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Member Meeting | 31015 | Avery Dennison

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Member Meeting | 31015 | Avery Dennison

  1. 1. MORE INNOVATIVE | MORE SUSTAINABLE CONSCIOUS BRANDING Thomas Aagaard Helen Sahi Garry Parkes 11th December 2014 | H&M | HQ
  2. 2. + + Intelligent Creative Sustainable Innovative technology, products, processes and systems that accelerate performance intelligently throughout global supply chain Unique and differentiated ideas, products and thinking that elevate brands’ consumer appeal and value Responsible and ingenious solutions that deliver sustainable positive economic, social and environmental impact Avery Dennison RBIS – Who we are …
  3. 3. Sustainable Branding H&M The Completely Conscious Brand Jacron FSC certified Jacron MIGRATION 100% Recycled Polyester 100% Virgin Polyester MIGRATION FSC Uncoated 100% PCW and FSC Uncoated MIGRATION 100% Virgin Polyester 100% Recycled Polyester MIGRATION 100% Virgin and Non FSC C1S 30% PCW and FSC C1S MIGRATION Cost Effective Sustainable Branding
  4. 4. Sustainable Branding | Avery Dennison Greenprint™ H&M The Completely Conscious Brand Eliminate the use of 9 barrels of oil9 *Based on 1.000.000 pcs 483 Save 483 trees every year Reduce your CO2 emissions by Reduce landfill solid waste by Less energy used in production Less water used in production 45% 19% 5 tonnes 1 tonne
  5. 5. How ?How ?
  6. 6. Trend and Material Insights Global Trend Insights Material Direction Design Innovation Collaborations
  7. 7. We partner with industry thought leaders, Sustainability pioneers, and those at the forefront of technological advancement Our global partnerships
  8. 8. Responsibly sourced materials VIRGIN MATERIAL Migration from Virgin Materials FSC / Logo RECYCLED / PCW RECYCLED / PCW Wood Free | Reprocessed Cotton Fibres FSC | Managed Forestry PCW | Post Consumer Waste Migration from Non-Renewable Resources VIRGIN MATERIAL RECYCLED / PCW RECYCLED / PCW Recycled Plastics to Fabric Labels Recycled Plastics to Yarns RECYCLED / PCW Renewable Content | Plant Derived Plastics | Material SelectionRE-THINK
  9. 9. 0.5% WasteVS. Per sheet56 Per sheet70 13% Waste 3.5% WasteVS. Per sheet36 Per sheet40 10% Waste Small original Small revised 35 x 76 mm 33 x 73 mm Large original Large revised 45 x 100 mm 43 x 100 mm | Design OptimisationRE-THINK
  10. 10. | Design Optimisation | Savings Design Optimisation looks at the maximum printable area of the sheet Calculates the number on the sheet and waste percentage - and allows us to recalculate the optimal shape / size to increase the yield on the sheet and minimise the waste Combining the redesigned Conscious Graphic Tags (based on 1,000,000 units) saves the equivalent of 30% of a soccer fields worth of trees Imagine the total reduced environmental impact we could generate through appropriate material choice and re-engineering throughout your entire labels, trims and packaging program RE-THINK
  11. 11. Avery Dennison Greenprint™ Instead of listing out the amount of calories and vitamins, Greenprint illustrates the amount of natural resources used to make the product, and the volume of GHG and waste generated from the process of making those materials. Greenprint covers a diversity of materials within our portfolio Materials: 100% Virgin Coated paper, double-sided (C2S), 100% Virgin Polypropylene (PP) - Hook Materials: Coated paper, one sided (C1S), recycled content 30%, Summary Chart Difference Impact (3) (59) (177,541) (82,439 (7) (2.23) Eliminated 62% Less 54% Less 53% Less %4% Less 51% Less Summary Based on 1,000,000 Units
  12. 12. Greenprint™ | Like for Like (Shape / Dimensions) with Alternative Material Selection Difference Impact (0) (42) (77,326) (21,328) (1) (0) - eliminated 51% Less 35% Less 25% Less - Difference Impact (0) (7) (8,192) (2,194) (0) (0) - 50% Less 14% Less 9% Less - - Difference Impact (3) (0) (4,680) (7,613) (1) (0) eliminated - 71% Less 13% Less 20% Less - (Based on 1.000.000 pcs) Uncoated FSC - 100% PCW Uncoated FSC 100% Virgin Polyester - 100% Recycled Polyester 100% Virgin Polyester - 100% Recycled Polyester
  13. 13. Greenprint™ | Alternative Material Selection + Reengineering Difference Impact (0) (42) (77,326) (21,328) (1) (0) - eliminated 51% Less 35% Less 25% Less - (Based on 1.000.000 pcs) Uncoated FSC - 100% PCW Uncoated FSC Difference Impact (0) (42) (82,181) (23,860) (1) (0) - eliminated 54% Less 39% Less 25% Less - Uncoated FSC - 100% PCW Uncoated FSC 45 x 100 mm 43 x 100 mm
  14. 14. Greenprint – Based on 1.8 Billion pieces per annum Eliminate the use of 5,026 barrels of oil 5,026 7,655 Save 7655 trees every year Reduce your CO2 emissions by Landfill solid waste is effected by Less energy used in production 22% 1,555 tonnes +1.8 tonnes Less water used in production 34% +
  15. 15. Greenprint – Based on 1.8 Billion pieces per annum Eliminating this many Barrels of oil The typical amount of Trees to cover this many football pitches + 20 5,026 The typical Annual amount of drinking water of this many people 24,781 Enough to power this many houses per year Enough to take this many cars off the road a year 407 182 Enough waste of this many households +9
  16. 16. Why ?
  17. 17. Insights Consumer / Market Insights Material Insights Trend Insights Technology Insights
  18. 18. The Power of Labelling | Consumer Insights What did we want to know …
  19. 19. Summary of key findings! Consumers are more likely to purchase Consumers will Pay more APPAREL BRANDING is created equal NOT ALL MATTERS Sustainability +3% +1 % 7
  20. 20. It’s not just the material, it’s the way it’s made that is important Sustainability Matters And attitudes are shifting … Consumers care about products that improve the well-being of people’s lives Consumers across the globe are most interested in buying garments made in a socially responsible way 87% OF CHINESE CONSUMERS 72% OF EUROPEAN CONSUMERS 50% OF AMERICAN CONSUMERS
  21. 21. Sustainability Matters A new consumer is emerging … AVERAGE AGE OF ASPIRATIONALSYEARS OLD 39 ASPIRATIONALS • Aspirationals consume and sustain • 2 Billion consumers (36% globally) are looking for brands to provide solutions that both improve their lives and serve the larger society • 73% seek style and status • 88% positively influence responsible purchases by others • 78% believe they can change company behavior with purchasing power • 91% are willing to pay more for products produced in a socially and environmentally responsible way • Globally diverse China (46%), India (42%), USA (36%), UK (34%) MILLENNIALS GENERATION X BABY BOOMERS SENIORS 40% 37% 29%34% *2013 Aspirational Consumer Index, BBMG / SustainAbility / Globescan GENERATIONS OF ASPIRATIONALS
  22. 22. Sustainability Matters The importance of the shift … IT’S PROFITABLE • Brands that are meaningful outperform the stock market by 120% (Meaningful Brands Index) • 83% are more likely to buy products from brands that ‘go green’ (Curve Report 2013) CONSUMERS EXPECT IT • 88% of consumers expect brands to take measures to be environmentally friendly (Curve Report 2013) • Believe they ‘can change how a company behaves based on my purchase decisions* (78%), compared with 66% of all consumers (2013 Aspirational Consumer Index
  23. 23. Supply chain …
  24. 24. Supply Chain Leadership Global Supply Chain Lean Manufacturing Chemical Compliance Sustainable Communities
  25. 25. Total Transparency Opening the doors …
  26. 26. SAC SCORE How we fair … China Nansha Overall SITE Score EMS ENERGY & GHG WATER USE WASTE WATER EFFLUENT AIR EMISSIONS WASTE MANAGEMENT CHEMICAL China Panyu China Suzhou Vietnam Indonesia Banglades h India Bangalore Sri Lanka Italy Turkey 85 90 78 81 75 69 70 73 72 86 77 80 90 90 100 80 90 90 90 90 85 75 90 75 75 75 90 75 85 90 80 80 70 80 30 80 80 40 100 70 100 70 60 70 70 25 100 100 50 30 70 70 100 30 70 100 30 70 60 60 100 100 100 100 70 100 60 100 100 100 65 65 65 65 65 40 45 40 95 95 GREAT GOOD MARGINAL CRITICAL
  27. 27. Collaborative Sustainability
  28. 28. Forging a path forward Sustainable development means designing our products, processes and services with environmental and societal concerns in mind “Smart companies now treat sustainability as innovation’s new frontier” Source: “Why Sustainability Is Now the Key Driver of Innovation” Harvard Business Review PLANET PROFITPEOPLE SUSTAINABILITY Social Performance Economic Performance Environmental Performance
  29. 29. Sustainable Products Sustainable Processes Sustainable Purpose Products are manufactured in carbon neutral facilities. Zero waste to landfill. Sustainable and responsible supply chain. An Employer of Choice Materials and energy are responsibly sourced. Market leadership in sustainable solutions. Our path forward Alignment with H&M 1. Provide fashion for conscious customers 2. Choose and reward responsible partners 3. Be ethical 4. Be climate smart 5. Reduce, reuse, recycle 6. Use natural resources responsibly 7. Strengthen communities Conscious Commitments
  30. 30. Today | Tomorrow | The Future
  31. 31. RECYCLED / PCW Next steps | Roadmap with H&M Migration to Recycled Polyester | Woven Labels RECYCLED / PCW 100% Virgin Polyester 100% Recycled Polyester MIGRATION Program to be started in Bangladesh and then be globalised RECYCLED / PCW Global Recycled Yarn Guide Diverse portfolio Also the possibility to reduce material consumption and weight through reengineering RE-THINK
  32. 32. SMALLER DESIGNS REDUCED CONSTRUCTION MATERIALS EFFICIENT MANUFACTURE • Less Aluminum & Material • Maintains high RF performance • Lower SKU Complexity • Global Inlay SmartFace® Technology • Reduction of PET material • Thinner RFID-enabled Media • Lower Environmental Impact • FSC Certified Paper • Lower SKU Complexity • Vertical Production for LCA Impact • Multiple Trim Options = Lower NCG • Responsibly Sourced Paper/Media RFID | Inlay and Media Sustainability Enhancements
  33. 33. Next steps | Roadmap with H&M 2015 | Q1 2015 | Q2 2015 | Q3 2015 | Q4 2016 Blue Sign Organic Cotton Alternative Manufacturing Plant Derived Logistics Packaging Sustainable Patches Recycled Polyester Yarns Responsibly Sourced Materials Sustainable RFID Technology APEO Free PSM / ZDHC Alternative Manufacturing Alternative Manufacturing Blue Sign GPG v3 70% RSM Papers IPPS GPG v3 70% RSM Papers Sustainable RFID Technology READY TO MARKET RESEARCH AND DEVELOPMENT Lightweight PSM IPPS 3D / Additive Printing 100% Recyclable PSM Sustainable Patches 3D / Additive Printing
  34. 34. 2014-16 2017-20 2021-25 BIOBASED POLYMERS GREEN PE FOOD AND AGRI WASTE 3D PRINT - BIO AND RECYCLED HACKING PAPER RECLAIMED WASTE RECYCLED YARNS ADVANCED MANUFACTURING GREENHOUSE GAS TO PLASTIC TECH INNOVATION NOVEL BIO INKS, DYES, PIGMENTS INKS, DYES, PIGMENTS REDUCED IMPACT ON THE ENVIRONMENT POWERING WITH NATURE 4D PRINTING TRANSFORMING AND ADAPTIVE SHAPE FOOD AND AGRI WASTE A Roadmap for the future NOVEL BIO INKS, DYES, PIGMENTS
  35. 35. THANK YOU

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