Growth of Mobile Industry: Launching A Mobile Strategy

PROJECT

THE POWER OF MOBILE APPS
DATE CLIENT
SEPTEMBER 1, 2011 ANYONE
Tuesday, September 20, 2011

Many are wondering if the app frenzy we
have been witnessing is just a fashion and, like
many others, shall pass.We do not think so.
-Stephanie Baghdassarian
Research Director, Gartner


MOBILE PLATFORMS FAST FACTS

FAST FACTS

100 MILLIONTH
IPHONE WAS SOLD IN

FEBRUARY OF 2011

Source: Apple, Financial Times

FAST FACTS

+200 MILLION ITUNES STORE ACCOUNTS -
APPLE CLAIMS THEY HAVE THE MOST ACCOUNTS
WITH CREDIT CARDS ANYWHERE ONLINE

FAST FACTS

100
MILLION BOOKS DOWNLOADED FROM


FAST FACTS

15 MILLION IPADS WERE SOLD IN THE FIRST
9 MONTHS OF ITS RELEASE

FAST FACTS

OVER

15 BILLION
iTunes app
downloads
in 3 years

FAST FACTS

350,000
ANDROID UNITS

SOLD DAILY


WHAT DOES THIS MEAN IF
THIS TREND HOLDS?

2.45 M SOLD EACH WEEK

10.5 M SOLD EACH MONTH

127.75 M SOLD EACH YEAR

P.C.’S VS SMARTPHONES
Q1 2011

94 MILLION PC’S SOLD

100 MILLION SMARTPHONES SOLD

Q2 2011

85 MILLION PC’S SOLD

Source: guardian.co.uk
108 MILLION SMARTPHONES SOLD

MOBILE IS GLOBAL

MOBILE WORLDWIDE

5.3 BILLION MOBILE SUBSCRIBERS
THAT IS 77% OF THE WORLD POPULATION

SMARTPHONES SHOW THE
STRONGEST GROWTH IN MOBILE SALES IN 2011
BUT
THEY ARE STILL OUT NUMBERED BY
FEATURE PHONES 4:1
SOURCE: MOBITHINKGING

MOBILE US

82 MILLION
SMARTPHONES ARE IN CIRCULATION
TODAY IN THE US

1 IN 3 PEOPLE IN THE US
13 AND OLDER OWN ONE
THIS IS EXPECTED TO DOUBLE BY 2015


MOBILE WEB; USERS & 3G COVERAGE

HALF A BILLION
PEOPLE ACCESSED
MOBILE INTERNET WORLDWIDE IN 2009

USAGE IS EXPECTED TO DOUBLE
WITHIN
FIVE YEARS AS MOBILE SURPASSES THE PC AS THE
MOST POPULAR WAY TO GET ON THE WEB


DO YOU STILL THINK YOU DON’T NEED ANY
TYPE OF MOBILE PRESENCE?


MOBILE WEB USERS & 3G COVERAGE

25% OF MOBILE WEB USERS IN THE US ARE MOBILE-ONLY

2011 OVER 85% OF NEW PHONES WILL BE ABLE TO
ACCESS THE MOBILE WEB

1 in 5 GLOBAL MOBILE SUBSCRIBERS HAVE ACCESS TO
FAST MOBILE INTERNET (3G OR +)


SOCIAL & SEARCH FUELING THE GROWTH

US SOCIAL NETWORK USERS

TODAY 64% OF INTERNET USERS IN THE US
ARE SOCIAL NETWORK USERS.
Source: eMarketer.com

SOCIAL FEATURES INCREASE MOBILE USAGE
Real Time Social Features in Apps
has us constantly checking....

HAVE YOU CHECKED IN?

DID YOU SHARE WITH YOUR
FRIENDS?

WHAT WAS THAT SONG AGAIN?


MOBILE SEARCHES HAVE

QUADRUPULED
IN THE LAST YEAR

1 in 7 SEARCHES ARE NOW MOBILE


DID YOU KNOW....

71 % OF SMARTPHONE USERS THAT
SEE TV,PRESS OR ONLINE AD, DO A MOBILE
SEARCH...
WILL THEY FIND YOUR MOBILE PRESENCE?


EMERGING PLATFORMS

Foursquare’s User Growth
10,000,000
10,000,000

8,000,000

6,000,000
Users

4,000,000

2,000,000
1,000,000
100,000
0
August 2009 August 2010 June 2011

Source: Foursquare

EMERGING PLATFORMS

10 MILLION USERS
3 MILLION CHECK INS A DAY

CITYVILLE
115 MILLION SUBSCRIBED
10O MILLION USERS
51 MILLION USERS DEC 2010
IN 43 DAYS
23 MILLION USERS


BRINGING IT ALL TOGETHER
SOCIAL, MOBILE, SEARCH

+750 million active users
50% of active users log on once a day
130M+ USERS
People spend +700 billion minutes
OVER 350K APPS
per month on Facebook OVER 15 BILLION APP DOWNLOADS

GOOGLE HAS OVER 1 BILLION UNIQUE
USERS WORLDWIDE PER MONTH

THE SHIFT TO MOBILE USAGE

Last year's mobile data trafﬁc
was three times the size of the
entire global Internet in 2000.

Source: Cisco Visual Networking Index

TIME SPENT ON MOBILE DEVICES

US consumers spend, on average, 155
minutes surﬁng the web or using
apps on their mobile devices per day.


US MOBILE APP VS WEB CONSUMPTION


US MOBILE APP VS WEB CONSUMPTION

ARE YOU STILL NOT SURE OF A MOBILE STRATEGY FOR YOUR COMPANY?


NUMBER OF APP DOWNLOADS

iTunes App Store
15 billion

Android
Market
4.5 billion
BlackBerry App World
1 billion

GLOBAL MOBILE TRAFFIC IN THE NEXT 5 YEARS

IN 2015

HTTP://YOUTU.BE/AE6M5QY54TO


MOBILE COMMERCE

MOBILE + NEW SERVICES = MASSIVE GROWTH

Location Based Services – Allows for real time retail/
service opportunities



Price Comparison – Instant local & online price comparison



Discounted Offers – Deep discounts drive foot trafﬁc to local retailers



Immediate Gratiﬁcation – Instant digital products & content delivery


DID YOU KNOW....
M-COMMERCE REVENUES IN THE US ARE

EXPECTED TO HIT $6 BILLION BY THE END
OF 2011, GROWING TO $31 BILLION
BY 2016

m-commerce includes: mobile media and content, retail,
travel, coupons/deals, and services
SOURCE: FORRESTER JUNE 2011


FOUR out of FIVE US smartphone owners, use
phone to help with shopping.

79% use a smartphone to help with shopping
70% use phone in store.

SOURCE: GOOGLE/IPSOS APRIL 2011


OF THOSE:
54% LOCATED A RETAILER

49% COMPARE PRICES TO HELP DECIDE

44% READ REVIEWS AND PRODUCT INFO

46% CALLED A RETAILER

40% LOOKED FOR PROMOS AND DISCOUNTS

28% USED A DISCOUNT COUPON ON PHONE


74% OF SMARTPHONE SHOPPERS HAVE MADE

A PURCHASE FOLLOWING RESEARCH ON PHONE



OF THOSE:
76% PURCHASED IN STORE

59% PURCHASED ON THEIR PC’S

35% PURCHASED ON THEIR SMARTPHONES

27% PURCHASED VIA A MOBILE SITE

22% PURCHASED VIA A MOBILE APP



THE AVERAGE ANNUAL SPEND ON MOBILE
PURCHASES WAS $300 USD.



NOT ALL PLATFORMS ARE CREATED EQUAL

GLOBAL SMARTPHONE MARKETSHARE


WHAT DO SMARTPHONE BUYERS WANT?
JULY - SEPTEMBER 2010
33% WANTED AN IPHONE
26% WANTED AN ANDROID
13% WANTED A BLACKBERRY

JANUARY - MARCH 2011
31% WANTED AN ANDROID
30% WANTED AN IPHONE
11% WANTED A BLACKBERRY

NOW THAT YOU KNOW YOU NEED MOBILE PRESENCE...

WHY SHOULD YOU CONSIDER AN APP?

✓CONVENIENCE: promote up-to-date
content; push content from existing sources all through a
centralized channel; providing immediate access to useful
information.

✓ACCESS: connect to customers wherever they are;
allow users to engage with your brand at the touch of a button
24/7.


✓BRAND LOYALTY: remain relevant and
visible to your audience; empower loyal
customers or supporters with a tool to spread
the word about your business or organization

✓THE “WOW” FACTOR: distribute a tool
that will get people talking; outperform expectations to win over
new brand evangelists--position your brand at the cutting edge
of mobile technology and innovation.


TRENDS TO WATCH

WHY IS MOBILE SO IMPORTANT
24/7

AFFORDABLE

FAST

PERSONAL

FUN

ACCESSIBILITY

EMPOWERMENT


WHAT TRENDS TO WATCH FOR:

HTML 5 VS NATIVE APPS

MOBILE HEALTH

ENTERPRISE TABLET ADOPTION

GLOBAL PENETRATION

THINK SOCIAL, BE MOBILE, ACT LOCAL


CONTACT US FOR ANY OF YOUR MOBILE OR DIGITAL NEEDS:

WWW.SWEBDEVELOPMENT.COM

MAGALY@SWEBDEVELOPMENT.COM

210.617.7260


Growth of Mobile Industry: Launching A Mobile Strategy

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