Stimulating the energy renovation market remains one of the biggest challenges. BetterHome (BeH) sets out to illustrate how the BeH innovative business model can drive deep renovations across Europe, proving that a more service-oriented supply-side coupled with a deeper awareness of demand-side can change the landscape and essentially the renovation market. As an industry-driven one-stop-shop service, BetterHome has been successful in boosting

1. BOOSTING
RENOVATION
A look behind the
BetterHome
initiative

2. Agenda
Welcome & introduction
What makes BetterHome a success story
Q&A

3. Energy consumption
67%
13%
11%
6%
2%
1%
Breakdown of household energy consumption by end use in the EU
Space Heating
Water Heating
Electrical Appliances
Cooking
Lighting
Cooling

4. Energy consumption
67%
13%
11%
6%
2%
1%
Breakdown of household energy consumption by end use in the EU
Space Heating
Water Heating
Electrical Appliances
Cooking
Lighting
Cooling
0
50
100
150
200
250
Luxemb.
Latvia
Finland
Belgium
France
Estonia
Poland
Romania
Austria
CzechR.
Germany
UK
Hungary
Denmark
Sweden
Slovenia
Italy
Ireland
Greece
Portugal
Lithuania
Slovakia
Netherl.
Bulgaria
Spain
Cyprus
Malta
kWh/m2.a
Average space Heating and Cooling consumption
Heating Hot Water Cooling

5. Energy consumption
67%
13%
11%
6%
2%
1%
Breakdown of household energy consumption by end use in the EU
Space Heating
Water Heating
Electrical Appliances
Cooking
Lighting
Cooling
0
50
100
150
200
250
Luxemb.
Latvia
Finland
Belgium
France
Estonia
Poland
Romania
Austria
CzechR.
Germany
UK
Hungary
Denmark
Sweden
Slovenia
Italy
Ireland
Greece
Portugal
Lithuania
Slovakia
Netherl.
Bulgaria
Spain
Cyprus
Malta
kWh/m2.a
Average space Heating and Cooling consumption
Heating Hot Water Cooling

6. Distribution of the building stock in the EU per EPC class
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Share of dwellings with label A Share of dwellings with label B
Share of dwellings with label C Share of dwellings with label D
Share of dwellings with label >D

7. 0% 20% 40% 60% 80% 100%
A B C D E - …
Distribution of the building stock in the EU per EPC class

8. Age of the EU building stock & corresponding U-value for building envelopes
2.07
1.95
1.74
1.44
1.20
0.89
0.49
U-Value-W/(m2K)

9. Age of the EU building stock & corresponding U-value for building envelopes
2.07
1.95
1.74
1.44
1.20
0.89
0.49
U-Value-W/(m2K)

10. Age of the EU building stock & corresponding U-value for building envelopes
>1945 1945-1969 1970-1979 1980-1989 1990-1999
2000-2010
>2010
75%
21% 24% 17% 13% 10% 12%
3%
2.07
1.95
1.74
1.44
1.20
0.89
0.49
U-Value-W/(m2K)

11. Achieving the full market potential of renovation calls for a paradigm shift

12. Achieving the full market potential of renovation calls for a paradigm shift
A renovation process is often a
hassle
Siloed offers
Limited home-owner interaction
Multiple payments
Fragmented process
…

13. Achieving the full market potential of renovation calls for a paradigm shift
A renovation process is often a
hassle
Siloed offers
Limited home-owner interaction
Multiple payments
Fragmented process
…
Supply-
side: more
service-
oriented
Demand-
side:
deeper
awareness

14. Innovating the renovation journey
Focus on the home-owner
Transparency & Reliability
Toolbox for the installer
Rewarding investment
Quality checks
Digitalisation
HOME-OWNER-
DRIVEN
RENOVATION
MODEL

15. What is the innovation behind BetterHome? How does it work in
detail? What are the key success ingredients?

16. Our vision 16

17. Our foundation 17
300 years experience in producing solutions for
saving energy and improving comfort in
buildings.
A partnership between 4 founding companies:
Makes it easy for householders to renovate their houses
Offer substantial solutions.
Delivers quality in products and workmanship.
Ensure overview of funding

18. Why does a multi billion EUR refurbishment market not run by itself? 18
Home Owner
Subsidiaries
Different
Installers
Housing Counselor
DIY Financing

19. Why does a multi billion EUR refurbishment market not run by itself? 19
Home Owner
Subsidiaries
Different
Installers
Housing Counselor
DIY Financing

20. The solution 20

21. How?
3 clicks on the BetterHome web platform
Your energy consumption (check energy waste)
Your improvement ideas
Ask for an installer
21
Book mapping of
your home
Decision support &
Customized Proposal
Home owner
How do I get a
better home?
1. Energi check
2. Needs
3. Ask for installer
Installation
Energy saving &
Comfortable home
Happy Home
owner ready for
more
Mastering touchpoints & Customized solutions

22. Automatic result from the website BetterHome.today 22

23. The BetterHome offerings 23

24. The BetterHome Process 24

25. The on-site visit 25

26. Strong digital toolbox 26

27. Dashboard DK one-family houses, turnover mEUR 22 in 2017, avg. tEUR 66 27
DASHBOARD Privatboliger Q4 2017 2016 2017 YTD Last 12 mth.
Number of installer companies 75 114
Year 2016 2017 YTD
Unique users 28.072 28.010 27.368
Unikke besøgende > Leads 4,02% 4,11% 3,93%
Leads 1.309 1.150 1.075
Leads > Meetings 46,04% 40,52% 49,21%
Meetings with home owners 605 466 529
Meeting > Proposal 57,69% 72,75% 59,17%
Proposals 349 339 313
Proposal >Order 59,03% 98,53% 100,00%
Orders 206 334 313
Leadtime 89 95 97
Unique visitors >Orders 0,63% 1,19% 1,14%
Leads >Orders 15,68% 29,04% 29,12%

28. Recommandations I 28

29. Recommandations II 29

30. Q & A
Thanks
30