These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit http://www.sustainablebrands.com/digital_learning/brand_innovation/shifting-landscape-consumer-values-implications-your-brands-future
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
The Shifting Landscape of Consumer Values and Implications for your Brand's Future
2. A NEW YORK TIMES
BESTSELLER
The Athena Doctrine:
Leadership for a Sustainable World
CHIP WALKER
cwalker@bavconsulting.com
3. THE WORLD’S MOST EXTENSIVE STUDY OF
CONSUMERISM: BRAND ASSET VALUATOR®
WORLD’S LARGEST
DATABASE OF BRANDS
ACADEMIC REVIEWED
800,000 CUSTOMER
ATTITUDES,
PERCEPTIONS AND
VALUES
17 ANNUAL STUDIES
COMPRISING 78% GLOBAL 50,000 BRANDS275
GDP
STUDIES IN 51
COUNTRIES
QUARTERLY U.S.
PANEL OF 17,000
RESPONDENTS$ 130
MILLON
INVESTED WITH DATA
BACK TO 1993
Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
4. We are moving from mindless to
mindful consumption
Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
5. The spend shift throughout the world
Source: BrandAsset ® Valuator’ international values segmentation
— 4-C’s (Cross-Cultural-Consumer-Characterization)
Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
6. A growing trend toward ‘cooperative consumerism’
Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
7. People are ‘voting’ their values
through their consumerism
Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
8. New priorities in expectations for companies and brands
, 2011
Source: BrandAsset Valuator, 2011
, 2011
Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
9. There are fewer companies people trust today
THE ECONOMIC TORNADO HAS REDUCED
TRUST IN BRANDS
Source: USA BAV All Adults (Trustworthy brands defined as those with greater than 20% attribution)
Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
10. SPEND SHIFT No. 1
The Rise of Feminine Values
EMPATHY
10
RESILIENCY
RESPECT
Copyright 2012, John Gerzema | BAV Consulting | WPP PLC
12. ÖRN BáRðUR JóNSSON
CONSTITUTIONAL COMMITTEE
MEMBER
REYKJAVIK
12
Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
33. there are no longer consumers, only customers
33
Photo from Thomas Hawk
Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
34. companies today must deliver value and values
34
Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
35. with feminine values on the rise…
capitalism is about better, instead of more.
35
39
32
Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
Copyright John Gerzema/Young & Rubicam