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2. 8 Tips on How
YouTube SEO Can
Help You Move Up
The Search Engines

3. Video marketing remains a technique
that is often overlooked by businesses
when creating a search engine
optimization strategy. Most companies
focus on text when it comes to
content. By doing so, these companies
overlook an important tool in the form
of videos.

4. YouTube SEO doesn’t factor into the
overall equation which is distressing as
this website is very popular. Even
companies marketing to other
businesses need to take advantage of
this search engine optimization
technique.

5. How do you ensure your video is
optimized for YouTube and social
media sites? Here are some tips to
help you navigate your way through
using this technique.

6. Major search engines index the
speech in the video.
They take this a step further though
and also index the description of the
video. Make sure you include the text
of the video in the description. You
already have the speech written out
and it increases your search engine
rankings with very little effort on your
part

7. 1. Major search engines index the
speech in the video.
They take this a step further though
and also index the description of the
video. Make sure you include the text
of the video in the description. You
already have the speech written out
and it increases your search engine
rankings with very little effort on your
part

8. 2. Did you know that YouTube
acknowledges those videos which are
watched longer with relevancy credits?
Videos which are more engaging tend
to be watched longer so more
relevancy credits are given.

9. YouTube considers them to be of
higher quality and it shows in the
search engine rankings. Make sure
your video is engaging for this reason.
With approximately 60 hours of video
uploaded to YouTube every minute,
yours must stand out.

10. 3. Pay attention to the channel you are
posting your video to. It is best to put
your video on a channel which features
many videos on the same topic.
Rankings will be better and the video
will be seen by more people as viewers
comment on it, like it and share it.

11. 4. Make use of anywhere from five to
seven tags for each video you place on
the site. This is of great importance for
YouTube SEO. When you do so, your
video will show up anytime videos with
similar tags are played. The video
receives additional views when this is
the case.

12. 5. Create a title using your keyword
and keep it under 66 characters long.
Anything long than this and the search
engines crop it. The description should
be a minimum of two sentences and
contain the keyword and it variations.
Insert a link at the beginning of the
description as the entire description
won’t show unless the viewer hits the
‘show more’ button.

13. 6. Locate websites willing to embed
your video into their site. One way to
do this is to click on videos that are
similar to yours. Click on them and
choose the ‘show video statistics’
option. Here you will see ‘significant
discovery events’. This shows which
sites have embedded the videos similar
to yours. Contact them as they may be
willing to place yours on their site also.

14. 7. HD videos rank higher than their
standard definition counterparts each
and every time. Never overlook the
importance of HD when creating a
video. Your site won’t rank as well if
you do.

15. 8. When you name the video file,
include your keywords. Although the
viewer won’t see the video file name,
YouTube gives relevancy credits based
on it. Remember this and change your
video name before you upload it for
better results.