This is a presentation about the Cultural change brought about by Yahoo CEO & President Marissa Mayer.

1. ~SUSHOVIT ROUT (151141)ISME BANGALORE

2.  Yahoo! Started from Stanford University.
 Founded in January 1994 by Jerry Yang and David Filo, who were Electrical
Engineering graduate students - created a website named "Jerry and David's
Guide to the World Wide Web“
In April 1994, Jerry and David's
Guide to the World Wide Web was
renamed "Yahoo!".

5.  Marissa Ann Mayer (born May 30, 1975) is an American business executive and computer
scientist.
 Graduate of Stanford, and earlier a long-time executive, leader, and key spokesperson for
Google.
 On July 16, 2012, Mayer was appointed President and CEO of Yahoo!
 To simplify the bureaucratic process and "make the culture the best version of itself", Mayer
launched a new online program called PB&J (Process, Bureaucracy & Jams).

6. January 2012 to May 13th, 2012
– Scott Thompson
May 13th 2012
Ross Levinsohn
(Interim)

7.  She replaced some senior executives with new people whom she perceived to be more growth
oriented.
 She appointed Ken Goldman as the new CFO of Yahoo and Kathy Savitt as the new CMO
(Chief Marketing Officer)
 PB&J (Process, Bureaucracy & Jams) Program.
 Shared email list called "dev random" to establish connections with Yahoo's programmers;
engaging in regular email discussions with software engineers who did not report to her.
 Similar to Google's "TGIF" meetings- instituted "FYI"
meetings every Friday at Yahoo HQ - employees could ask her
questions & announcements of new hires were made.

10.  She started with free food and new smartphones for every employee.
 Abolishing its work-at-home policy and ordering everyone to work in the office.
 Feb. 25, 2013: A memo explaining the policy change, from the company’s human resources
department, says face-to-face interaction among employees fosters a more collaborative culture.
 March 25, 2013: Yahoo buys Summly, a news-reading app started by a 17-year-old high
school student in Britain for $30 million.
 May 1, 2013: Enhancing Parental Leave Policy; The company
doubles the time new parents are allowed to take off.
 May 19, 2013: Yahoo Snaps Up Tumblr for $1.1 Billion

11. Yahoo Becomes Top Trafficked
Online Property Again
~ July 2013

12. 1) Mobile First: mobile user base grew by 15% to 380 million monthly members in last
quarter.
2) Inject new talent: the company hired 1,000 new engineers in the same year and at least
50 Ph.D.s.
3) Thirst for Talent: Yahoo has bought an incredible 16 startups after 3 months of Marissa’s
captainship.
4) Focus on key growth areas. All of Yahoo's acquisitions
under Mayer falls into one of four buckets:
i. core business (content, apps and search),
ii. social,
iii. gaming, and
iv. video (chat and conference calling).

14. 1) Communicate your vision widely, be clear, and
“over-communicate.”
1) Get them to re-commit.
2) Give permission and ask for participation.
3) Provide the support that nurtures innovation.
4) Celebrate the progress.