Marketing budget allocation for "The first Trillionaire"

1. “THE FIRST TRILLIONAIRE”
Written by “Sapna Jha”
By – Sweta Leena Panda
Marketing Budget Allocation

2. Book as a brand Website Public Relation Promotion Marketing
materials
• Business
Cards
• Presentation
• Hosting
• Design/Devel
opment
• Newsletter
Distribution
• Search Engine
Submission
• Press Releases
• Media
Relations (FM
radio , Tv
shows)
• Press Kits
• Advertising
• Events
• Promo Items
• Direct Mail
(print and
email)
• Webinar
• Google
Adwords
• Promote book
in free eBook
sites
• Book Reader
Magazine
Coupon Code
• Free book
service review
and result
• Just Kindle
Books Coupon
Code
MARKETING ACTIVITIES

5. Book Trailer
video
Book Tour
management
Online
author
presence
Public
Relations
activity
Social media
plan and
execution
Website
creation and
maintenance
(5000 – 40,000/month)
(2 -3week tour: 100000 to
3,00000)
(1000 – 50,000 /- year )
(5000 – 10,000/month)
(Amazon, Google Books,
Goodreads, etc.) (varies)
(50,000/_ at one or
two time )
Marketing Activities

6. Personal
selling
Foreign rights
sales
representatio
n
Wholesaler &
distributor
relationships
Inventory
Management
&
warehousing
(100.00+/book/month)
(60,000-100000 plus
percentage)
(15-65%)
Distribution and salesAmazon/Kin
dle & other
online
retailers for
print, e-book
& audio

7. P r i n t i n g
a n d
P u b l i s h i n g
Ebook
Conversion
Audio Book creation ($0 – $5000)

8. One Best Book is Equal To Hundred Good Friends But One Good Friend is Equal To A Library.
By ~ Dr.A.P.J. Abdul Kalam
In present world , Getting a good friend is not less than getting everything in life so it’s as precious
as diamond . Don’t worry ,If you have no good friend as it’s common in present world , at least you
have a good book , which can help you and motivate you to become successful .
Gift your friend a Nice book and show you CARE in direct form.