In this presentation I share some thoughts on moving from a career in instructional design to one in eLearning. However, most of the principles in this presentation could apply equally to any career transition. I hope you enjoy it!
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6 Secrets of Career change - Instructional Design to eLearning
1. 6 SECRETS FOR A
SUCCESSFUL CAREER
TRANSITION
FROM SUZETTE CONWAY AT SPIRIT SPOT
Copyright 2012 Spirit Instructional Design to eLearning
Spotâ˘
2. Benefits of eLearning Careers
ď¨ Pays well
ď¨ Part of every industry
ď¨ Gain the skills and a career without a degree
ď¨ Many kinds of eLearning; many starting points
(webinars, CBTs, podcasts, social learning communities)
ď¨ Lots of enabling technology to learn & apply
ď¨ Many possible roles
ď¨ It can be done freelance or corporate
ď¨ Work can often be done remotely = lifestyle flexibility, reduced
expenses (gas, clothing), no commute time
BIGGER JOB MARKET
Great options for geography, specialty, industry & career structure
3. Circle of Success
Whatâs your
dream?
Be the Planning is
bunny sexy
Breaking & Relationships
entering matter
Get smarter
4. Whatâs Your Dream? Whatâs your
dream?
A path to
living Career options
elsewhere
More
Income
Personal
Growth
A leadership role?
Bragging
Keeping up rights at the
Moving into a new with next next
industry gen of reunion!
workers
5. eLearning Roles Whatâs your
dream?
ď¨ Instructional Designer
ď¤ Design objectives, content, flow, learning interactions,
assessments
ď¨ Developer
ď¤ Build the designed using applications (i.e. Articulate, Captivate,
PowerPoint, Flash, Lectora)
ď¤ Develop interfaces for online portals, create web pages &
templates, implement standards (SCORM), and test/quality
control
ď¨ Multi-Media Developer
ď¤ Create & edit media elements - video, audio, graphics, picturesâŚ
6. eLearning Roles Whatâs your
dream?
ď¨ eLearning Technologist
ď¤ Experience and skills across a range of technologies â Network
platforms, CMS, LMS, multiple file formats, file rendering
ď¤ Select these platforms and systems, determine delivery
formats, file outputs, troubleshoot SCORM issues, etc..
ď¨ Web developer
ď¨ Graphic Designer
ď¤ Use tools like InDesign, Photoshop
ď¤ Create graphical representations of
ideas, concepts, information, processes
7. eLearning Roles Whatâs your
dream?
ď¨ Flash Developer
ď¤ Develop in native flash (rather than in Captivate which outputs in
Flash)
ď¤ Usually pretty technical
ď¨ LMS Administrator
ď¤ May help with product selection
ď¤ Configure LMS (users, rule, access, course structure,âŚ)
ď¤ Implement LMS (help resource, training, loading content, trouble
shooting)
8. eLearning Roles Whatâs your
dream?
ď¨ Project Manager
ď¤ For one or more learning development projects
ď¤ Manage Resources, work load/assignments, time frames
ď¤ Define deliverables, set expectations, manage issues & risks
ď¤ Status meetings, reporting/metrics on development efforts
ď¨ Program Manager/Director
ď¤ Define program offerings, cost models, revenue streams
ď¤ Work with marketing & sales on messaging & collateral
ď¤ Define & implements processes, standards for entire learning
development cycle
ď¤ Select technology, distribution models
ď¤ Customer support escalation point
9. eLearning Roles Whatâs your
dream?
ď¨ Instructional Designer
ď¨ Developer
ď¨ Multi-Media Developer
ď¨ eLearning Technologist
ď¨ Web Developer
ď¨ Graphic Designer
ď¨ Flash Developer
ď¨ LMS Administrator
ď¨ Project Manager
ď¨ Program Manager/Director
Employers often want you to fill more than one
role
10. Skills Whatâs your
dream?
ď¨ Huge Variety of skills and skill levels, based on role
ď¨ Search job descriptions; make a skills inventory from that
ď¨ Note the skills you have that they want AND the skills you have that
arenât obvious requirements but are beneficial
Business Analysis | Process Engineering | Project Mgmt
ď¨ Note the skills you donât have â this is your gap
ď¨ Identify which of those gaps are most interesting to you and which
are most necessary for the role
ď¨ Think about the tools & technology used in learningâŚ..
11. Top Learning Tools 2011 Whatâs your
dream?
1. Twitter 1. Google Reader 1. Yammer 1. Articulate
2. YouTube 2. Evernote 2. Google Earth 2. Snagit
3. GoogleDocs 3. Jing (screen capture) 3. Scoopit (curationsw) 3. Adobe Captivate
4. Skype 4. PowerPint 4. PB Works 4. Vimeo
5. WordPress 5. Gmail 5. Google Apps 5. Geogebra (math sw)
6. Dropbox 6. LinkedIn 6. Flickr 6. Screenr
7. Prezi 7. Edmodo 7. Tweetdeck 7. Mindmeister
8. Moodle 8. Wikispaces 8. Google Maps (mindmapping)
9. Slideshare 9. Delicious 9. Wordle (word cloud 8. Picasa
gen) 9. Walwisher
10. Glogster (int.poster)10. VoiceThread
Google+ 10. Voki (speaking avatars)10. iPhone/iPod and aps
11. Wikipedia 11.
Animoto 11. Symbaloo 11. Scribd (doc sharing)
12. Blogspot 12.
Camtasia 12. Word 12. Ning
13. Digo 13.
Audacity 13. Google Sites 13. eFront
14. Facebook 14.
TED Talks 14. iPad and apps 14. Adobe Connect
15. Google Search 15.
Google Chrome
15. 15. Elluminate/Blackboard
Borrowed from Center for Learning Performance Technologies
http://c4lpt.co.uk/top-100-tools-for-learning-2011/
12. Sample Job: eL Specialist Whatâs your
dream?
ď¨ Design, develop, and deliver both distance and in-class ď¨ Collaborate with intranet developers or Web
Web-based training programs and courses, including all developers to create interactivemultimedia training
course materials, exercises, and skills evaluations. applications and learning programs.
ď¨ Collaborate with executive team and unit managers to ď¨ Confer as needed with third-party providers of
assess each departmentâs e-learning subject matter and educational materials andresources to ensure that
training needs. they meet organization training goals and objectives.
ď¨ Create and communicate training schedules in ď¨ Present instructor-led training sessions.
consultation with departmental decision makers.
ď¨ Develop and deploy training feedback mechanisms.
ď¨ Develop and coordinate a training curriculum for end
ď¨ Create, administer, analyze, and report on end-user
users of all levels, as dictated by organizational goals
progress; recommend andintegrate training
and objectives.
improvement strategies based on findings.
ď¨ Coordinate and maintain the companyâs e-learning
ď¨ Establish and maintain a relational database to track
intranet or Web site by posting and updating course
training participantsâ statusand results.
materials, grades, and other information.
ď¨ Communicate software application problems and
ď¨ Liaise with educational suppliers to evaluate and/or
issues to Web developmentand support teams.
procure course materials, software applications, and
teaching tools. ď¨ Assess, recommend, and purchase courseware
packages, and supportdevelopment of appropriate
ď¨ Oversee the conceptualization, development, and layout
courseware tools.
of the appropriate technical infrastructure required to
deliver digital e-learning content to its audience.
13. Skills Whatâs your
dream?
Learn from the job descriptions
ď¨ Location
ď¨ Salary
ď¨ Titles
ď¨ Responsibilities
ď¨ Industries
ď¨ Cultures
14. Circle of Success
Whatâs your
dream?
Be the Planning is
bunny sexy
Breaking & Relationships
entering matter
Get smarter
15. Planning Makes You Sexier Planning is
Sexy!
ď¨ Whatâs your time frame?
ď¨ What Interests you?
ď¨ Whatâs the K&S gap?
ď¨ How will you fill the gap?
ď¨ Whatâs your budget?
16. Time Frame Planning is
Sexy!
ď¨ Map goals due dates for 3, 6, 12, 18 months
ď¨ Consider
ď¤ Your goals
ď¤ Time for education (classes, certification, degree?)
ď¤ Length of job search
ď¤ Personal schedule and obligations
ď¤ Current work projects that can contribute to new role
17. Whatâs Interesting? Planning is
Sexy!
ď¨ Of all the roles we discussed, skills required, opportunities
ď¨ Do you want to be a specialist or a generalist?
ď¨ Are you a techie or a business leader?
ď¨ Do you like strategy and creating grand visions or want to get your
hands dirty with daily tasks?
ď¨ What market/industry do you want to work in?
ď¨ Do you need quick wins to stay motivated?
18. Whatâs Interesting? Planning is
Sexy!
ď¨ Is there a certain tool you really want to master?
ď¨ How do you see your career growing over time?
ď¤ presenting at conferences
ď¤ moving into management
ď¤ opening a business
ď¤ becoming the best developer you can be
ď¨ What do you LIKE to do with your time?
ď¨ What do you like to learn? Youâll be learning a lot for a long time.
19. Whereâs the Gap? Planning is
Sexy!
Go back to your skills inventoryâŚ
ď¨ Whatâs the gap in current and desired knowledge & skills?
ď¨ Where do your skills overlap?
ď¨ Use this to focus your learning efforts
ď¨ Focuses job search efforts near and long term
ď¨ Determine how you will fill that gap
20. Show Me The Money Planning is
Sexy!
ď¨ Donât forget the budget
ď¨ Identify free and fee-based resources and options
ď¨ Estimate the costs
ď¨ Prioritize based on cost and goal alignment
ď¨ Sample costs
ď¨ Online courses
ď¨ Conferences
ď¨ Certifications
ď¨ Professional assoc. fees
ď¨ New Software Purchases
ď¨ Paid networking events
ď¨ Resume writing assistance
21. Circle of Success
Whatâs your
dream?
Be the Planning is
bunny sexy
Breaking & Relationships
entering matter
Get smarter
22. Networking Relationships
Matter
ď¨ Connect with others â can lead to leads, knowledge, support
ď¨ We learn socially, casually
ď¨ Options:
ďŽ Networking groups (Network in Austin)
ďŽ Job Clubs
ďŽ Online groups and networks
(LinkedIn, Twitter, Facebook, eLearning Guild): Follow
industry leaders, companies, learning analysts, etc.
ďŽ Professional associations (ASTD, STC, Women in
Communication)
ďŽ Blogs â can email you a listâŚ..
23. Circle of Success
Whatâs your
dream?
Be the Planning is
bunny sexy
Breaking & Relationships
entering matter
Get smarter
24. Get Smarter Get Smarter
What should you learn?
ď¨ Terminology
ď¨ Theories, approaches, practices
ď¨ Technology and applications
ď¨ Techniques
ď¨ Social communities for the industry
ď¨ Key players
25. Get Smarter Get Smarter
Self study
ď¨ Blogs & Groups (online and in person)
ď¨ Books & Magazines (T&D from ASTD National is excellent)
ď¨ Search online â be a detective
ď¤ Articles, White papers, College papers
ď¤ Conference notes
ď¤ PPTs
ď¤ Videos
ď¤ Content on learning organization sites
ď¤ Research from industry analysts
26. Get Smarter Get Smarter
Structured Learning
ď¨ Online training & tutorials (Lynda.com) for software
ď¨ Training Mag Network for free webinars (live & on demand)
ď¨ Online certificate programs, online MA Ed. Tech,
ď¨ Meet up groups (canât find one⌠start one!
ď¨ Professional Certificates (Langevin, ASTD national (CPLP)
ď¨ Conferences & Conventions (volunteer & go for free, focus on local
and go for low cost, make the case to work and get them to pay for
it)
ď¨ University degree
27. Circle of Success
Whatâs your
dream?
Be the Planning is
bunny sexy
Breaking & Relationships
entering matter
Get smarter
28. Relate and Educate Relationships
Matter
Get Smarter
ď¨ Conferences
ď¨ Conventions
ď¨ Online groups
ď¨ Prof. associations
ď¨ Meet up groups
29. Circle of Success
Whatâs your
dream?
Be the Planning is
bunny sexy
Breaking & Relationships
entering matter
Get smarter
30. Breaking and Entering Breaking
and
entering
Look for the overlap
ď¨ Skills: You already know ID, ALP, ADDIE, Maybe software like captivate,
articulate, PPT,
ď¨ Industry: If you have training background in insurance, banking, medical,
your industry knowledge may be more valuable than eLearning skillsâŚ.
ď¨ Company: Look for opportunities to move within your current company. You
already have a reputation, proven skills, and connections⌠make it known
that you are interested in eLearning and have gained skills in the area.
ď¨ New company or industry, old skills: Consider an entry level role in a new
company, then look for ways to move up and around
ď¨ Connections: Work your network; who do you know at the company that
interests you? Donât overlook 3rd degree contacts. These folks know your
background, reputation, abilities, and can talk you up when they hand in
your resume.
31. Breaking and Entering Breaking
and
entering
Develop a portfolio
ď¨ Download free trials of all the software you are learning about
ď¨ Develop an eLearning module for something you already know
ď¨ Develop an eLearning module for free for a non-profit
ď¨ Offer to do something for your current employer â on your own time
if necessary
Develop a presence
ď¨ Put some of your portfolio online â YouTube, on eLearning
communities, on your website
ď¨ Update your social profiles to include eLearning keywords; donât lie
â but as you learn something, add it. Itâs not about proficiency, itâs
about keywords.
ď¨
32. Circle of Success
Whatâs your
dream?
Be the Planning is
bunny sexy
Breaking & Relationships
entering matter
Get smarter
33. Be the Bunny Be the
Bunny
ď¨ YOURâE IN ⌠now what?
ď¨ Stay connected and on top of changes in the field.
ď¤ Networking
ď¤ Learning (self study, conferences, online, cert)
ď¤ Reading blogs and white papers (Inexpensive, convenient,
effective)
ď¤ Research
ď¨ Donât be afraid to ask people for help.
34. QUESTIONS?
REACH ME ON TWITTER @SUZETTECONWAY
Copyright 2012 Spirit Instructional Design to eLearning
Spotâ˘
Hinweis der Redaktion
All of this means more options in terms of where you work, what you specialize in, and in what industry you can be marketable
I call it the âCircle of Successâ. Itâs good, right? Inspirational? Feel free to use itâŚ. ď
Itâs important to know your motivations â why you are making the change. It will carry you through the process. Why are you interested in moving to an eLearning career? Increased incomePath to a new cityCompletely different career/roleManagerial role/Upward mobilityBecoming more technicalMoving into a new industryPersonal growthProfessional bragging rights for the upcoming reunion ? What roles are you all in today? Is it connected to the eLearning world at all?Once you know your motivation and where you are coming from⌠you can start to think about what roles interest youâŚ..
Itâs exciting that there are somany roles available in the eLearning professionYou can choose many paths depending on your interests, skills, goals, education, and more
There are so many to choose fromEmployers often look for resources who can fill MULTIPLE roles â so the more versatile you are the more marketable you areCon: can feel overwhelmingPro: What do YOU think are some of the pros? Here are my thoughtsâŚCan learn small bits at once and build it into a very robust eLearning career over timeMany roles cross multiple industries, so if you decide to move out of eLearning later, your skills in almost everyone of these areas will benefit you elsewhereLots of room to move around once you are in the careerWhat roles interest you NOW, having seen this list? So what can you do to get a handle on all the options and find your area of interest?....
What do you think of when you see this list? What I see? Look how few and how far down our âtraditionalâ eLearning dev tools are and look at what the other tools are that replace them? Now think about what key words you might put on your resume and how youâd fill out a skills inventory differentlyâŚ.. You likely have more âeLearning skillsâ than you think
In addition to tools/tech⌠think about responsibilitiesConsider this sample job description of âresponsibilitiesâ REVIEWWhat do you think of when you see this?. HOLY COW Cool, lots of opportunity Good list of desired skills Search for different more targeted roles ď How much does that pay?
As you are doing the skills inventory by reviewing job descriptionsâŚ. Pay attention to the other information youâll find. It can help you later in the process to have a good understanding of⌠Where the eLearning jobs are being offered (location) Which rolespay what salaries â generally the techier roles pay more, as do the techier industries (IT pays more than retail industries) and the more skills you have the more $ you can request What titles are used? You can work this into your resume and social profiles as key words What responsibilities are they assigning each role? You may find hybrid roles that cross multiple areas â that changes skills required, should impact pay offered, and might change your priorities- Check out which industries are hiring for which role look at culture and how it varies â laid back IT shop or buttoned up banking firm? Learning shop with strong processes or small business with a âwing itâ attitude and budget?It will help you identify what you want to do, whatâs out there, what to work on in your own skill
We all know that training makes us sexierâŚ. You knew that, right? Well, so does PLANNING. Try it⌠start talking about spreadsheets and resource allocation and budgets⌠you wonât be able to keep people away from you!
All kidding aside⌠planning is essential. Now that you know what some of the roles are, will do some research on the skills, salaries, hiring industries⌠and you understand your motivationâŚ. Ask yourself some questions, figure out what your goals are in terms of⌠time, interests, knowledge & Skills gaps, process, and budget.
As you plan your career move, consider the time frames How long will it take to learn the new skills you need? Will that depend on the way you learn them (Degree, prof. certification, online classes)?What is the market like for the job you want â will it take 4 months or 12 to find the right job?How much time can you dedicate to the effort each week? Researching jobs, writing resumes, taking classes, networking⌠it all takes timeWill you change your personal schedule to make room for these activities or add them in where you have current space?What are you working on now and in the next 6 months at work that might contribute positively to your job search? If you are spearheading a guerilla eLearning campaign, it may be better to finish that and add it to your resume and experience BEFORE you apply for the next job.
Donât forget to BUDGET for the career change.-- Identify the resources -- Estimate the costs-- Prioritize your expenses â cost vs goal alignment--- Sample costs to considerâŚ..TIP: Professional development costs â education, association fees, travel to conventions may be tax deductible as professional education costs or job search costs.
Obviously youâll be learning new things as you change careersâŚ.What do you think you should be looking to learn?
How do you start? Learning about a completely new field can be overwhelmingâŚ..When you learn a new thing, how do you approach it? Do basic searches - key words, terms, concepts, approaches, leaders⌠FOLLOW BREADCRUMBS⌠you will findâŚ.
Where do networking and education opportunities overlap? This can get you the most bang for your buck when paying for things. Think about how these are both networking and learningâŚ
Company network, ask for what you want, take on special projects in your current role to prove your new skills or build a portfolio (i.e. dev an el course from an existing ILT course w/o being asked, share it with your boss as an example of what can be done â she might ask you to head a whole new EL initiative!New company or industry, old skills â consider an entry level role in a new company with better eLearning opportunities Get in on current skills, then move around and into eLearning
Once you get the job keep doing all these things â networking, learningâŚHelps you grow your skills quickly since you have a place to apply them ---application = retention. What do you think will change about your approach to these things once you are IN an eLearning role? Who you network with â others in THIS career in addition to those in your past career How you get involved â start presenting, contributing to blogs and forums, writing articles, etc⌠Youâll find favorite blogs and focus on those Your research will be more targeted The conferences you attend might change â or at least the sessions you are interested in.ASK FOR HELPNo one is expected to be an expert in everything because there is too much to know and it changes all the time. So itâs ok that you are âin eLearningâ without knowing about eLearning.The minute you stop exploring and asking questions you stop learningBe the bunny â stay energized, donât give up