1.
ENTERPRISE 2.0
Kara Greene,
Hien Luu,
Sam Phelps,
Jennifer Noinaj,
Carmen Leung

2.
toothpastefordinner.com

3.
What is it?

4.
Web 2.0

5.
“This artificial distinction between a consumer
and a producer is dissolving, I call it the
participant economy. Web 2.0 is about people.”
- David Sifry (Technorati)

6.
Connecting People

7.
Customers

8.
Employees

9.
Suppliers

10.
“We (the community) have time to create
linux, which is amazing, we have time to create
wikipedia, we have time to put reviews on
yelp, and read and write blogs. We just have way
to much time on our hands, maybe that was all
time we were doing passive things watching
TV, now all that passive time has become active
time and we are creating stuff.”
- Auren Hoffman (Rapleaf)

11.
SLATES
Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)

12.
Search

13.
Linking

14.
Authorship

15.
Tagging

16.
Extensions

17.
Signals

18.
Imagine you have a group
project to work on.

19.
WIKIS

20.
WIKIS
BLOGS

21.
WIKIS
BLOGS
FORUMS

22.
WIKIS
BLOGS
FORUMS
MASHUPS

23.
WIKIS
BLOGS
FORUMS
MASHUPS
COMMUNITIES

24.
“Loosening hierarchies and giving more power
to employees can lead to faster innovation,
lower cost structures, greater agility, improved
responsiveness to customers and more
authenticity and respect in the marketplace.”
- Don Tapscott, co-author of Wikinomics: How
Mass Collaboration Changes Everything

25.
Organization
Culture
Technology

26.
Organization
Culture
Technology

27.
Culture
Organization
Technology

28.
“In an economy where the
only certainty is
uncertainty, the one sure
source of lasting competitive
advantage is knowledge.quot;
- Ikujiro Nonaka

29.
http://www.webex.com/go/quick_tour

30.
Microsoft Groove

31.
http://issuu.com/kkelley/docs/google?mode=embed

32.
quot;In other recessionary times, we have seen
people lean on education and go back to
school...This is the first major recession where
you have a tool like LinkedIn and can use
your professional network more effectively.“
- Los Angeles Times, March 30, 2009
http://press.linkedin.com/about

33.
Case Study

34.
Implementation

35.
Goals
• Availability
• Transparency
• Promote innovation
• Increase adoption of SAP products

36.
• Surpassed estimates of users
• Increased information and skill
• Revenue generated

37.
Information vs Knowledge

38.
Services vs Applications

39.
People vs Social Capital

40.
Change vs Evolution

41.
Success vs Failure

42.
$4.6 billion
by 2013
http://www.readwriteweb.com/archives/enterprise_20_to_become_a_46_billion_industry.php

43.
“I predict a rebuilding year for most
organizations, with a few that will use innovative
new ideas to break out with major successes.”
- Dion Hinchcliffe, CTO Hinchcliffe & Co

44.
XKCD.com

45.
Kids to Adults

46.
quot;A Web 2.0 site is 'a startup that
generates more RSS than revenue.'quot;
Engadget.com

47.
Questions
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