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Using the Media to Assist in
Supporting Positive Outcomes
  for Victims of Abuse and
           Neglect
 at the Eleventh Annual National Citizen Review Panel Conference

                                      April 16, 2012



                                                      4006 Hamilton Street • Hyattsville, MD • 20781
     Susie Cambria, MSW
     Public Policy Consultant   Phone: 301.832.2339 • Email: secambria@gmail.com • Web: http://susiecambria.blogspot.com
Watch “Luka” video on YouTube:
https://www.youtube.com/watch?v=VZt7J0iaUD0&ob=av3e




                                                      2
“Luka” has been featured on my blog since the beginning. It
appeals to a different audience than do posts about trainings
and data.




                                                                3
Decisions are made by
those who show up.




                        4
TRADITIONAL WAYS OF
THINKING ABOUT/USING
MEDIA
                       5
Traditional news outlets




                Talk radio


                             6
private sector   •   Getting interviewed
                 •   Getting a story placed
                 •   Editorial
                 •   Op-ed
                 •   Column
                 •   Getting board member,
                     thought leader
                     supporter interviewed

                                              7
organizations
    news




                A version of The Blue Marble. This image was originally uploaded to the English
                Wikipedia by Deglr6328 on 04:05, 8 Mar 2005.
                https://upload.wikimedia.org/wikipedia/commons/thumb/7/78/The_Blue_Marble.jpg/480px-Th


                                                                                          8
NEW WAYS OF THINKING
ABOUT/USING MEDIA

                       9
We’re now talking about

    engaging




                          10
• Informing journalists
private sector     regularly
                 • Informing bloggers
                   regularly
                 • Commenting on
                   media outlet stories
                   and blog posts
                 • Guest blog posts
                 • Sharing info—stories,
                   events, links
                                       11
organizations
                • Writing blogs
                • Reading blogs
                • Having conversations
    news

                  on Twitter and
                  Facebook
                • Sharing info—stories,
                  events, links
                • Tearing down walls
                  between “us” and
                  “them”
                                      12
Example of engaging
                 http://www.life360.com/blog/single




                                         13
Helping engage




   30 Days of Social Media Status Updates
Each day in April you can help raise awareness about child abuse. Use one of the suggested
messages for your Facebook status update, your tweet or your Instant Message (IM) away
status. We also ask you to change your profile picture on Twitter and/or Facebook to the
photo above! If you’re tweeting, please add the hashtag #NCAPM2012 &/or #ChildrenRock
@DVCAC to your tweet!
                                                                                     14
Recommendations




     Realities



                  15
tweeters, etc.
                 • Unique perspective
 bloggers &
                 • Have conversations
                   on blogs, Twitter,
                   Facebook
                 • Sharing info—stories,
                   events, links
                 • Bridge communities
                 • Have a voice

                                       16
PUTTING IT ALL
TOGETHER
                 17
The Twitterverse & blogosphere
      work best when…

ou are open to meeting new people

ou interact honestly with folks

ou share

ou take an interest in others
                                           18
ou see these environments and the people
The Twitterverse & blogosphere
work best to move your agenda
            when…

ou personalize messages

ive people info the way they can understand
it

ou interact rather than merely push
information (your message) out                19
Written by Steven Tyler, “Janie’s
                                                     Got a Gun”:
                                                              is about a girl who
                                                     shoots her father because he is
                                                     sexually abusing her. Steven
                                                     Tyler wrote the lyrics after
                                                     reading an article about children




                                                               &
                                                     who had been killed by guns.
Watch “Janie’s Got a Gun” video on YouTube:
https://www.youtube.com/watch?v=RqQn2ADZE1A&ob=av3e

   Steven Tyler originally wrote the song in his basement, which was when he
   came up with the line "Janie's got a gun." He then sat on it for months,
   "waiting for the oracle door to open." Tyler told Rolling Stone it only became
   a song about child abuse after, "I looked over at a Time magazine and saw
   this article on 48 hours, minute by minute, of handgun deaths in the United
   States." He continued: "Then I got off on the child-abuse angle. I'd heard this
   woman speaking about how many children are attacked by their mothers
   and fathers. It was f---ing scary. I felt, man, I gotta sing about this. And that
   was it. That was my toe in the door.“ (http://www.songfacts.com/detail.php?id=1350)
                                                                                   20
http://www.socialbrite.org/2012/04/09/highlights-from-the-nonprofit-techno




                                                              21
Hope begins in the dark, the
stubborn hope that if you just
show up and try to do the right
thing, the dawn will come. You
wait and watch and work: You
don't give up.
                     Anne Lamott



                                   22
Contact me
• Susie Cambria: (301) 832-2339 cell,
  secambria@gmail.com
• If you work in the District of Columbia,
  consider reading my blog,
  http://susiecambria.blogspot.com




                                             23

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Social Media and Improving Outcomes for Child Victims of Abuse and Neglect

  • 1. Using the Media to Assist in Supporting Positive Outcomes for Victims of Abuse and Neglect at the Eleventh Annual National Citizen Review Panel Conference April 16, 2012 4006 Hamilton Street • Hyattsville, MD • 20781 Susie Cambria, MSW Public Policy Consultant Phone: 301.832.2339 • Email: secambria@gmail.com • Web: http://susiecambria.blogspot.com
  • 2. Watch “Luka” video on YouTube: https://www.youtube.com/watch?v=VZt7J0iaUD0&ob=av3e 2
  • 3. “Luka” has been featured on my blog since the beginning. It appeals to a different audience than do posts about trainings and data. 3
  • 4. Decisions are made by those who show up. 4
  • 5. TRADITIONAL WAYS OF THINKING ABOUT/USING MEDIA 5
  • 7. private sector • Getting interviewed • Getting a story placed • Editorial • Op-ed • Column • Getting board member, thought leader supporter interviewed 7
  • 8. organizations news A version of The Blue Marble. This image was originally uploaded to the English Wikipedia by Deglr6328 on 04:05, 8 Mar 2005. https://upload.wikimedia.org/wikipedia/commons/thumb/7/78/The_Blue_Marble.jpg/480px-Th 8
  • 9. NEW WAYS OF THINKING ABOUT/USING MEDIA 9
  • 10. We’re now talking about engaging 10
  • 11. • Informing journalists private sector regularly • Informing bloggers regularly • Commenting on media outlet stories and blog posts • Guest blog posts • Sharing info—stories, events, links 11
  • 12. organizations • Writing blogs • Reading blogs • Having conversations news on Twitter and Facebook • Sharing info—stories, events, links • Tearing down walls between “us” and “them” 12
  • 13. Example of engaging http://www.life360.com/blog/single 13
  • 14. Helping engage 30 Days of Social Media Status Updates Each day in April you can help raise awareness about child abuse. Use one of the suggested messages for your Facebook status update, your tweet or your Instant Message (IM) away status. We also ask you to change your profile picture on Twitter and/or Facebook to the photo above! If you’re tweeting, please add the hashtag #NCAPM2012 &/or #ChildrenRock @DVCAC to your tweet! 14
  • 15. Recommendations Realities 15
  • 16. tweeters, etc. • Unique perspective bloggers & • Have conversations on blogs, Twitter, Facebook • Sharing info—stories, events, links • Bridge communities • Have a voice 16
  • 18. The Twitterverse & blogosphere work best when… ou are open to meeting new people ou interact honestly with folks ou share ou take an interest in others 18 ou see these environments and the people
  • 19. The Twitterverse & blogosphere work best to move your agenda when… ou personalize messages ive people info the way they can understand it ou interact rather than merely push information (your message) out 19
  • 20. Written by Steven Tyler, “Janie’s Got a Gun”: is about a girl who shoots her father because he is sexually abusing her. Steven Tyler wrote the lyrics after reading an article about children & who had been killed by guns. Watch “Janie’s Got a Gun” video on YouTube: https://www.youtube.com/watch?v=RqQn2ADZE1A&ob=av3e Steven Tyler originally wrote the song in his basement, which was when he came up with the line "Janie's got a gun." He then sat on it for months, "waiting for the oracle door to open." Tyler told Rolling Stone it only became a song about child abuse after, "I looked over at a Time magazine and saw this article on 48 hours, minute by minute, of handgun deaths in the United States." He continued: "Then I got off on the child-abuse angle. I'd heard this woman speaking about how many children are attacked by their mothers and fathers. It was f---ing scary. I felt, man, I gotta sing about this. And that was it. That was my toe in the door.“ (http://www.songfacts.com/detail.php?id=1350) 20
  • 22. Hope begins in the dark, the stubborn hope that if you just show up and try to do the right thing, the dawn will come. You wait and watch and work: You don't give up. Anne Lamott 22
  • 23. Contact me • Susie Cambria: (301) 832-2339 cell, secambria@gmail.com • If you work in the District of Columbia, consider reading my blog, http://susiecambria.blogspot.com 23

Hinweis der Redaktion

  1. I’m so glad to be here today. Honored to be asked to talk with you today about social media and helping victims of abuse and neglect. Just so you know a little about me, I am a social worker by training but did my undergrad work in political science. I’m a connector by nature—and training. My father was a masterful connector and I watched him for years, learning all along the way. I’ve been involved with public policy and local budget analysis and advocacy for 15 years and consulted with a number of DC organizations for the past couple of years. Got into social media as a result of boredom and haven’t looked back! 9/30/2011
  2. I’m going to play the first bit of this song and the first person who can tell me what it is will receive a hand-made mug rug! I’ve made them to raise money for Safe Shores, DC’s Child Advocacy Center. I will donate $20 to Safe Shores.
  3. In the old paradigm, the private sector was all about getting our message out, telling our story, pleading with journalists to cover a story we think was important. Lots of organizations spent a lot of time lamenting this in DC. The Washington Post editorial board told my old boss and a few other nonprofit leaders that interest in Metro news was dwindling, especially DC news. Thus less ink to the range of stories, not to mention stories WE cared about.
  4. New organizations, on the other hand, pushed information out to the world.
  5. In this new paradigm we are talking with each other rather than at each other. The new paradigm is about talking with one another, asking questions, providing answers in real time. Actually having a relationship!