2. Company’s profile
BMW-Bayerische Motoren Werke AG (BMW), (English: Bavarian Motor
Works) is a German automobile, motorcycle and engine manufacturing
company. Based in Munich-Bavaria, Germany.
BMW AG originated with 3 manufacturing company RMW(Rapp Motoren
werke), BFW (Bayerische Flugzeug werke) & FFE (Fahrzeug fabrik
RMW, the Aircraft engine manufacturer, was bought by Franz Joseph Popp,
the owner of BFW and changed its name to BMW, who then merged BFW
into BMW in 1916.
BMW became an automobile manufacturer in
1929 when it purchased FFE and launched very
first BMW car , the BMW Dixi.
3. Company’s profile contd…..
It also owns and produces the Mini marque, and is the parent company
of Rolls-Royce Motor Cars.
BMW produces motorcycles under BMW Motorrad and Husqvarna
brands. In 2010, the BMW group produced 1,481,253 automobiles and
112,271 motorcycles across all its brands
It also operates an aircraft engine division under the brand name of
It has 24 production facilities spread over 13 countries and sells its
products in more than 140 countries
4. About BMW India Private Limited
On 29 March 2007, BMW India officially opened its production
plant in India at Chennai in Tamil Nadu to sell cars exclusively to the
Headquartered in Gurgaon (National Capital Region) Haryana,
BMW India is a 100% subsidiary of the BMW Group.
Till September 2010, BMW Group has invested 110 crore
(1.1 billion) Indian Rupees.
BMW India, saw 73 per cent growth in sales during the year.
Enjoys over an 40 per cent share of the luxury car market in the
country, which is estimated at around 15,000 units per annum.
5. BMW India Continued..
India was among the top three markets for BMW after China, which
saw over 80 per cent growth, and Korea
The BMW Plant Chennai produces the BMW 3 Series, BMW 5 Series
sedans and the BMW X1 in petrol and diesel variants.
The BMW Plant Chennai has the capacity to produce 8000 units per
year on a single shift basis.
BMW India has also established an International Purchasing Office
(IPO) at its headquarters in Gurgaon
BMW has 24 dealerships in India,
6. “To become most successful premium manufacturer in the car industry”
“To build new and strengthen existing customer relationship”
“To enrich customers‟ lives, by making BMW ownership a most
pleasurable experience and tailoring products and services to suit individual
7. • Uniqueness through diversity.
• Associate growth & development
• Involvement in community
• Excellence through quality & innovation
• Mutual respect
• Taking risks
8. • To provide the best relaxing place for their worker to
help them get motivated.
• To provide best service to the customers and hope to
do business again.
• To work with the Educationalist (The BMW education
program) to support and help raising the quality of
• To provide special training for its workers, encourage
its people to develop their professional and personal
9. • It enable them to reach their goals.
• To improve fuel economy of their cars through its
research and development.
• It will respond to political development for
programme of environment improvement.
• To recycle their products that has failed.
10. BMW’s Culture
• There are 4 types of organizational culture :-
1) Role culture – Best suited hierarchal structure where every
employee plays a set „role‟ and acts according to its rules
2) Task culture – A team working on a specific project.
3)Power culture – An organization based around a central
4)Personal culture – Administrative back up for an individual.
BMW has a “Role culture”.
• It has divided its business into various functions & these are put in
hierarchal order such as production director, production managers,
supervisors, technicians & operatives.
• In BMW‟s culture the job description is just as important as person
who fills it.
11. Rolls-Royce , 170.60% BMW 5
The BMW X1, 100%
MINI brand , 8.10% BMW 7 Series, 24.90%
BMW X6 , 11.40%
BMW X5, 15%
12. 250,000 238,454
Series The BMW X1 2,711
BMW 7 1,002
Series BMW X5
UNITS SOLD IN 2010 UNITS SOLD IN 2009
13. BMW 5 Series
The BMW X1
BMW X6 BMW X5
MINI brand 3% 4%
14. BMW group aim to achieve an EBIT margin of over 8% in
automobile segment .
In India, BMW plans to open a dealership in Ludhiana in
collaboration with Krishna Automobiles and the team of service
engineers will have been trained in Singapore, Malaysia and
Up to 1200 jobs will be created in the dealer and service network
by end of 2012 by BMW India, and investment in India will be
increased to 180croreby the end of 2012.
The company's got a short-term five-year plan of achieving annual
sales of 1.8 million vehicles by 2012,
It will have another eight years to reach annual sales of 2 million by
15. • BMW plans to launch the 1-Series.
• In a first move, two models will be launched under the new sub-brand
from 2013 – the BMW i3 and BMW i8.
• The company is expected to launch the BMW M2 not before 2014.
• The company is also launching the BMW 2 Series Coupe and Cabrio in
•The company will also develop a Z2
and M2 model.
•The new showroom will be located
•in Dhandari Kalan, G.T. Road
16. • There are 3 types of Management style
1. Autocratic Management –
• These managers tell workers to do as they are told & don‟t
prefer to take any feedback.
2. Consultative management –
• These managers consult other people before making a
decision rather than just himself or the company.
17. 3. Democratic Management –
• These managers involve workers in their decisions. They
tend to listen to ideas and ask them to contribute.
• There are 2 types of democratic management.
I. Management by Objectives –
• Managers provides resources & allows day to day
decisions to be made by staff.
I. Laissez – fraie-
• which means „let it be‟ in this managers are not aware
of what their staff does . Some people enjoy this
freedom but others might get frustrated.
18. • It has a “democratic management”.
• BMW‟s individual and teams are given responsibility to
make decisions. BMW team is held accountable for
the decisions they make.
• The management is comfortable allowing others to
make decisions and as a good overall understanding of
the decisions that are being made, and gets a regular
feedback on the team or individual.
• But still the management is confident that the
responsibilities given to the respective teams will be
19. • In terms of branding, BMW is known in the
automotive world for three things.
• One of which is the more recent facelift and redesign of
its models that divided the motoring critics into
• Its logo and the numerical nomenclature used in the
naming of their vehicles.
• The BMW features the companies letters against a black
circle with an image in the centre.
• The BMW features blue and white panels which
represents the movement of an airplane propeller.
20. • The blue and white panels are from the flag of
Bavaria, as BMW stands for Bavarian Motor Works.
The letters that follow the letters on BMW
automobiles also have some manufacturer-specific
While on most vehicles an 'l' after a model name would
dictate liters or a base-model, with BMW the letter
stands for long wheelbase.
If the 'L' precedes the numerical identity, it
indicates that the car is a luxury variant
21. • Employee orientation – Various seminars & competencies
are given to focus on the improvement of the skills of
• Evaluation performance – performance evaluation is done
for the employees so that they could be motivated to work
harder or learn from mistakes.
• Respect & Trust – Showing Respect and trusting the
employees is the most important part for this company.
• Leading by example – Setting up examples or a goal to
their employees & lead them towards it.
• Independence – Giving the freedom to their employees in
making decisions on their own or as a group.
22. • The remuneration paid by the BMW Group is very attractive
and competitive level compared with other companies.
• Fixed Salary - Each employee receives a fixed remuneration
of 12 monthly salaries. There is no difference in remuneration
between male and female employees.
• Company bonus - BMW AG provides bonuses along with their
fixed remuneration with participation in the corporate result.
The amount of the company bonuses paid out is based on the
overall result of the company.
• Individual bonus - Besides the teams‟ overall
achievement, BMW also reward employees‟ individual
performance via certain salary components. The amount
depends on the result of the evaluation carried out by their
23. • Retirement benefits - In times of
uncertainty, the company pension plan increasingly
gains in importance.
• BMW offers its staff attractive pension models that
are executed according to the specific market‟s
• Additional benefits - Depending on local
requirements or a person‟s classification, BMW offer
employees additional benefits such as
1) Favorable conditions on vehicles,
2) Collective accident insurance for executives or
3) Additional insurance coverage for health services
in India and China.
26. In December Comp. to Up to/incl. Comp. to previous
2010 previous year December year
BMW Group 141,358 +14.2% 1,461,166 +13.6%
BMW 115,570 +10% 1,224,280 +14.6%
MINI 25,359 +38.3% 234,175 +8.1%
Rolls-Royce 429 +16.9% 2,711 +170.6%
BMW 3,764 -29.8% 98,047 +12.3%
27. •In 2006, BMW produced 1,366,838 •In 2009, it manufactured
four-wheeled vehicles, which were 1,258,417 four-wheeled vehicles.
manufactured in five countries •In 2009, BMW Motorrad produced
Country Make Models
Germany BMW 905,057 901,898 Others
Mini 187,454 235,019 All Minis
Rolls-Royce 67 1,417
Austria BMW 114,306 82,863 BMW X3
USA BMW 105,172 170,741 BMW X5, X6
South Africa BMW 54,782 47,980
Total 1,366,838 1,439,918
28. Vehicles sold in all markets according to BMW's annual
29. BMW and India:
Two success stories – one future.
•The BMW company needs innovative employees.
•Due to the growing higher automobiles market BMW will its expand
operations, thus resulting to large scope of employment for students.
•BMW India offers exciting challenges to individuals who have
determination, vision and ambition.
• If you are graduate or professionals with tertiary qualifications and
professional experience Then join BMW and take responsibility from
day one. Your future career at BMW is open for your development
because you can actively help to shape your own prospects.
30. X5 Rs.53,20,000
6 Series Convertible - Rs.95,00,000 M6 Coupe Rs.1,25,00,000
5 Series Rs.37,00,000
M6 Convertible - Rs.1,35,00,000
M5 Sedan - Rs.1,00,80,000
7 Series Rs.82,50,000
M3 Coupe Rs.74,50,000
6-Series Coupe Rs.79,90,000
3 series Rs.23,95,000