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CONSUMER & INDUSTRIAL BUYING BEHAVIOUR SUBMITTED BY: SUSHANT LULLA M.F.M 1ST YEAR GUIDED BY: Dr ANANNYA DEB ROY
PERCEPTION
ABSOLUTE THRESHOLD
SENSORY ADAPTATION
AMBUSH MARKETING
EXPERIENTAL MARKETING
JUST NOTICIABLE DIFFERENCE
SELECTIVE EXPOSURE
SELECTIVE ATTENTION
PERCEPTUAL DEFENSE
PERCEPTUAL BLOCKING
THANKYOU

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