Crowdfunding is booming. So does the consumer, donor and investor need protection from failing projects. And do they want to be?

1. How do we protect the consumer?
..and is this what the consumer wants?
Crowdfunding Roundtable
21st of August 2012
Suzanne Wisse-Huiskes

2. Crowd funding image at stake?

3. What are we talking about?
1. Pifworld: bundle forces for a better world
2. From crowd funding to sourcing
3. Segmentation of the crowd funding market
4. What does the crowd funding market offer?
5. Positioning of crowd funding platforms
6. Our consumer experience
7. So can we protect the consumer?

4. 1. Pifworld: bundle forces for a better world
How?
Pifworld connects people to non-profit
A. We give individuals the tools to
change the world their way
B. We help charities with online &
corporate fundraising
C. We help companies with employee
engagement and CSR

5. 2. From crowd funding to sourcing
Funding
Supporter Fundraiser
Blogger Reporter Expert Team Captain Sourcing

6. 3. Segmentation of the crowd funding market
Different segments in the total market, depending on activity
1. Private equity
2. Arts & Culture
3. Journalism
4. Publishers
5. Charity

7. 4. What does the crowd funding market offer?
A. Projects – pre selected or not
Due diligence organisation, project, rating, budget
transparancy, follow up
B. Available project info
Business plan, budget, video, blogs, comments en FAQ

8. 5. Positioning of crowd funding platforms
Strict Project Selection Open
Ownership

9. 6. Our consumer experience
Consumer seeks trusted projects and chooses between:
1. local, personal, low info
2. far away, transparency, a lot of info
But for all cases, the personal connection is most
important

10. 7. So can we protect the consumer?
.. and is this what the consumer wants?
No we can not, but what we can do is:
1. Offer transparancy
2. Offer information
3. Offer personal relationship
And let the consumer seek the balance between the three
Pifworld says: ''what to do - it differs per segment!'

11. Up for discussion