Getting early feedback back into your development is essential for quality and acceptance of your application. Stop talking about what your software can do and start listening more to your customers, testers and stakeholder. This way you can find if you’re gonna ship the next killer feature or a dud. Let your customers decide what ideas would be awesome to implement and what features you should remove again to avoid feature creep. Learn how we at Atlassian captures effectively feedback and incorporate it into our software development process. Find out how we use Innovation Games to collect ideas from users and try them out by building prototypes in just 24 hours. See how we use our cloud based services to test the adoption of new features before we role them out to all our customers. Stop endless discussions and reach out to your users!

1. Stop Talking
StART LISTENING
How Effective Feedback improves your software

2. That‘s
me
Sven Peters
Atlassian Ambassador
speters@atlassian.com
@svenpet
svenpet.com

3. Users
Developers
New Project
Management
Operation

4. Lets go

5. Budget
Features
Project Lead
Time

7. They don't know but we I'm missing
what they want showed it to functionality
customers

8. EOP

9. no real data
Why did this happen?
Test Users not
representative
not listening

10. Getting
Real

11. must read

12. ideas
Learn Build
Product
Data
Measure

13. Effective
Feedback

15. Stage
Fake it
1
til you
make it

16. p er p e s
D o pa
ot y
Pr o t

17. p er p e s
D o pa
ot y
Pr o t

19. San Francisco
Sydney

20. Mock
On

21. Protoype Tools

22. SHARE
Ideas

23. MAke
it look
Pretty

24. Protoype Tools

25. Protoype Tools

26. https://bitbucket.org/sherif

27. Faking Recipe
1 Make a Screenshot
2 Mix IT in Keynote
3 Link It & Animate it

29. Stage
Get ready
2
for
Feedback

30. Fast Feedback
Slow Releases

31. Devops
Little bit weird Pulls levers & turns knobs
Sits closer to the boss Easily excited
Thinks too hard Yells a lot in emergencies
http://www.slideshare.net/jallspaw/10-deploys-per-day-dev-and-ops-cooperation-at-flickr

32. automate
Delivery

33. one Click
Release
afraid of releasing?

34. Tool

35. Stage
3 No Barriers

37. Go Public

39. You get Haters
feedback
Fanboys

40. You
WANT
THE CROWD

41. in the
Face

43. Make it
Simple

44. Make it
Simple

45. In
Application
Feedback

48. 2012
400 1000
2011
Responses Responses

49. Tool

50. Stage
4 Make it an
Experience

51. Simple

52. Simple but boring
Will I do this again?

53. Make People want to
come back

54. Don't be boring

56. Make it
fuN

57. gamefication
make it personal

58. Feedback Campaign

59. Thank
You

60. Help
Stage
5 if you
can

61. Can you please give me your
Telephone Number
Birthdate
Social Security Number
...

62. capture
Automatic

63. A picture Says more than
1000 words

65. We're not

66. Nothing Found on

70. Stage
Developers
and
6 Feedback

71. Protect
Developer

72. The Sh*t umbrella
425 Million user
100 developer

73. We're not doing

74. Everyone
on the
Front line

76. Get
Personal

77. developers

78. WE
Have
DoS
Developer on Support

79. Stage
Don't Rely On
Opinions
7

80. your code
your App
What are you testing?
your Infrastructure
your Test

81. Prototypes
Do you test your ideas?

82. Do you test your users?

83. so far...
Opinions
f*%! bigger not work
greener more faster

84. A B
testing

88. A B

89. A B

90. Tools

91. Dark
Features

92. Measure
usage

93. Consider
removing features
removed from iOS

94. Effective
Feedback

95. 1 Fake it til you make it 2 Get ready for Feedback
3 No barriers
4 Make it an experience
5 Help if you can
BRing in Developers 6
7 Don't rely on opinions

96. The small things
10
improvements
Jeff Atwood
http://www.codinghorror.com

97. Stop Talking Start Listening

98. Thank you
svenpet.com/slides