Measuring corporate social and environmental responsibility is difficult, time-consuming and often produces meaningless data that hard-nosed business leaders find underwhelming or hard to believe. However this is not necessarily so, according to Mission Measurement CEO, Jason Saul. Saul argues that the key to measurement is effective strategy. Based on his forthcoming book, Social Innovation, Inc., Saul will outline five types of social innovation that turn social change into powerful business strategy. Combined with experience-based best practices in impact measurement, these innovation strategies make measuring the business and social value of CSR program practical, timely and relevant to your company’s most pressing business objectives.

1. From Corporate
Responsibility to
Responsible Profit
Jason Saul
Mission Measurement

2. Responsibility
AND
Profit:
From Corporate Responsibility To
Responsible Profit
Jason Saul
CEO

3. WHERE WE ARE TODAY
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© 2010 Mission Measurement, LLC.

4. THE NEW FOCUS: IMPACT
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© 2010 Mission Measurement, LLC.

5. 3 FEATURES OF THE SOCIAL CAPITAL MARKET
1) It’s okay to expect an economic return
from doing good.
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© 2010 Mission Measurement, LLC.

6. 3 FEATURES OF THE SOCIAL CAPITAL MARKET
1) It’s okay to expect an economic return
from doing good.
2) Companies are expected to solve social
problems, not just mitigate the negative
impact they’re having on society.
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© 2010 Mission Measurement, LLC.

7. 3 FEATURES OF THE SOCIAL CAPITAL MARKET
1) It’s okay to expect an economic return
from doing good.
2) Companies are expected to solve social
problems, not just mitigate the negative
impact they’re having on society.
3) The reputational impact of green and csr is
moot.
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© 2010 Mission Measurement, LLC.

8. THE EXPECTATIONS GAP
56% 51%
of CEOs believe the of CSR professionals
CSR function creates don’t know if their
value for the business functions creates value
for the business
Uh oh.
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© 2010 Mission Measurement, LLC.

9. WHY MEASUREMENT FAILS
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© 2010 Mission Measurement, LLC.

10. BUSINESS VALUE REQUIRES BUSINESS STRATEGY
Social Capital
Market
CSR 3.0
“Social Innovation”
CSR 2.0
Strategic Philanthropy
CSR 1.0
Charity
Social Contract
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© 2010 Mission Measurement, LLC.

11. WHAT IS SOCIAL INNOVATION?
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© 2010 Mission Measurement, LLC.

12. 4 COMPONENTS TO SOCIAL INNOVATION
1) It is an Intentional Business Strategy
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© 2010 Mission Measurement, LLC.

13. 4 COMPONENTS TO SOCIAL INNOVATION
1) It is an Intentional Business Strategy
2) Using the Core Business itself
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© 2010 Mission Measurement, LLC.

14. 4 COMPONENTS TO SOCIAL INNOVATION
1) It is an Intentional Business Strategy
2) Using the Core Business itself
3) It is about Solving Social Problems, not
just working on them, or trying to make
them less bad
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© 2010 Mission Measurement, LLC.

15. 4 COMPONENTS TO SOCIAL INNOVATION
1) It is an Intentional Business Strategy
2) Using the Core Business itself
3) It is about Solving Social Problems, not
just working on them, or trying to make
them less bad
4) It has to Generate Profits
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© 2010 Mission Measurement, LLC.

16. GREEN IS JUST ONE SHADE OF THE RAINBOW
Backdoor Market
Entry
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© 2010 Mission Measurement, LLC.

17. GREEN IS JUST ONE SHADE OF THE RAINBOW
Backdoor Market
Entry
Pipelining Talent
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© 2010 Mission Measurement, LLC.

18. GREEN IS JUST ONE SHADE OF THE RAINBOW
Backdoor Market
Entry
Pipelining Talent
Sub-Market
Products
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© 2010 Mission Measurement, LLC.

19. GREEN IS JUST ONE SHADE OF THE RAINBOW
Backdoor Market Emotive
Entry Customer
Bonding
Pipelining Talent
Sub-Market
Products
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© 2010 Mission Measurement, LLC.

20. GREEN IS JUST ONE SHADE OF THE RAINBOW
Backdoor Market Emotive
Entry Customer
Bonding
Pipelining Talent Reverse
Lobbying
Sub-Market
Products
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© 2010 Mission Measurement, LLC.

21. GET STARTED
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© 2010 Mission Measurement, LLC.