Let’s face is, business owners walk a perilous line. They feel the need to be the person their clients want them to be, but they also want to be themselves. If you’re a business owner, it’s important to remember to stay true to you. (Read more)

1. sut t oncreat ivest udios.com http://suttoncreativestudios.com/stay-true-to-you/
Kimberly Sutton May 1, 2014
Stay True to You
Let’s f ace is, business owners walk a perilous line. They f eel the need to be the person their clients want them
to be, but they also want to be themselves. If you’re a business owner, it’s important to remember to stay
true to you.
Recently I posted to our company’s Facebook page a post I was af raid would make us lose f ans. In the end I
decided, “so what?!” The post expressed who we, as business owners, are, and the foundation our
business rests on.
What was the post? A picture of my Bible.
Accompanied by the text, “Operations manual f or our business. #Bible” I was certain
I would have hate messages f rom non-religious f ans within the hour. You know what
we got?
Nothing.
Not a word.
We didn’t lose any f ans, however we didn’t see any likes on that post either. In the
end, I f ollowed the rule of “stay trued to you” and there were no negative
repercussions.
A word to the wise, however. When you stay true to you, you MUST use
discretion. Your f ans may be VERY dif f erent f rom mine. Your audience’s
demographic could be on the complete other side of the spectrum. I won’t post about politics on our platf orms
unless the topic directly af f ects business owners. And my humor will always stay clean so as to not of f end.
Even outside of our social media platf orms we f ollow the rule of “stay true to you.” We start with our
employees and contractors. Just because we’re the boss doesn’t mean we need to act like (insert your f avorite
negative noun here). We treat others as we would want to be treated. If we have an issue with an employee we
will say so in a kind manner, and we ask f or and expect the same in return.
And as is said in the Bible:
We will not steal and we will not lie about ourselves or others. You get what you pay for (and more!) at
Sutton Creative Studios, and we will be truthful every step of the way!
How do YOU stay true to you in your business? We would love to hear your answers!
*****
Kim Sutton is a f ounding partner of Sutton Creative Studios, an agency specializing
in social media management, graphic design and virtual assistance. She is a
graduate of The School of the Art Institute of Chicago where she earned her
Bachelor’s Degree in Interior Architecture. In her f ree-time, Kim cherishes the time
she gets to spend with her husband, Dave (her business partner), and three children.
She also enjoys reading, knitting and writing. You are invited to f ollow Sutton

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