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THE POSTWAR BOOM THE AMERICAN DREAM IN THE 1950S
SECTION 1: POSTWAR AMERICA ,[object Object],[object Object],[object Object],[object Object],With the help of the GI Bill, many veterans moved into suburbs
REDEFINING THE FAMILY ,[object Object],[object Object],[object Object],[object Object]
REMARKABLE ECONOMIC RECOVERY ,[object Object],[object Object]
DESPITE GROWTH, ISSUES PERSIST ,[object Object],[object Object]
TRUMAN TOUGH ON STRIKERS ,[object Object],[object Object],[object Object]
SOCIAL UNREST PERSISTS ,[object Object],[object Object],[object Object]
THE 1948 ELECTION ,[object Object],[object Object],[object Object],Dewey
TRUMAN WINS IN A STUNNING UPSET ,[object Object],[object Object],Truman holds a now infamous Chicago Tribune announcing (incorrectly) Dewey’s victory
To protest Truman’s emphasis on Civil Rights, the South opted to run a third candidate, South Carolina Governor Strum Thurmond
REPUBLICANS PLAN FOR 1952 ELECTION ,[object Object],[object Object],The Republican (right) were chomping at the bit in the ’52 election
STEVENSON VS. IKE 1952 ELECTION  ,[object Object],Stevenson Ike
“ I LIKE IKE” ,[object Object],[object Object]
IKE’S VP SLIP-UP ,[object Object],[object Object],[object Object],Nixon and his dog Checkers
IKE WINS 1952 ELECTION
SECTION 2: THE AMERICAN DREAM IN THE FIFTIES ,[object Object],[object Object],[object Object],Ozzie and Harriet reflected the perfect American family
THE ORGANIZATION AND THE ORGANIZATION MAN ,[object Object],[object Object],[object Object],White Collar jobs expanded greatly in the 1950s
SOCIAL CONFORMITY ,[object Object],[object Object],[object Object]
Despite their success, some workers questioned whether pursuing the American dream exacted too high a price, as conformity replaced individuality
CONGLOMERATES EMERGE ,[object Object],[object Object]
FRANCHISES EMERGE ,[object Object],[object Object],[object Object],McDonald’s is one of the leading franchises in the world
THE SUBURBAN LIFESTYLE ,[object Object],[object Object],[object Object],[object Object],The American Dream complete with a white picket fence
THE BABY BOOM ,[object Object],[object Object],[object Object],Johnny Maddie
What are the official years of the Baby Boom Generation? 1946 - 1964  saw a marked increase in the number of births in North America. How did the birthrate rise and fall during the baby boom years in the US? 1940 2,559,000 births per year 1946 3,311,000 births per year 1955 4,097,000 births per year 1957 4,300,000 births per year 1964 4,027,000 births per year 1974 3,160,000 births per year
WHY SO MANY BABIES? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT IT WILL MEAN TO YOU Your generation will be supporting an increasingly aging American population
ADVANCES IN MEDICINE AND CHILDCARE ,[object Object],Dr. Salk was instrumental in the eradication of polio
DR. SPOCK ADVISES PARENTS ,[object Object],[object Object],Dr. Spock’s book sold 10 million copies in the 1950s
IMPACT OF BABY BOOM ,[object Object],[object Object],[object Object]
Symbols of the Baby Boom in Suburbia 1950 1960 Hot Dog Production (millions of lbs) 750 1050 Potato Chip Production (millions of lbs) 320 532 Sales of lawn and porch furniture (millions of dollars) 53.6 145.2 Sales of power mowers (millions of dollars) 1.0 3.8 Sales of floor polishers (millions of dollars) 0.24 1.0 Sales of Encyclopaedia (millions of dollars) 72 300 Number of Children age 5-14 24.3 35.5 Number of baseball Little Leagues 776 5,700
Fads of the Baby Boomers Hula Hoops Frozen Foods Poodle Skirts and Saddle Shoes Panty Raids Barbie and GI Joe Dolls Bikinis Frisbees Yo-yos Ouija Boards Dune Buggies What celebrity deaths have most affected the Baby Boomers? John F. Kennedy Marilyn Monroe Martin Luther King John Lennon
WOMEN’S ROLES IN THE 1950S ,[object Object]
WOMEN AT WORK ,[object Object],[object Object]
LEISURE IN THE 1950s ,[object Object],[object Object],[object Object],Labor-saving devices provided more leisure time for Americans
POPULAR LEISURE ACTIVITES ,[object Object],[object Object],[object Object],Bowling remains one of the top leisure activities in the U.S.
THE AUTOMOBILE CULTURE ,[object Object],[object Object]
INTERSTATE HIGHWAY ACT 1956 ,[object Object]
THE INTERSTATE HIGHWAY SYSTEM ,[object Object]
IMPACT OF THE HIGHWAY ,[object Object],[object Object],[object Object],[object Object],Trucking is the #1 means of moving cargo in the United States today
HIGHWAYS “HOMOGENIZE” AMERICA ,[object Object],[object Object],[object Object],Anytown, USA
“ Our new roads, with their ancillaries, the motels, filling stations, and restaurants advertising eats, have made it possible for you to drive from Brooklyn to Los Angeles without a change of diet, scenery, or culture.”   John Keats,  The Insolent Chariots   1958
DOWNSIDE TO MOBILITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RISE OF CONSUMERISM   ,[object Object],[object Object]
NEW PRODUCTS ,[object Object],[object Object],[object Object],[object Object]
THE ADVERTISING AGE ,[object Object],[object Object],[object Object],Advertising is everywhere today in America
SECTION 3: POPULAR CULTURE ,[object Object],[object Object],[object Object],[object Object]
THE GOLDEN AGE OF TELEVISION ,[object Object],[object Object],Desi Arnaz and Lucille Ball starred in I Love Lucy
TELEVISION EXPERIMENTS WITH VARIOUS FORMATS ,[object Object],[object Object]
TV ADS, TV GUIDES AND TV DINNERS EXPAND ,[object Object],[object Object],[object Object]
A SUBCULTURE EMERGES ,[object Object],[object Object]
BEATNIKS FOLLOW OWN PATH ,[object Object],[object Object],Beatniks often performed poetry or music in coffeehouses or bars
MUSIC IN THE 1950s ,[object Object],[object Object],FREED
ROCK N’ ROLL ,[object Object],[object Object]
THE KING OF ROCK AND ROLL ,[object Object],[object Object]
SECTION 4: THE OTHER AMERICA ,[object Object],[object Object]
WHITE FLIGHT ,[object Object],[object Object],[object Object]

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Postwarus

  • 1. THE POSTWAR BOOM THE AMERICAN DREAM IN THE 1950S
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. To protest Truman’s emphasis on Civil Rights, the South opted to run a third candidate, South Carolina Governor Strum Thurmond
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. IKE WINS 1952 ELECTION
  • 16.
  • 17.
  • 18.
  • 19. Despite their success, some workers questioned whether pursuing the American dream exacted too high a price, as conformity replaced individuality
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. What are the official years of the Baby Boom Generation? 1946 - 1964 saw a marked increase in the number of births in North America. How did the birthrate rise and fall during the baby boom years in the US? 1940 2,559,000 births per year 1946 3,311,000 births per year 1955 4,097,000 births per year 1957 4,300,000 births per year 1964 4,027,000 births per year 1974 3,160,000 births per year
  • 25.
  • 26. WHAT IT WILL MEAN TO YOU Your generation will be supporting an increasingly aging American population
  • 27.
  • 28.
  • 29.
  • 30. Symbols of the Baby Boom in Suburbia 1950 1960 Hot Dog Production (millions of lbs) 750 1050 Potato Chip Production (millions of lbs) 320 532 Sales of lawn and porch furniture (millions of dollars) 53.6 145.2 Sales of power mowers (millions of dollars) 1.0 3.8 Sales of floor polishers (millions of dollars) 0.24 1.0 Sales of Encyclopaedia (millions of dollars) 72 300 Number of Children age 5-14 24.3 35.5 Number of baseball Little Leagues 776 5,700
  • 31. Fads of the Baby Boomers Hula Hoops Frozen Foods Poodle Skirts and Saddle Shoes Panty Raids Barbie and GI Joe Dolls Bikinis Frisbees Yo-yos Ouija Boards Dune Buggies What celebrity deaths have most affected the Baby Boomers? John F. Kennedy Marilyn Monroe Martin Luther King John Lennon
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41. “ Our new roads, with their ancillaries, the motels, filling stations, and restaurants advertising eats, have made it possible for you to drive from Brooklyn to Los Angeles without a change of diet, scenery, or culture.” John Keats, The Insolent Chariots 1958
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.