18. BE SPONTANEOUS… … OR MAKE A RESERVATION EASY CAR-LOCATION TECHNOLOGY NEVER MORE THAN 5 MINUTES AWAY NO NEED TO RETURN TO A DESIGNATED SPOT KEEP AS LONG AS YOU WANT
19. ONE-TIME REGISTRATION FEE NO MINIMUMS NO MONTHLY PAYMENT PAY AS YOU GO GAS, INSURANCE, PARKING INCLUDED CHEAPER THAN OWNING
Car2go Partner Presentation Deck Welcome and Introductions: Thank you for being here today… How did you get here today? Thank you for sharing that. Now, let me ask a follow up question… Why didn’t you travel here another way? Thank you…everything you mentioned, those are real world, real legitimate obstacles. After this presentation I believe that you’ll be able to start thinking differently about how you and your community can get places. Because I know that car2go helps urban transport work better, more conveniently and more affordably. Today we’ll briefly cover 3 key areas: What carsharing is in general Why car2go is a better way to carshare and Why car2go is good for Portland
IMAGE: Full frame visual is a satellite shot of a large urban center, with headline. Notes: [Localized statistic to open presentation]. As of July 2009, Portland has an estimated population of a little over 580,000. By 2060, the seven-county Portland metro area could have 3.85 million people. That's about the size of Dallas-Fort Worth, Texas, now, and double the region's current population. This type of growth and the challenges it brings are not specific to Portland alone…
IMAGE: Copy with big, bold treatment. Notes: With this rapid urbanization, every person using their own car to anywhere they want is going to continue to work less and less. So, another way of looking at urban density through a personal transportation lens looks like this equation here… As more and more people make the move towards city centers, more people, [click] plus more density [click] equals less parking. Because urban mobility can be as much about parking as it is about actually getting somewhere. And since the average number of persons occupying a car (1.59) and has not changed much since 1995, we need solutions that address mobility and parking.(U.S. Department of Energy)
IMAGE: Multiple icons or images representing rising gas prices and other driving costs, etc. Notes: So, it’s not just increasingly difficult to get somewhere and park due to urban congestion, it is becoming more and more expensive. As car owners, you know that each of these expenses continues to rise. In general, the less you drive your car the less you have to pay for these increasing expenses. Carsharing, when it is available, becomes an enticing option to alleviate these costs, whether you simply use your own vehicle less or choose not to own a car at all. In fact, the youngest generation of drivers, those in their 20’s and 30’s, are beginning to see car ownership as a relative burden. These “Millennials” are consciously deciding to drive less – in part because the high cost of ownership makes it difficult, but also because they want to protect the environment (Zipcar Millenials Survey, 2010).
IMAGE: Infographic pie chart in the shape of a car tire, with the stats above as labels. Notes: Average drivers of their personal vehicles drive over 10,000 miles each year. Carsharers end up driving 31% less on average than non-carsharers. How? Carsharing encourages drivers to be more efficient with their urban travel. They use multiple modes of transit, do more point-to-point driving, and eliminating unnecessary trips are just some of the ways that (Frost and Sullivan) ---------------------------------- EXTRA: Cities are increasingly seen as a solution to the quest for environmental sustainability, with high density living promoting a more efficient distribution of resources (Trendwatching.com)
IMAGE: An image related to conspicuous consumption. Logos of the different examples (netflix, ebay, craigslist). Notes: Carsharing has momentum and fits with larger trends – not just urban growth and environmental consciousness, but consumer trends as well. While purchase and usage trends in the 20 th century tended to focus around the personal accumulation of goods (Conspicuous Consumption) – we bought it, we kept, maybe we even flaunted it – but a lot of times we owned things that we actually used infrequently, that sat there most of the time (not unlike most of our personally owned cars are right now). carsharing fits with the 21 st century trend of collaborative consumption – the sharing of space, stuff, skills and time. Much of the growth of Collaborative Consumption has been made possible due to technological innovation. The internet has given rise to the ability for people to pay for what they need when they need it, keep it as long as they like, and pass it along to someone else. If Ben Franklin’s concept of the public, subscription library was the analog version of collaborative consumption, services like Netflix, Craigslist, HomeAway – and carsharing - are variations on the theme made possible by a digital culture. ------------------------------ EXTRA: Collaborative consumption — technology-enabled sharing and renting of goods is an important social movement. Like book, movie, and bike sharing or community gardens, collaborative consumption reduces consumption and waste and encourages reuse.
IMAGE: Bar graph using car icons lined up in rows, illustrating huge difference between 1m and 10m. Notes: But let’s be clear, carsharing as a key element of the broader collaborative consumption movement is a growing trend, not a passing fad. While the concept is still in its infancy, carsharing is a movement that is only gaining momentum. In 2009, there were approximately a million carsharers worldwide. In only 7 years, it is predicted that there will be almost 10 million carsharers. More importantly, of those 10 million, an estimated 4.1 million will be located in North America alone. This isn’t just something they’ll be doing over in Europe. -------------------------------------------- EXTRA: In fact, the carshare industry will likely surge to $7 billion in Europe and North America by 2016. (Frost & Sullivan)
IMAGE: Full frame visual of car2go branded vehicle, with headline. Notes: So, that’s carsharing landscape in a nutshell – and despite having some similarities with other carsharing programs, Car2Go is a better way to carshare. We like to call it “Carsharing 2.0,” the car2go model allows for unprecedented flexibility and mobility over traditional carsharing programs.
At the heart of the better model is what we refer to as the free floating concept. It’s what makes car2go different, and also what allows people to move more efficiently than ever before.
At the heart of the better model is what we refer to as the free floating concept. It’s what makes car2go different, and also what allows people to move more efficiently than ever before.
[Summary/Reminder Tag Cloud: Discuss relevant points specific to city or presentation. Use as an opportunity to remind participants of convenience advantage that car2go offers]
[Summary/Reminder Tag Cloud 2: Again, discuss relevant points specific to city or presentation. Use as an opportunity to remind participants of financial advantage/affordability that car2go offers]
