The document summarizes the development of the PALINA electric vehicle charging station by Repower from 2011-2013. It describes the start of the project to develop an EV charging station, research into technical and market requirements, choosing design partners, prototyping and pre-series production, and the market launch of PALINA 1.0 in May 2013. It also mentions the need for support services and improvements to PALINA for future electric mobility markets.
2. End 2011
• The Company starts new business development
on electric mobility.
• The Company states the necessity to develope
and make an e.v. charging station with strong
identity and b2b functions
• The Company thinks about e-mobility as a
field for added value services
3. 1st
half 2012
• Committment to Architect for the design of e.v.
charging station.
• Start the research of technical and market
requirements.
• Start the research of the technical partner for the
manufacturing of the e.v. charging station.
5. 2nd
half 2012
• Design and technical specifications of the e.v.
charging station are defined.
• ABB is chosen as the technical partner capable
to industrialize and produce the e.v. charging
station.
• The Company Communication department is
involved in the project for all the marketing
aspects.
6. 1st
half 2013
• Prototypes are released and testes.
• Start production of pre-series.
• Market launch of PALINA: the new e.v. charging
station is presented to Repower Sales Network
(May 2013).
7. PALINA 1.0
Multi standard plugs
Distinctive design Display for media
content/advertisement
Customizable front
Illuminated front
for marking the
charging spot
8. Support services
New services for the distribution of PALINA are
needed:
• A logistic partner is chosen for the management
of outsourced warehouse and shipping.
• Development of an after-sales service for the
products that covers the entire Country.
9. Product Improvement
• PALINA charging station requires feature
improvements in order to face the future electric
mobility market.
• Remote communication system and fast charge
are the main features in the next generation
product: PALINA 2.0.
