Marvel Entertainment was formed from the merger of Marvel Entertainment Group and Toy Biz. It experienced bankruptcy in the 1990s due to mismanagement but was turned around under new leadership in the early 2000s. In 2009, The Walt Disney Company acquired Marvel Entertainment for $4.3 billion. Disney is now known for its successful Marvel Studios film productions based on Marvel Comics characters like Spider-Man, X-Men, and The Avengers.

3. • Introduction
• Overview of the Company
• Visions & Missions
• History
• Marvel Structure
• Internal Work Culture
• Marketing Strategy
• Bankruptcy
• Competitors

4.  Marvel Entertainment, LLC, formerly Marvel
Enterprises and Toy Biz, Inc.
 It is an American entertainment company formed
from the merger of Marvel Entertainment Group,
Inc. and Toy Biz, Inc.
 The company is known for its Marvel Comics
subsidiary and, as of the late 2000s, its film
productions from Marvel Studios.
 In 2009, The Walt Disney Company acquired Marvel
Entertainment

6.  Mission:
The Walt Disney Company’s objective is to be one of the world’s leading
producers and providers of entertainment and information, using its portfolio
of brands to differentiate its content, services and consumer products. The
company’s primary financial goals are to maximize earnings and cash flow,
and to allocate capital toward growth initiatives that will drive long-term
shareholder value.
 Vision: A vision as far-reaching as our stories.
Since 1939, we've engaged imaginations with our innovative characters,
legends and business ventures. Today, we're the #1 comic publisher in the
world, as well as a major player in the movie, consumer products, digital and
television industries. Our mission to expand enables our legends like Thor
and The X-Men to come to life in unexpected ways. To resonate with people
today. And to evolve with generations to come.
With a role at Marvel, you can help us explore new ways to push the limits of
media and connect with our global audiences.

7.  The Marvel Entertainment Group, Inc., is the
largest American publisher of comic books.
 Marvel was founded in the late 1930s by Martin
Goodman, a New York publisher of pulp magazines
 Marvel Entertainment Group, Inc. (Marvel or MEG),
incorporated on December 2, 1986 as the parent
company of Marvel Comics and Marvel Productions
 Gross profit of Marvels in December 2009 was
$586.51 million
 The present Annual Revenue $25.4million

8. Publishing Toys LicensingStudio

9.  Licensing - The Licensing segment earns revenues from selling
rights to movies, television production companies, video game
publishers, and merchandise manufacturers to use it's character
properties. The licensing business concentrates on a few large
licensees, and attempts to manage and re-segment opportunities with
its characters, creating "classic" editions, "youth" editions, and "movie"
editions to take advantage of every revenue opportunity.
 Publication - The Publishing segment produces, markets, and
sells comic books. This business publishes comic books and novels
about the company's characters, and licenses characters from other
sources and turns them into graphic novels.
 Toys - The Toys segment collects royalties and service fees from
Hasbro. The company has an exclusive toy merchandising agreement
with Hasbro (HAS) until December 31, 2011, that began in 2007.Prior
to this, most revenues in the Toy segment were made from toys
produced by Marvel.

12.  Top-down Management Structure
 Employee participation in communal parts of
the company- the friends and family film
showings, and the Thanksgiving Parade
Balloon. Lots of people have statues of their
favorite characters decorating their desks.
 Diverse workforce
 Promoting Creativity and innovation.
 Freedom to work or choose projects as per
passion and Interests, liking.

13.  Leaks photos
 Teases release dates
 Embargoes early press screenings:
Pre-release critic opinions are
discouraged.
 Don't forget social media: The
#hashtag can be an entertainment
studio's greatest weapon.
 Keeping suspense.

14.  Marvel was sold to Martin S. Ackerman, and all he
wanted was short term profit. So prices went up,
Marvel was told to sell more comics, and after a
brief investment bubble sales collapsed and Marvel
went bankrupt. Almost the same thing happened in
1900’s.
1. The number of books increases dramatically.
2. The price of each book increases dramatically.
3. The quality of each book goes down.
4. Sales go down
Ackerman then quit Curtis and Perfect Film in 1969.

15.  While licensing revenue reached $50
million in 1995, MEG laid off 275
employees on January 4, 1996
 On November 12, 1996 Perelman offered to
have the Andrews Group purchase
additional shares with an issue for $350
million in November 1996 (the "Andrews
Plan").
 The Marvel group of companies filed for
bankruptcy on December 27, 1996, but the
note holders, led by Icahn, initially blocked

17.  On Dec. 31, 2009, Disney finalized the purchase of Marvel
Entertainment for $4.3 billion. Disney is known as the world’s
purveyor of fairy tales, but not everyone knows Marvel’s
Cinderella story. Just over 10 years ago Marvel was a bankrupt
company, searching for a hero to save the day. The saviors
came not in the form of a Prince Charming but rather as a web-
slinging teenage misfit, a group of mutants and a scientist who
turns green when he gets angry. Not to mention a group of
brave executives who resuscitated the one power those iconic
Marvel characters had all always had–the power to make
money.
 Peter Cuneo became chief executive officer of Marvel in
July 1999, brought in by Isaac Perlmutter, a power player in
the toy industry whose company had just taken Marvel out
of bankruptcy. At one point in 2000 the company had only $3
million in the bank, barely enough to cover its cash needs.

18.  Cuneo was CEO for a three-year turnaround
that was completed by the end of 2002. With six
previous successful turnarounds on his
résumé–including Remington and divisions
of Black & Decker and Clairol–Cuneo knew
well that Marvel would require both short-
term fixes to put cash in the bank and new
strategies to generate long-term revenue.
 Cuneo’s tenure with Marvel, most recently
as vice chairman, ended with
Disney’s acquisition, for $54 a share.
Following is the inside story of the Marvel’s
turnaround. It’s a Cinderella story that will be

21. “There’s a Child in All of Us! No
matter what the number may say
or how old someone looks they
started out as a child… And that
child lives inside! -LOVE YOUR
INNER CHILD”

22.  http://screencrush.com/marvel-bankruptcy-billions/
 https://en.m.wikipedia.org/wiki/Marvel_Entertainment
 http://www.sec.gov/Archives/edgar/vprr/09/99999999
97-09-017007
 https://prezi.com/oxpkvjqfh4qq/marvel-presentation/
 http://marketrealist.com/2014/01/acquisitions-revive-
fortunes-disneys-studio-entertainment-business/
 http://www.fundinguniverse.com/company-
histories/marvel-entertainment-group-inc-history/
 http://www.bbc.com/news/entertainment-arts-
32379661