This webinar will provide a preview of the upcoming SB14 Roundtable, which will examine the major progress made in the past two years in forestry and its relationship to climate and human rights. We will explore the supply chain challenges likely to face companies in the coming years as progress is expanded and accelerated on all commodities that impact forestation: palm oil, coffee, soya, beef, pulp and paper.

2. SB14 Conference Preview
Zero Deforestation: The “New Norm”
— Implications for Major Brands
Erik Wohlgemuth
COO
Future 500
ewohlgemuth@future500.org
M: 503-941-6686
Based in Portland, OR

3. Topics for our discussion today
• Background on Future 500?
• Trends driving zero deforestation movement
• Preview: Roundtable on June 2nd, 1:30 - 4:45
• Preview: Main stage breakout on June 3rd, 2 - 3pm
• Some links on recent events

4. We did not have money. We did not have
political access. But we had people power.
- Randy Hayes, founder of Rainforest Action Network (RAN)
Commenting on the RAN-Mitsubishi Campaign at 2011 CommitForum

5. Non-profit aligning the world’s top companies
& leading sustainability advocates

6. Our Mission: Through genuine stakeholder
engagement, Future 500 aligns the power of the private
sector with the purpose of its most critical stakeholders.
6

7. Four core programs encompassing breadth of
issues relevant to Corps & NGOs, the RT. & LT.

8. Brooklyn
Wall Street
River Guide
Prophet
Grad School
NGO & Corp jobs
Future 500
Family

9. Historical context behind Zero Deforestation
Movement
 Waxman Markey bill fails
 Prompts strategic shift from mainstream policy advocacy to
corporate campaigning (regulate by retail)
 Influence key sectors: Deforestation accounts for 10-15% of
global climate change
 Four key commodities: Palm oil and Timber/Paper (SE
Asia), Soybeans (Amazon), Cattle & Pasture (S. America)
 Secondary: Coffee, tea, sugar, biofuels

10. Dominoes in Zero Deforestation Movement
View Greenpeace campaign video at:
http://www.youtube.com/watch?v=v7SZyidY7mQ

11. 11
Dominoes in Zero Deforestation Movement
View RAN campaign video at:
https://www.youtube.com/watch?v=G32YehcdUAw

12. Dominoes: APP & Wilmar Agreements
Groundbreaking commitments
setting new industry standards:
1. No Deforestation: end to
cutting rainforest for
agricultural production
2. No Peat: protects High
Carbon Stock (HCS)
landscape, including peat
and High Conservation
Value (HCV) forests
3. No Exploitation: protects
rights of workers and
communities, includes FPIC

13. Dominoes establishing Zero-Deforestation
as the “new norm”
May 2010
February 2011
February 2013
December 2013
March 2014
March 2014
April 2014
April 2014
April 2014
May 2014

14. Conservation & Restoration
• 4/14: APP commits to
multi-stakeholder,
multi-sector process
to conserve/restore
2.4m acres of
Indonesian rainforest
• Cautiously welcomed
by WWF, RAN, GP and
others

15. Transparency a key driver: eyes on everything

16. Transforming transparency into supply chain
of custody

17. Transforming transparency into supply chain
of custody

18. Roundtable Workshop: June 2, 1:30-4:45 pm
Glenn Hurowitz
Managing Director
Climate Advisers
Kevin Petrie
VP, Chief Procurement Officer
Néstle North America
Aida Greenbury
Managing Director, Sustainability
and Stakeholder Engagement
Asia Pulp & Paper
Robin Barr
Director
The Forest Trust
Chris Elliot
Executive Director
Climate and Land Use Alliance (CLUA)
Rolf Skar
Forests Campaign Director
Greenpeace
Mark Buckley
VP of Environmental Affairs
Staples
Pulp & Paper
Palm Oil
Rolf Skar
Forests Campaign Director
Greenpeace
Commodities & Policy
Jonathan Atwood
VP, Sustainability & Corp. Comms.
Unilever
Sarah Severn
Sr. Dir. Systems Innovation, Sust. Business & Innovation
Nike
Glenn Hurowitz
Managing Director
Climate Advisers

19. Main stage breakout panel: June 3, 2-3 pm
Dean
Scarborough
CEO & Pres,
Avery
Dennison
Tensie
Whelan
President,
Rainforest
Alliance
Aida
Greenbury
Director
Sustainability,
Asia Pulp &
Paper
Rolf Skar
Forests
Campaigns
Director,
Greenpeace
Reimagining Partnership: The Evolution of Stakeholder
Relationships on the Path to Zero Deforestation

20. Some links on recent zero deforestation events
• Not just good on paper: how businesses and NGOs can protect
forests (Erik Wohlgemuth, The Guardian)
• Wilmar’s ‘no deforestation’ goal could revolutionise food
production (Scott Poynton – TFT, The Guardian)
• All Eyes on the Forests: The New Norm of Zero-Deforestation (Sara
Santiago – Future 500, Triple Pundit)
• APP commits to conserve, restore 1M ha of Indonesian forest; WWF
pledges support (Rhett Butler, Mongabay)

21. Thank you for your time & attention
Erik Wohlgemuth, COO
Future 500
Address: 230 California Street, Suite 301
San Francisco, CA 94111, USA
Email: mmcdonnell@future500.org
Tel: +1 (800) 655-2020
F500 is a founding member of
Transition500
http://www.future500.org/global-network/