2. Hello!
Susan Tenby
Director of Social
Community & Strategic
Partnerships, Caravan
Studios
T: @suzboop
2
Molly Bacon
Social Media Manager &
Creative Lead, Care2
T: @mollymbacon
6. “
Marketing used to be about creating
quippy taglines and memes, but it’s
grown to be more about the stories
you tell about your brand or
organization and the community you
build.
6
7. What Do You
Create Content
About?
○ Your organization?
○ Your cause?
○ Your donors?
○ Your employees?
○ Your volunteers?
○ Your needs?
○ Your victories?
7
10. CURATION:
Finding content
that is not yours
10Netvibes
Hootsuite
Scoop.it
Listening Dashboards
Home Feed on Twitter
Pages Feed on
Facebook
Join:
Newsletters
Slack Communities
Facebook Groups
13. 13
Engagement
○ Critical to respond to user-posts within 24 hours
○ Remember to reply as your org, not as you
○ Toggle to you to like your posts as you, not your
org
○ Go to your business page, check notifications
○ If someone liked your post, invite them to like the
page
17. Broadcast
Messages
17
● If you want to broadcast, consider using a
text messaging platform, like Hustle
● Post varying messages with same call to
action, across channels
● Post same message, different language
every day
21. Don’t Assume
You Know Their
Account Handle
21
● If you have
trouble tagging,
like the page first,
then tag
● Google the site,
then find the
social media name,
don’t try to guess
it.
26. 26
Keep Your
Visual Brand
Consistent
○ Fonts
○ Colors
○ Photo Filters
○ Image Style
○ Logo
○ Personality of
projects
Great branding guide
example via global giving.
29. 29
Choose
Strong Photos
○ Don’t tell if you can show
○ Use faces
○ Showcase a story
○ Use stock footage if you don’t have
your own photos
◦ https://creativecommons.org/
◦ https://www.shutterstock.com/
◦ http://www.thinkstockphotos.com
/
41. Keep it short
Keep videos under 1-2
minutes. Test out
different short length
videos including gifs and
under 30 seconds videos.
Facebook live: 18-20
mins
Design for mobile &
sound off
85% of Facebook videos
are watched without
sound. Always use
captions or text.
Design square and
vertical videos for
mobile.
Tell a story
Start by making a
storyboard or script
before choosing your
footage.
Video Tips
Keep the design
consistent
Keep your font, logo and
colors consistent.
Use stock
footage/images
You don’t have to always
shoot your own footage.
Use stock footage and
images in videos.
Include a call to action
Do you want people to
share the video? Like the
video? Sign a petition?
Donate?
41
47. Video
Resources
Video Editing:
○ Free:
◦ Adobe Spark (desktop & mobile)
◦ Videoshop (mobile)
◦ Crello - animated text (desktop)
◦ Legend - animated text (mobile)
○ Animoto
○ Adobe Premiere/After Effects
○ Final Cut Pro
○ Imovie (app and mobile)
47
48. Video
Resources
Stock footage:
◦ Videoblocks
◦ Youtube Creative Commons
◦ Vimeo Creative Commons
Audio:
◦ Artist List
◦ Audioblocks
◦ Freemusicarchive.org
◦ freesound.org
Facebook live platform:
○ Ecamm
More storytelling resources:
○ TechSoup Storymakers
48
49. Takeaways about Community
Building:
1. Always provide
attribution when you are
referencing others’
content
2. Find your influencers and
get to know them
3. Share your message
widely and make it easy
for others to share
49
Takeaways about visual
storytelling:
1. Don’t tell if you can
show
2. Maintain a consistent
visual brand
3. Make it easy for your
audience to grasp your
message
50. Thanks!
Any questions?
You can find us at:
Susan: @suzboop | susan@caravanstudios.org
Molly: @mollymbacon | mollyb@care2team.com
50
See the presentation:
bit.ly/FBBoostYourCause
Tip: tagging people in photos on Instagram or Twitter.
Other Examples:
http://bit.ly/PGAHsharingDoc
http://bit.ly/sharerangecampaign
Social video generates 1200% more shares than text and image content combined.
Video ads have an average clickthrough rate of 1.84%, the highest of all digital ad formats.