2. Svenska Spel in summary (2011)
– Started in 1997.
– 100 percent state owned company.
– Mandate:
AB Svenska Spel is to meet consumer
interest in offering a reliable alternative
to illegal gaming operations. Social Anitra Steen, Chairman of the Board
welfare must be prioritised.
– Svenska Spel has a preventative
responsibility regarding problem
gaming.
– Market share:
50 percent of the Swedish known net
gaming market (2011).
3. Svenska Spel in summary (2011)
– Main office in Visby on the island of
Gotland.
– Appr. twenty different games are
distributed via shops, associations,
svenskaspel.se, mobile phone,
restaurants and casinos.
– Average no of employees: 1 774.
– Four casinos – in Sundsvall, Göteborg,
Malmö and Stockholm.
– 6 210 retail outlets all over the country.
– 6 600 Vegas (VLTs) in more than 2 200
restaurants and bingo halls.
– Svenska Spel has 130 000 subscribers
of lotteries.
4. Svenska Spel in summary (2011)
– 2011 net* gaming revenue:
Appr. SEK 9 700 million
– 2011 profit: Appr. SEK 5 000 million
to the Treasury.
– Svenska Spel is one of the most
important sports sponsors in Sweden.
– Appr. SEK 12 000 million paid out to
winners. 350 winnings amounted to
SEK 1 million or more.
– Winning record:
SEK 214 million in March 2010.
* After paid-out winnings
6. Why is the Swedish gaming market regulated?
– Most European countries have a regulated market
because:
– State-owned gaming companies shall show a gaming
responsibility, lessen the risk for frauds and illegal
gaming and also meet consumer interest.
– The profit from gaming shall be allocated to the state.
– Gaming operations shall be safe and reliable.
The gaming market review called ”Gaming regulation in the
future” was initiated by the Ministry of Finance in 2007. The
result was presented in 2008. In 2009 the review was
dispatched to authorities concerned.
7. The Swedish known* net gaming market 2011
The known* net gaming market in Sweden, appr. SEK 19 500 The regulated Swedish net gaming market, appr. SEK 17 300
million (including foreign internet gaming companies) million (exclusive foreign internet gaming companies)
Foreign internet Restaurant NGO games Restaurant
companies casino 1 % and lotteries 21 casino 1%
11 % %
NGO games
and lotteries 18
%
Svenska Spel
50 %
Svenska Spel
56 %
ATG horse
racing 22 %
ATG horse
racing 20%
*There is also an illegal market with
substantial unknown revenues.
8. Our mandate
Social welfare is to be prioritised in the development of gaming
forms and throughout the business as a whole.
Our vision
Every stake is important in a country like Sweden where gaming
pleasure and social welfare go hand in hand.
Our mission
Gaming pleasure for all!
Our goal areas
Customers – Responsibility – Business integrity - Employees
9. Our legal structure
– In 2010 Svenska Spel acquired Playscan AB,
a company that sells Svenska Spel’s gaming
responsibility tool PlayscanTM to gaming
companies in other countries.
AB Svenska Spel
556460-1812
Svenska Spels Casino Cosmopol
Förvaltnings AB AB
556597-7278 556485-4296
Casino
AB Svenska Spels CC Casino AB Svenska Spels
Cosmopols Playscan AB
Internetservice Restaurant AB Servicecenter
Fastighets AB 556801-1935
556485-4320 556586-7016 556240-7881
556598-3409
10. Our organisation
– The organisation contains three business
areas, and staff units. Risk manager and
Compliance, and Project, report directly to
CEO, but are parts of some of the staff units.
Svenska Spel Board Lennart Käll, CEO
Chairman of the Board
Internal audit
CEO
Finance & Security
Risk manager
Corporate brand
and Compliance
Law
Project Strategy Communication & CSR
HR
Business area Business area Business area
Sport games & Lotteries Casino Cosmopol Vegas IT
12. Our environment policy
Svenska Spel works with environment
objectives and policies regarding:
– purchases
– demands on suppliers, retailers and
business partners
– developing new products
We strive to:
– reduce CO2
– decrease travelling, use of paper,
and use of electricity
Employee training programmes are conducted.
14. Our marketing – a part of responsible gaming
Triss, Tia
Some games are riskier than others. Bingolotto
Lotto
– Some of the biggest games of the market –
Lotto, Triss etc. - have no obvious
connection to problem gaming (green circle)
Oddset
– Could lead to problem gaming (yellow circle) Restaurant casino
Keno
– Strong connection to problem gaming
(red circle)
Casino
Poker
Gaming via internet is in general riskier
Gaming machines
irrespective of game
Vegas
Bingo
15. Svenska Spel and sports
– Svenska Spel is one of
Sweden’s biggest sponsors
of sports.
– Main sponsor for Swedish
football, ice
hockey, bandy, indoor bandy
and handball on federation and
club level.
– Special projects in cooperation
with sports movements for
development of
talents, diplomas and
scolarships.
16. Our customers
– 84 % of the adult population,
more than 5 million people, play in a year.
– 73 % play with Svenska Spel.
– Most of them choose to play in retail outlets.
– The total Swedish net revenues on internet in 2011:
Appr. SEK 4 000 million.
– On svenskaspel.se the number of players
increases, and their stakes in 2011 amount to
SEK 1 000 million, 25 % of the Swedish gaming
market on internet.
17. Our winners
– 350 winnings of SEK 1 million or
more in 2011. A total of SEK 12
billion to the winners in 2011.
– The biggest winning ever i Sweden
occurred in March 2010:
SEK 214,6 million on the Dream
Winning (seven correct on Lotto plus
at least two correct on Joker on the
same ticket)
– Daily Triss scratch in TV4’s morning
news programme.
18. Problem gaming
– Problem gaming unchanged
through the years.
?
Are there more
game addicts in
– 1-2 percent of the Swedish Sweden than
elsewhere?
population are estimated to have
problems with their gaming – and No, Sweden has relatively
0,3 percent are game addicts. few game addicts than other
countries. This fact is
established for example in a
– The internet competitors have four British study made by the
times more problem gaming than National Center for Social
svenskaspel.se. Research.
19. Our mandate – responsible gaming
Responsible gaming is the base for
all Svenska Spel gaming operation.
We offer less risky alternatives to
certain products.
78 % of the adult population think
that state-owned gaming companies
take on more responsibility.
86 % have a positive attitude
towards regulation of the gaming In 2008 Svenska Spel’s work with responsible gaming was
market. rewarded by the international gaming association World
Lottery Association (WLA).
20. Our work is preventative
– Svenska Spel works with preventative
actions like age limits, information and
training.
– Retailers and business partners become
certified in responsible gaming after
training.
– All Svenska Spel employees are trained in
responsible gaming, which also is a part
of the introduction process.
– Treatment is provided by experts, not by
Svenska Spel.
– Social authorities are responsible for the
financing of treatment.
21. Spelkortet – our loyalty card
Appr. 1,2 million users. Age limit of 18.
Compulsary on svenskaspel.se.
Appr. SEK 60 million in pay-out to winners who
had not got their winnings without Spelkortet.
Important for the retailers:
– Commission
– Chance to aim marketing to specific target
groups
Important for the customers:
– Winning control free of cost
– Security – nobody else can collect a winning
– Promotional offers
– Access to svenskaspel.se and responsible
gaming tools, i.e. PlayscanTM
22. We inform about the Support Line
– The Support Line was established in 1999.
– It is manned by the Gaming Institute on behalf of the Swedish
National Institute of Public Health.
– Information of the Support Line is printed on all lottery tickets, gaming
coupons, gaming tickets, Oddset programmes and in connection to
games at the casinos, retailers and restaurants.
– The Support Contact is another service for people with problem
gaming and their relatives financed by Svenska Spel.
23. Responsible gaming at svenskaspel.se
Svenska Spel’s ”Spela lagom”
(”Play in moderation”) concept
forms a strategic base, for
example at svenskaspel.se:
– Gaming budget
– Closure of account
– Stake limit
– Identity check
– Information on support
– PlayscanTM – voluntary tool
for the player that helps him
keep gaming under control
24. Responsible gaming on Vegas VLTs
– Age verification, age limit 18 years.
– ID control on all customers 23 years or younger.
– Printed information about gaming responsibility.
– No gaming on credit.
– Regular controls that the business partners
follow regulations on age control.
– Information on Support Line.
– Screen clock.
Broadened actions on VLTs
It is Svenska Spel’s responsibility to help the business partners to take their
!
gaming responsibility.
Gaming must only be a complement to food and beverage in the restaurants.
The VLTs must be placed in restaurants with service permit and bingo halls
with bingo permit.
The characteristics of the products.
25. Responsible gaming at our casinos
– Age limit 20 years.
– Information on support.
– Dialogues with associations of gaming
dependency, the Gaming Institute, social services etc.
– Proactive responsible gaming, for example dialogues
with guests showing signs of problem gaming.
Broadened actions at Casino Cosmopol
The foundation for a healthy gaming environment is
!
the social casino, where gaming is just a part of a
total experience with good food, entertainment and
sometimes dance.
The casinos offer programmes for voluntary
suspension.
Guidelines for alcohol in combination with gaming.
26. Responsible gaming at our retailers
– Gaming on credit is not permitted.
– 18 year age limit on purchase of all
Svenska Spel’s games and lotteries.
– ID control on all players 25 years or
younger. ID control before pay-out of
winnings over SEK 1 000.
– Information material on responsible
gaming in connection with the games.
