their airport vertical Spending $3.9B in airports 46M Gen Y business travelers B2B Spending $483M in airports
- 11. tripchi execution Fall Spring Multi-airport iPhone app Store launch Summer Private beta, Boston Logan Indiegogo Raise Seed Marketing 11 Content, digital, social, partner emails Concur app store: 20,000,000 customers
- 12. tripchi revenue model Free for travelers Year 1 Year 2 Subscription Year 3 White label In-app purchases Sponsored recommendations Analytics Grow – international, malls, cities 12
- 13. Airports 2.0 starts with tripchi Improves airport experience, while making partners more profitable Scalable model Prototype built Validated 13 Team can execute now!
Editor's Notes
- Good afternoon! What a great conference, let’s give it up to the organizers and judges. My name is Chandra Jacobs, and I’m the CEO of tripchi. tripchi is a travel technology company whose vision is to improve the airport experience for travelers and businesses. But we’ll get into that later, for now, I want to talk about airports.
- When you think of an airport, raise your hand when one of the following answers resonate with you. Is an airport:A transportation portal between citiesAn expensive, stressful place that is a means to an endA destination “experience” in itselfUnfortunately, we tend to think of an airport as the first two - a means to get from place to place, that we feel stressed out visiting, not to mention ripped off, and totally underwhelmed with the food quality and shopping available.This is because currently there is no effective technology to connect travelers and airport vendors. To find out what travelers want and interactively respond. To not only put in better airport content, but be able to communicate it to travelers.But, an airport doesn’t have to be this way.tripchi solves this problem by creating a platform that allows vendors and travelers to interact through targeted recommendations, data collection, and analytics.
- And in this way, tripchi transforms airports into destinations. Where travelers can have a unique experience of both global tastes and local culture, learning about the brand and history of the city all the while.Why not have a Museum of Science Planetarium and microbrew concept, or a artisan marketplace and historical walk? You’ll feel like you got an authentic, local experience without ever leaving the airport, and you’ll look forward to coming back.That’s because the “experiential airport” is sticky.But how to we build this airport of the future, this Airport 2.0?With tripchi. tripchi is the technology companion for this new type of airport, the Airport 2.0. Because now, by connecting travelers and airport brands, a feedback loop is implemented that allows brands to improve their offerings to travelers and traveler behavior to be measured by brands.
- Our team consists of 6 people passionate about traveling, web and mobile technology, and using analytics to maximize product value to customers. We have collective experience around founding companies in travel, traveling extensively for business, working in B2B tech and consulting, and building and designing mobile and web applications. Now that I’ve told you who we are, let’s talk about airports.
- 35% of travelers have trouble finding stores21% say they don’t make purchases at airports
- We have two components to tripchi - B2C and B2B.However, our B2B solution is more important piece of our business. For businesses, tripchi is a technology platform that allows brands to conduct targeted advertising to mobile consumers in the airport. We also help businesses understand consumer behavior and intent through data collection–this enables better decision-making about products that go in to airport stores, and stores that go in to airports. Finally, we have a tripchi loyalty product in development that enables airports to reward travelers for flying more and spending more within the airport, leading to a stickier airport experience.Who are the tripchi B2B customers?First we’re looking at companies in the airport ecosystem. This means airports, property management companies, and airport concessionaires seeking to promote their brand through targeting, analytics, and technology engagement.Then we’re also targeting third-party solution providers who want to deepen their offerings in the airport vertical. That means making our data available as a service to these customers.
- Cost to acquire bullet: $0.47 or 47 cents.$5/1000 views 2,285,747 per month in BOS, $3800/month for 1 diarama60% frequent passengers in airporthttp://www.articlesbase.com/branding-articles/airport-advertising-the-cost-friendly-medium-during-recession-916652.htmlhttp://www.localytics.com/blog/2012/app-user-loyalty-increasing-ios-beats-android/