Despite many years of predictions that email marketing would be replaced or fade away,it remains one of the most effective ways of reaching prospective and existing customers. Read the full blog here: http://suyati.com/10-ecommerce-email-marketing-tips-to-drive-product-sales/ Reach us at: services@suyati.com

2. Social media is playing a big role in today’s
ecommerce industry

3. But Email marketing too hasn’t lost its touch
in prospect and client engagement

4. Recent Statistics
i.e.,40timesmorecustomersthanFacebookandTwittercombined
3 x
Emails prompt purchases Social media

5. AccordingtoastudybyCustorain2013,withinaperiodof4yearscustomer
acquisitionviaemailquadrupled
More Statistics Cost-
per-click
(10%)Organic
Search
(16%)
Email
Marketing
~ (7%)

6. 10 Tips To Drive Product Sales In
Ecommerce Email Marketing

7. Incentivize buyers to review your product
1
 Argos found that products with reviews had a 10% higher conversion
rate compared to the products without reviews
 Incentivizing via email can be best done using an automated
personalized email that schedules the mail within a few days after the
product is received.

8. A/B Testing for click-through rates
2
 A/B testing in email marketing is testing two or more versions of the
same email to determine the one with highest conversion rate or
engagement
 In ecommerce, experimenting with different upsells and cross-sells in
the transactional emails provide scope for A/B testing

9. Set-up Cart Abandonment Emails
3
 Setting up cart and checkout abandonment is greatly helpful in
conversion rate optimization
 Ecommerce sites can make use of automation software that lets them
know how many people abandoned their cart

10. Reward the most loyal customers
4
 Applying the 80/20 principle, a large proportion of revenue is usually
attained through a small number of faithful customers
 Rewarding them with gift cards and similar incentives can pay off

11. Reactivate your dormant customers
5
 Segmenting your customers by loyalty and targeting each group with a
campaign that suits their level of activeness can enhance the active
customer base as well as the revenue of the company

12. Create and Maintain a Newsletter Calendar
6
 Maintaining a newsletter calendar can help you to know in advance
about the upcoming events and special occasions so that you have
time to work on campaigns and stay ahead in market competition

13. Free Store Credit Surprises
7
 Offering free store credit that lasts only about 24 hours or so to the
customers can create a loss aversion scenario that will act as a
powerful motivator forcing them to make purchases

14. Experiment on Your Transactional Email
8
 Use transactional email as an opportunity to engage customers
through techniques like upselling

15. Targeting Birthdays and Anniversaries
9
 You can target your customers at a personal level by setting up
milestone campaigns for birthdays and anniversaries that are
important to them

16. Taking Email Marketing Beyond the Inbox
10
 Email marketing offers numerous possibilities and combining email
marketing campaigns with social marketing can be a good start

17. That’s not all, feel free to share this information

18. For any queries on Email marketing

19. Suyati provides marketing technology and integration services for
companies that wish to combine the best of breed solutions and create a
unified approach to customer acquisition. This unified digital marketing
approach requires system integration between various CMS and CRM
platforms, and a slew of eCommerce, Marketing Automation, Social Media
Listening, email and social marketing, and customer service systems. Our
specialized knowledge in Salesforce, open source and .Net based systems
enables us to build effective custom integrated solutions for our clients.