buy an existing agency

1. Grow Your Business with Farmers
Insurance
Be in business for yourself, but
not by yourself
Be in Your Business For Yourself but not By Yourself.
Negin Miresmaily, MBA
Director of Agency Acquisition
Farmers Insurance

2. As a President of Agency Operation of Greater Southern California Farmers® Insurance, my responsibility is to recruit and
train entrepreneurs to take full advantage of what I believe is the best small business opportunity in America Today-being a
Farmers Agency Owner. My championship district office uses the Farmers Insurance Agency Marketing Platform.
I started my career as a Professional Numismatist when I opened my first Corporation, Gulf Coast Coins. Then I moved into
Wholesale and Retail Jewelry Manufacturing. I operated in this industry for another 5 years until he settled on Insurance and
Financial Services, where I have remained for 31 years. Currently, I oversee more than 40,000 policyholders and 43 agencies.
My credentials include:
• Farmers Agency Development Manager of the Year Award
• Multiple Manager of the Year Awards, Sales and Growth Awards
I have been recognized by the Farmers Insurance Group as a Championship District Office in 2009 and 2012. My most recent
accomplishments include being honored as a leader among my peers at Farmers Insurance, by achieving toppers
2004,2009,2010,2012, and 2014, 2018, and 2019. I was recognized as one of the top 25 in the United States in 2019.
Donald Swanson (LUTCF)
President of Agency Operations
Greater San Diego area
Donald Swanson Biography

3. Seeking: Entrepreneurs,
Self starters, and Leaders

4. Why Seek to Own
Your Own
Business?
❏ Be Your Own Boss
❏ Security
❏ Freedom
❏ Retirement
❏ Equity
❏ Legacy
❏ Unlimited income
❏ What’s Next?

5. The Obstacles
For Opening
The Business
1. What is my path to Financial Freedom?
2. How do I get Training & Licensing ?
3. How do I find my Location?
4. How will I Market and generate Sales?
5. How do I Project the Income and Project
Expenses ?
6. Where do I get Funds?
7. Where do I find Staff ?
8. How do I Close or Sell my business?
9. How do I Transition?
https://calendly.com/district65sd/consultation-call

8. The U of F in-depth training program has
been voted the #1 training program in the
World by Training magazine.

9. Organizational structure
Stock Insurers vs Mutual Insurers vs Reciprocal Insurers
PROPRIETARY & CONFIDENTIAL
Agenda
Introductions
Conversion Requirements
Contract Review
Financial Support
Incentive Programs
Awards
Zurich
Insurance
Group
Farmers Group,
Inc.
Truck
Underwriters
Association
Fire
Underwriters
Association
Farmers Life
Farmers
Insurance
Exchange
Policyholders
Board of Governors
Attorney in Fact relationship
Truck Insurance
Exchange
Fire Insurance
Exchange.
Foremost
Bristol West
21st Century.
Farmers
Financial
Solutions

12. What do you know about insurance?
Do you know how insurance agents get paid?
• New Business Commissions
You make commissions on all NEW Business you
write with Farmers
• Service Renewal Commissions ( Residual income)
You receive service commissions on all renewing
business annually ( 6 months auto)

13. Buy an agency: The Acquisition Program

16. Potential New
Business
Commissions per
households
Product Premium/Year New Business
Commission(%)
New Business
Commission($)
Auto (2 autos) $1900
($950 per auto)
9% $171
Home $1,290 14% $180
Umbrella $230 10% $23
Household
Total:
$ 374
10 households x $374 ≈ $3740
(monthly)
3 months x $3740 = $11,220
(quarterly)

17. Potential new
business
commissions per
month by selling 1
commercial and 2
Life
Product Premium Average new
business
commission
(%)
New Business
commission ($)
Life $975 50% $488
Commercial
( 1commercial)
$3850 15% $ 537
Total $976(2x $488)
+$537=$ 1,513
Quarterly total: $ 4539
( 2 Life a month and 1 Commercial a month)

18. Total Commissions for the Quarter
Total Personal Lines = $11,220
Total Commercial/Life = $4,539
Total Commissions= $15,759

20. The path towards agency ownership
/The process:
➢ Provide documentation of $50,000 Liquidity
➢ Background check
➢ Licensing and Training program
➢ Branded Office location ( at full-time appointed)
➢ Agency Staff (at full-time appointed)

21. First Things First
Getting Licensed
• Property & Casualty
• Life and health
You must be licensed to sell insurance in each state that you plan on soliciting business. All states require
that you take and pass 40 hours of general insurance education courses and up to 12 hours of ethics
courses ( in total 52 hours) before you can take their licensing exam. Many of the courses are available as
online self study, self-paced programs. The cost of courses runs from $250-$500 each. Most states require
separate licenses for life & health insurance, and property & casualty insurance. If you would like to sell
variable annuities or variable life insurance, you must also complete and pass the required coursework for a
Series 6 license.
How to Register? Go to www.MikeRoss.org

22. You have the desire; we’ll provide you the support!
• Unlimited income potential
• The ability to sell your Service and Commission Rights
• Support from our District Manager and Business Consultant
• Corporate Positioning
• Comprehensive Training and Business Development
• Lead generation and Agency Startup Support
• Platinum Marketing System
• Internal Funding

23. Bojidira Maximova
Business Consultant
Cynthia Senior Business
Consultaess Consultant
Negin Miresmaily
Director of Agency Acquisition

24. Corporate Support
Randi Zakrzewski Robert Castro Dan Fash
Distribution Consultant Sales Coach Commercial Field Underwriter

26. Digital Support
➢Premium
Agent Website
➢Paid Search
➢Hearsay
➢Yelp Profile
➢Paid Social

27. Ever Quote Leads
Ever quote finds consumers with intent to purchase insurance on
the internet across 300 web platforms
Consumers provide 20-50 pieces of insurance specific information
Seamlessly connected to agents in real time at moment of purchase
time

28. How Do I get
Started?
Reserve:
● Background Check (Satisfactory results of background check)
● Licensing (Property, Casualty, Life and Health licenses prior to agent
appointment)
● Capital Requirement $50,000
Pre-Approval:
• Business Plan and Proforma
Final- Approval:
▪ Training program through the University of Farmers®
● Branded Office Location
● Office location at time of full-time appointment
● Agency Staff (Minimum of one licensed and appointed agency staff
member at full-time appointment)
Effective Date
Agents start working at their agencies

29. Estimating Your
Costs and Revenue is not easy.
We Help You Do That!

30. What is Next ?
1. Schedule your second appointment for your second meeting with Negin
Miresmaily.
Negin.dswanson@farmersagency.com Tel. 949-923-1523
2. Determine Timeline and path that bests suits you
3. Start Onboarding process.
4. Execute a plan and timeline to start your farmers insurance agency.

31. Thank YOU
• Donald Swanson, Insurance Agency, Inc.
• President of Agency Operation
• 1011 Camino Del Rio South, Suit 100
• San Diego, CA 92108
•
• Tel. 949-923-1523
• 6192430222
• www.farmersinsurance.careers