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Uncommon Sense Required To Win
Who Wins? 
New Insights & Unique Data 
over 
Scale and Experience.
Markets are Imperfect 
Discovery, Enterprise & 
Differentiation 
over 
Processes & Systems
Profits? 
Practices drawn on Insights 
over 
“Best Practices” drawn from economics 
and social sciences
Differentiation? 
States of Knowledge 
over 
Forms of Ideology
In a nutshell- A Trek! 
Market-based competition is a 
discovery process 
Objective is asymmetric knowledge 
Explorer in a...
1) Winners & Losers 
“Dare to think for yourself” 
There is no standard way of winning 
Strategy is the art of first-hand ...
Firms outperform 
their competitors by 
aiming to be different, 
not better 
“Don’t be the best of the best. 
Be the only ...
Losers look to 
competitive 
benchmarks than to 
their own imagination 
“Best practice is not the best strategy” 
- McKins...
Losers define strategy 
as cost competitiveness 
& seek efficiency 
through cost reduction 
“Be a price-maker, not a price...
Winners are 
motivated more by 
meeting a need than a 
target 
“The purpose of a business is 
to create a customer” 
- Pet...
The difference is less 
your aims and more 
your methods 
“Performance is a return on right 
beliefs, not right intentions...
The greatest threats 
to corporate 
performance are 
internal, not external 
“We are what we repeatedly do.” 
- Aristotle
It is better to be first 
than it is to be better 
“Losers are typified by the catch-up 
strategy of a better product 
at ...
Success is its own 
multiplier 
“I’ll have what she’s having,” 
- Meg Ryan
Most marketing 
efforts serve only to 
reinforce 
the status quo 
“Buying habits die hard,” 
- Jules Goddard & Tony Eccles
2) Strategy & Tactics 
Competitive Advantage 
= 
Corporate Individuation 
Individuation = 
Inventiveness + Discovery
A strategy is not a 
plan of attack but an 
idea under study 
“A strategy is a purposive sequence of 
decisions inferred f...
The measure of a 
strategy is not its 
ambition but its truth 
“Pioneering practices become best 
practices, which in turn...
The greatest barriers 
to competition are 
personal & cognitive 
“Winning strategies are best protected 
by their own here...
Wealth-creating 
actions are driven 
more by curiosity 
than by targets 
“Go beyond the prevailing 
state of knowledge.” 
...
Effective strategy is as 
likely to flow from 
action as to lead to 
action 
“What comes first- thought or action?” 
- Jul...
Strategic breakthroughs 
are more likely to arise 
from adhocracy than a 
formal planning process 
“Success has many fathe...
Creative people give 
themselves more time 
to solve problems 
“Poet, Artist, Logician and the Scientist,” 
- Jules Goddar...
Strategy is more 
dependent on 
courage & humility 
than 
talent & charisma
3) Organization & 
Management 
Stereotypical responses to pressure 
serve only to increase the pressure
Balance the virtues of 
Control & Learning 
Beliefs -> Targets -> Measures -> Rewards 
Beliefs -> Questions -> Ideas -> Ex...
The internet is 
disintermediating 
management 
“Draw upon more diverse talent pools, 
Co-create with customer & user grou...
The need for 
extraordinary 
management suggests 
a poorly designed 
organization
Companies 
underestimate the 
power of intrinsic 
motivation 
“Autonomy. Mastery. Connectedness.” 
- Jules Goddard & Tony ...
“Find Leaders 
Build Teams 
Engage Employees 
Forecast Outcomes 
Pricing Options 
Detect Waste 
Pick Winners” 
- Jules God...
References 
Uncommon Sense, Common Nonsense 
(Jules Goddard and Tony Eccles) 
Mashable.com 
TheMuse.com
@sushrutmunje 
Founder & MD 
Hammer and Mop
Entrepreneurship & Management
Entrepreneurship & Management
Entrepreneurship & Management
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Highlighting the thought processes that go behind employing 'uncommon sense' for winning strategies. Startups recognize no boundaries when they start, and how application of this fearlessness might prove useful to the effective manager (Ref: 'Uncommon Sense, Common Nonsense' by Jules Goddard & Tony Eccles)

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Entrepreneurship & Management

  1. 1. Uncommon Sense Required To Win
  2. 2. Who Wins? New Insights & Unique Data over Scale and Experience.
  3. 3. Markets are Imperfect Discovery, Enterprise & Differentiation over Processes & Systems
  4. 4. Profits? Practices drawn on Insights over “Best Practices” drawn from economics and social sciences
  5. 5. Differentiation? States of Knowledge over Forms of Ideology
  6. 6. In a nutshell- A Trek! Market-based competition is a discovery process Objective is asymmetric knowledge Explorer in an Effective Organization
  7. 7. 1) Winners & Losers “Dare to think for yourself” There is no standard way of winning Strategy is the art of first-hand thinking Theories cannot replace Insights
  8. 8. Firms outperform their competitors by aiming to be different, not better “Don’t be the best of the best. Be the only one who does what you do.” - Jerry Garcia
  9. 9. Losers look to competitive benchmarks than to their own imagination “Best practice is not the best strategy” - McKinsey & Company
  10. 10. Losers define strategy as cost competitiveness & seek efficiency through cost reduction “Be a price-maker, not a price-taker” - Jules Goddard & Tony Eccles
  11. 11. Winners are motivated more by meeting a need than a target “The purpose of a business is to create a customer” - Peter Drucker
  12. 12. The difference is less your aims and more your methods “Performance is a return on right beliefs, not right intentions” - Jules Goddard & Tony Eccles
  13. 13. The greatest threats to corporate performance are internal, not external “We are what we repeatedly do.” - Aristotle
  14. 14. It is better to be first than it is to be better “Losers are typified by the catch-up strategy of a better product at a lower price” - Jules Goddard & Tony Eccles
  15. 15. Success is its own multiplier “I’ll have what she’s having,” - Meg Ryan
  16. 16. Most marketing efforts serve only to reinforce the status quo “Buying habits die hard,” - Jules Goddard & Tony Eccles
  17. 17. 2) Strategy & Tactics Competitive Advantage = Corporate Individuation Individuation = Inventiveness + Discovery
  18. 18. A strategy is not a plan of attack but an idea under study “A strategy is a purposive sequence of decisions inferred from a unique belief system or world view.” - Jules Goddard & Tony Eccles
  19. 19. The measure of a strategy is not its ambition but its truth “Pioneering practices become best practices, which in turn become standard practices.” - Jules Goddard & Tony Eccles
  20. 20. The greatest barriers to competition are personal & cognitive “Winning strategies are best protected by their own heretical status.” - Jules Goddard & Tony Eccles
  21. 21. Wealth-creating actions are driven more by curiosity than by targets “Go beyond the prevailing state of knowledge.” - Jules Goddard & Tony Eccles
  22. 22. Effective strategy is as likely to flow from action as to lead to action “What comes first- thought or action?” - Jules Goddard & Tony Eccles
  23. 23. Strategic breakthroughs are more likely to arise from adhocracy than a formal planning process “Success has many fathers, failure is an orphan” - Jules Goddard & Tony Eccles
  24. 24. Creative people give themselves more time to solve problems “Poet, Artist, Logician and the Scientist,” - Jules Goddard & Tony Eccles
  25. 25. Strategy is more dependent on courage & humility than talent & charisma
  26. 26. 3) Organization & Management Stereotypical responses to pressure serve only to increase the pressure
  27. 27. Balance the virtues of Control & Learning Beliefs -> Targets -> Measures -> Rewards Beliefs -> Questions -> Ideas -> Experiments - Jules Goddard & Tony Eccles
  28. 28. The internet is disintermediating management “Draw upon more diverse talent pools, Co-create with customer & user groups, Relinquish control & work practices” - Jules Goddard & Tony Eccles
  29. 29. The need for extraordinary management suggests a poorly designed organization
  30. 30. Companies underestimate the power of intrinsic motivation “Autonomy. Mastery. Connectedness.” - Jules Goddard & Tony Eccles
  31. 31. “Find Leaders Build Teams Engage Employees Forecast Outcomes Pricing Options Detect Waste Pick Winners” - Jules Goddard & Tony Eccles
  32. 32. References Uncommon Sense, Common Nonsense (Jules Goddard and Tony Eccles) Mashable.com TheMuse.com
  33. 33. @sushrutmunje Founder & MD Hammer and Mop
  • angshublogger

    Apr. 6, 2015
  • shreyanshsinghal

    Sep. 7, 2014

Highlighting the thought processes that go behind employing 'uncommon sense' for winning strategies. Startups recognize no boundaries when they start, and how application of this fearlessness might prove useful to the effective manager (Ref: 'Uncommon Sense, Common Nonsense' by Jules Goddard & Tony Eccles)

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