Modern sustainable brands will share their values with both conscious and traditional consumers. Dorothy Mackenzie of Dragon Rouge, brings us examples of English businesses including Ginsters, the Co-Operative retail group, Innocent, Cadbury, Stella Artois, and Marks & Spencer. Brands that have put serious consideration toward environmental impact, communities served, local sourcing, launching unique ethical policies, improving animal welfare, and sometimes advocacy for worldly social issues. Brands that have brought ethical values into their identity in a modernized, humanistic way that is positioned as a strong aspect of product/service quality.

1. Connecting
Sustainable Brands
with Quality,
Modernity, and
Innovation
Dorothy Mackenzie
Dragon Rouge

2. Redefining your
Brand
for the Future

13. CHARITIES
ENVIRONMENT
WORK IN THE COMMUNITY
LOCAL SOURCING

16. Sales growth
New consumers

19. ASSISTING COMMUNITIES
LAUNCHING UNIQUE ETHICAL POLICIES
IMPROVING ANIMAL WELFARE
COMMUNITY PLAN

20. v

23. IMPACTS

24. IMPACTS
INSIGHTS

25. IMPACTS
INSIGHTS
INTEGRAL

30. QUALITY MODERNITY

31. QUALITY MODERNITY
SUSTAINABILITY

32. ‘MARKETERS WILL
HAVE A ROLE TO PLAY
IN HELPING SOCIETY
TO RELOCATE DREAMS’
DAVID PUTTNAM, FILM DIRECTOR