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Endeca
                 Swati Bansal            20-Sept-2012



© 2011 GrapeCity inc.
Agenda
•   What is Faceted Search?
•   Endeca-Definition
•   Endeca Commerce Architecture
•   Type of Queries-Navigation Queries and Keyword Search
    Queries
•   Key Endeca Terms
•   Dimension Hierarchies




          © 2011 GrapeCity inc.                             2
Faceted Search




© 2011 GrapeCity inc.
Guided Navigation

• Refine or navigate a collection of information by using a
number of discrete attributes called facets.
•Create own custom navigation rather than following a
specific path




       © 2011 GrapeCity inc.                                  4
Endeca
An industry-leading faceted search and guided navigation solution




    © 2011 GrapeCity inc.
Endeca Components
• Endeca Information Transformation Layer (ITL):
    – Reads raw source data and manipulates it into Endeca MDEX
      indices.
    – Runs offline at intervals appropriate for your business needs.
• Endeca MDEX Engine
    – Query Engine.
    – Loads the indices generated by the indexing component of ITL.
    – MDEX receives queries from Endeca Application Tier, executes
      them and returns results to application tier.
• Endeca Application Tier
   – Provides interface to MDEX engine via Endeca Assembler.
   – Endeca Assembler API is a language agnostic interface for aggregating
     queries to MDEX engine and execute any necessary post processing
     on the results.

           © 2011 GrapeCity inc.                                             6
Navigation Queries Vs Keyword Search Queries

•   Navigation Queries: Returns a set of records based on application defined record
    characteristics along with follow on query information.
•   Keyword Search Queries: Returns records or dimensions based on user defined
    keyword along with any follow on query information.




             © 2011 GrapeCity inc.                                                     7
Endeca Terminology-Records, Dimensions and Properties

•   Endeca Records:
     – Entities in your data set that you are navigating to or searching for. For e.g. bottles of wine,
       customer records in a CRM application.
•   Dimensions:
     –   Define logical structure for data to support queries.
     –   Collection of related dimension values organized into a tree.
     –   Dimension Values are tags or labels you use to classify records.
     –   Wine Type is a dimension with red, white, sparkling as possible dimension values.
•   Endeca Properties:
     – Describe descriptive information about individual endeca records.
     – E.g.- Decription, price is an endeca property.
     – Donot provide any navigation support.




               © 2011 GrapeCity inc.                                                                      8
Dimension Hierarchies
   Additional control over the logical structure used to organize your
    Endeca Records.
   When u navigate on a dimension value, you implicitly navigate all
    of dimension value’s children.
   Faster querying: Reduce the amount of follow on information
    (Endeca removes dead ends).




            © 2011 GrapeCity inc.                                         9
Example Endeca Application




© 2011 GrapeCity inc.                                10
Page of an Endeca Application




  © 2011 GrapeCity inc.
Questions




     © 2011 GrapeCity inc.   12
Thank You


© 2011 GrapeCity inc.

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Endeca

  • 1. Endeca Swati Bansal 20-Sept-2012 © 2011 GrapeCity inc.
  • 2. Agenda • What is Faceted Search? • Endeca-Definition • Endeca Commerce Architecture • Type of Queries-Navigation Queries and Keyword Search Queries • Key Endeca Terms • Dimension Hierarchies © 2011 GrapeCity inc. 2
  • 3. Faceted Search © 2011 GrapeCity inc.
  • 4. Guided Navigation • Refine or navigate a collection of information by using a number of discrete attributes called facets. •Create own custom navigation rather than following a specific path © 2011 GrapeCity inc. 4
  • 5. Endeca An industry-leading faceted search and guided navigation solution © 2011 GrapeCity inc.
  • 6. Endeca Components • Endeca Information Transformation Layer (ITL): – Reads raw source data and manipulates it into Endeca MDEX indices. – Runs offline at intervals appropriate for your business needs. • Endeca MDEX Engine – Query Engine. – Loads the indices generated by the indexing component of ITL. – MDEX receives queries from Endeca Application Tier, executes them and returns results to application tier. • Endeca Application Tier – Provides interface to MDEX engine via Endeca Assembler. – Endeca Assembler API is a language agnostic interface for aggregating queries to MDEX engine and execute any necessary post processing on the results. © 2011 GrapeCity inc. 6
  • 7. Navigation Queries Vs Keyword Search Queries • Navigation Queries: Returns a set of records based on application defined record characteristics along with follow on query information. • Keyword Search Queries: Returns records or dimensions based on user defined keyword along with any follow on query information. © 2011 GrapeCity inc. 7
  • 8. Endeca Terminology-Records, Dimensions and Properties • Endeca Records: – Entities in your data set that you are navigating to or searching for. For e.g. bottles of wine, customer records in a CRM application. • Dimensions: – Define logical structure for data to support queries. – Collection of related dimension values organized into a tree. – Dimension Values are tags or labels you use to classify records. – Wine Type is a dimension with red, white, sparkling as possible dimension values. • Endeca Properties: – Describe descriptive information about individual endeca records. – E.g.- Decription, price is an endeca property. – Donot provide any navigation support. © 2011 GrapeCity inc. 8
  • 9. Dimension Hierarchies  Additional control over the logical structure used to organize your Endeca Records.  When u navigate on a dimension value, you implicitly navigate all of dimension value’s children.  Faster querying: Reduce the amount of follow on information (Endeca removes dead ends). © 2011 GrapeCity inc. 9
  • 10. Example Endeca Application © 2011 GrapeCity inc. 10
  • 11. Page of an Endeca Application © 2011 GrapeCity inc.
  • 12. Questions © 2011 GrapeCity inc. 12
  • 13. Thank You © 2011 GrapeCity inc.