Suzanne Hirsh resume; Marketing, copywriting and event planning.

1. Suzanne Hirsh
234B 18th Ave. San Francisco, CA 94121 - 858.999.1940 - SuzanneHirsh@yahoo.com
PROFESSIONAL EXPERIENCE
FIRSTCARE ABSENCE MANAGEMENT November 2010 – May 2012
Marketing Director, Social Media and Branding London, UK
• Directed a complete re-branding of FirstCare’s services including visual identity, voice and web presence.
• Created and launched marketing campaigns across multiple platforms including social media, email
campaigns and events to boost engagement and build an online community.
• Worked closely with the CEO to develop a GTM strategy that covered projected targets for all in-bound
and out-bound marketing campaigns which saved the company $50,000+.
• Developed collateral across all FirstCare departments including: Sales collateral, PR and marketing content,
customer messaging and all website content.
• Managed internal and external partners including PR, Parliamentary Consultants, Telemarketing, Design
and more.
FOCUS PR June – September 2009
Publicity Intern London, UK
• Performed client promotion, including event planning, social networking outreach, press release placement
and distribution for such companies as Avent-Phillips, Cadbury, Godiva, Harveys, Makers Mark and Ugg.
• Edited press releases and client collateral as well as being part of a team that developed product imaging
for magazines and press.
HODDER & STOUGHTON PUBLISHING March 2009
Publicity Department Intern London, UK
• Arranged nationwide book promotions, assisted with social media campaigns and reviewed publishing
proposals for the editorial department for consistent messaging.
ADVECOR, INC. March – September 2008
Marketing Assistant San Diego, CA
• Used direct mail campaigns and wrote targeted content to support all clients with brand development and
market awareness.
Bodlab Executive Assistant
• Assisted the founder of a new health supplement company with the requirements of a start-up. Role
included brand and product development, website design and content, sales, event planning, audience
definition, online lead development, SEO, and outbound marketing involving Google AdWords.
EDUCATION
CITY UNIVERSITY OF LONDON London, UK January 2010
Masters of Arts, Media and Communications with Merit
WHEATON COLLEGE Norton, MA May 2005
Bachelor of Arts, Music major with a minor in Ethnomusicology
SKILLS
Google Analytics, Google AdWords, WordPress, SalesForce, ZoomInfo, Gorkana, copywriting, Microsoft
Office Suite, Sage, Facebook, Twitter, LinkedIn, Tumblr and other social media platforms, conversational
Spanish