Highlighting the thought processes that go behind employing 'uncommon sense' for winning strategies. Startups recognize no boundaries when they start, and how application of this fearlessness might prove useful to the effective manager (Ref: 'Uncommon Sense, Common Nonsense' by Jules Goddard & Tony Eccles)
8. In a nutshell- A Trek!
Market-based competition is a
discovery process
Objective is asymmetric knowledge
Explorer in an Effective Organization
9. 1) Winners & Losers
“Dare to think for yourself”
There is no standard way of winning
Strategy is the art of first-hand thinking
Theories cannot replace Insights
10. Firms outperform
their competitors by
aiming to be different,
not better
“Don’t be the best of the best.
Be the only one who does what you do.”
- Jerry Garcia
11. Losers look to
competitive
benchmarks than to
their own imagination
“Best practice is not the best strategy”
- McKinsey & Company
12. Losers define strategy
as cost competitiveness
& seek efficiency
through cost reduction
“Be a price-maker, not a price-taker”
- Jules Goddard & Tony Eccles
13. Winners are
motivated more by
meeting a need than a
target
“The purpose of a business is
to create a customer”
- Peter Drucker
14. The difference is less
your aims and more
your methods
“Performance is a return on right
beliefs, not right intentions”
- Jules Goddard & Tony Eccles
15. The greatest threats
to corporate
performance are
internal, not external
“We are what we repeatedly do.”
- Aristotle
16. It is better to be first
than it is to be better
“Losers are typified by the catch-up
strategy of a better product
at a lower price”
- Jules Goddard & Tony Eccles
17. Success is its own
multiplier
“I’ll have what she’s having,”
- Meg Ryan
18. Most marketing
efforts serve only to
reinforce
the status quo
“Buying habits die hard,”
- Jules Goddard & Tony Eccles
20. A strategy is not a
plan of attack but an
idea under study
“A strategy is a purposive sequence of
decisions inferred from a unique belief
system or world view.”
- Jules Goddard & Tony Eccles
21. The measure of a
strategy is not its
ambition but its truth
“Pioneering practices become best
practices, which in turn become
standard practices.”
- Jules Goddard & Tony Eccles
22. The greatest barriers
to competition are
personal & cognitive
“Winning strategies are best protected
by their own heretical status.”
- Jules Goddard & Tony Eccles
23. Wealth-creating
actions are driven
more by curiosity
than by targets
“Go beyond the prevailing
state of knowledge.”
- Jules Goddard & Tony Eccles
24. Effective strategy is as
likely to flow from
action as to lead to
action
“What comes first- thought or action?”
- Jules Goddard & Tony Eccles
25. Strategic breakthroughs
are more likely to arise
from adhocracy than a
formal planning process
“Success has many fathers,
failure is an orphan”
- Jules Goddard & Tony Eccles
26. Creative people give
themselves more time
to solve problems
“Poet, Artist, Logician and the Scientist,”
- Jules Goddard & Tony Eccles
27. Strategy is more
dependent on
courage & humility
than
talent & charisma
28. 3) Organization &
Management
Stereotypical responses to pressure
serve only to increase the pressure
29. Balance the virtues of
Control & Learning
Beliefs -> Targets -> Measures -> Rewards
Beliefs -> Questions -> Ideas -> Experiments
- Jules Goddard & Tony Eccles
30. The internet is
disintermediating
management
“Draw upon more diverse talent pools,
Co-create with customer & user groups,
Relinquish control & work practices”
- Jules Goddard & Tony Eccles
31. The need for
extraordinary
management suggests
a poorly designed
organization
32. Companies
underestimate the
power of intrinsic
motivation
“Autonomy. Mastery. Connectedness.”
- Jules Goddard & Tony Eccles