1.
Establish a Social
Media presence
Gautham

2.
Sounds easy, right?
Yes, it’s pretty easy :-)

3.
You already know how to do
this better than us :-)
So let me not get into ‘what to
do’
Let me get started with the
‘What not to do’s’

4.
Establishing
Social Media
Presence
Setting up a
Facebook
page
!=
Not all companies need a Facebook page!

5.
‘Social Media’ is just any place
online where your target
audience is hanging out,
connecting with and interacting
with each other

6.
It could be any of the
following
• A WhatsApp group
• A slack community
• An online forum
• HackerNews
• Medium Blog
• Snapchat
• Twitter
• A Facebook group
etc etc

7.
For most early stage startups,
building a blog audience is the best
thing you can do to establish a
social media presence

8.
There’s incentive in gaining
some credible number of
activity (Likes, in the case of
Facebook)
It showcases ‘Credibility’

9.
A Facebook page which is
unresponsive to messages like a
mobile number that never answers
calls

10.
Write great copy
This goes a long way

11.
Dunzo, made social media engagement through Whatsapp.
Since the app was conversational commerce, they focussed
on building WhatsApp engagement alone. They beta
launched their product through WhatsApp chat

12.
How to decide which SM
platform to be on?
• Define your customer persona
• Figure out where they hangout online
• Setup presence exactly there and start informing,
connecting and engaging
• Don’t just go to your favourite platform of choice

13.
Setup Measurement
• Get Google Analytics up on your blog
• Check your Facebook page engagement
• Learn how to measure if you’re getting the right
audience
You only improve what you measure

14.
A new page also lets you
experiment
• The early days of a page is when you can try some
off-beat experiments to engage audience
• Involving the audience in a fun and engaging
manner will keep the audience coming back for more

15.
Some other tips
• Getting started early helps you reserve a nice name
and keep it
• Get a nice name people will easily recollect and
intuitively search for. LmntrX, watch out! :-)

16.
This page will soon be abuzz with activity. Follow it to
see original creative ideas for engagement
This page run by a film-
maker in Kerala single
handedly grew an
audience of 5000 highly
engaging audience in 1.5
years

17.
Don’t forget to have fun building your
startup