Baby Boomers in Middle Adulthood The largest segment of the U.S. population, the “baby boomers,” are moving into middle adulthood and, in some cases, even becoming grandparents. The advertising and marketing industries study this age cohort, and it has been increasing in visibility in primetime television, print ads, and in digital advertising, pop-ups, and internet solicitation. Find at least 4 images advertising or other popular media that illustrate this point.  Use a caption for each piece of media to explain the advertisements mirror the specific physical and cognitive changes in development referred to in our readings and resources this week.  Your captions should combine for a total of 500 words. Use at least 2 resources (other than the images or clips) to support the claims you are making.  Cite these using APA formatting.  Your references need to relate to concepts learned about middle adulthood and must be scholarly/academic in nature.  Use of .com websites is not appropriate. Possible points Student points Your provided at least 4 images or clips with captions. 20 Your captions combined were at least 500 words long. 20 You demonstrated a clear understanding of the issues facing middle adults. 40 You supported your work with at least 2 appropriate references, cited in APA formatting 10 Your work was free of spelling and grammar errors. 10  100 Running head: SHORT TITLE OF PAPER 1 SHORT TITLE OF ESSAY 4 Title of Paper John Q. Student University Name Course ID—Course Name Module x, Assignment x Instructor Name Date Full Title of Essay Start your first paragraph here. The best way to use this template is to read through the entire document first. Then, delete each section as you fill it in with your essay content. This template is formatted to meet APA’s requirements, so when you delete the sections one at a time, you will see that your work is formatted properly. This is the introduction paragraph. Here you want to introduce your topic and grab the reader’s attention. Your introduction paragraph should be 4–6 sentences long and will include your thesis statement. Remember, the thesis statement states the main focus or main idea of the entire essay and is normally the last sentence in the introduction; however, more importantly, it should be obvious what your thesis statement is. Begin the second paragraph here. This is your first body paragraph. Paragraphs should be between 5–12 sentences. Your body paragraphs should begin with the paragraph’s topic, which is the topic sentence. This topic sentence explains the main focus of this paragraph, and should clearly relate to your thesis statement. Next, you will include supporting details. If you are using research (sources), this is where you should include them; most importantly, this is also where you use in-text citations to cite other people’s ideas from your sources (Author, date). Finally, the last sentence of a body paragraph concludes the paragraph and loo.

1. Baby Boomers in Middle Adulthood
The largest segment of the U.S. population, the “baby
boomers,” are moving into middle adulthood and, in some cases,
even becoming grandparents. The advertising and marketing
industries study this age cohort, and it has been increasing in
visibility in primetime television, print ads, and in digital
advertising, pop-ups, and internet solicitation.
Find at least 4 images advertising or other popular media that
illustrate this point. Use a caption for each piece of media to
explain the advertisements mirror the specific physical and
cognitive changes in development referred to in our readings
and resources this week. Your captions should combine for a
total of 500 words.
Use at least 2 resources (other than the images or clips) to
support the claims you are making. Cite these using APA
formatting. Your references need to relate to concepts learned
about middle adulthood and must be scholarly/academic in
nature. Use of .com websites is not appropriate.
Possible points
Student points
Your provided at least 4 images or clips with captions.
20
Your captions combined were at least 500 words long.
20
You demonstrated a clear understanding of the issues facing

2. middle adults.
40
You supported your work with at least 2 appropriate references,
cited in APA formatting
10
Your work was free of spelling and grammar errors.
10
100
Running head: SHORT TITLE OF PAPER 1
SHORT TITLE OF ESSAY 4
Title of Paper
John Q. Student
University Name
Course ID—Course Name
Module x, Assignment x
Instructor Name
Date
Full Title of Essay
Start your first paragraph here. The best way to use this
template is to read through the entire document first. Then,
delete each section as you fill it in with your essay content.
This template is formatted to meet APA’s requirements, so
when you delete the sections one at a time, you will see that
your work is formatted properly. This is the introduction

3. paragraph. Here you want to introduce your topic and grab the
reader’s attention. Your introduction paragraph should be 4–6
sentences long and will include your thesis statement.
Remember, the thesis statement states the main focus or main
idea of the entire essay and is normally the last sentence in the
introduction; however, more importantly, it should be obvious
what your thesis statement is.
Begin the second paragraph here. This is your first body
paragraph. Paragraphs should be between 5–12 sentences. Your
body paragraphs should begin with the paragraph’s topic, which
is the topic sentence. This topic sentence explains the main
focus of this paragraph, and should clearly relate to your thesis
statement. Next, you will include supporting details. If you are
using research (sources), this is where you should include them;
most importantly, this is also where you use in-text citations to
cite other people’s ideas from your sources (Author, date).
Finally, the last sentence of a body paragraph concludes the
paragraph and loops back to the paragraph’s main focus.
Begin the third paragraph here. This is your second body
paragraph. Paragraphs should be between 5–12 sentences. Your
body paragraphs should begin with the paragraph’s topic, which
is the topic sentence. This topic sentence explains the main
focus of this paragraph, and should clearly relate to your thesis
statement. Next, you will include supporting details. If you are
using research (sources), this is where you should include them;
most importantly, this is also where you use in-text citations to
cite other people’s ideas from your sources (Author, date).
Finally, the last sentence of a body paragraph concludes the
paragraph and loops back to the paragraph’s main focus.
Begin the fourth paragraph here. This is your third body
paragraph. Paragraphs should be between 5–12 sentences. Your
body paragraphs should begin with the paragraph’s topic, which
is the topic sentence. This topic sentence explains the main
focus of this paragraph, and should clearly relate to your thesis
statement. Next, you will include supporting details. If you are
using research (sources), this is where you should include them;

4. most importantly, this is also where you use in-text citations to
cite other people’s ideas from your sources (Author, date).
Finally, the last sentence of a body paragraph concludes the
paragraph and loops back to the paragraph’s main focus.
You may have more than three body paragraphs depending on
the requirements of the essay. This template is formatted for
only five paragraphs so if you add more just begin a new
paragraph and tap the TAB key to indent. The font and margins
are already pre-set for you. The final paragraph is the
conclusion paragraph. This paragraph can be shorter than the
others. Remember to wrap-up the essay for the reader. Also, the
conclusion should not introduce any new material. Finally, you
will want to refer back to your thesis statement.
References
Author, A. A. (Date of publication). Title of article only first
letter capitalized. Magazine/Journal Title Capitalized, volume
#(issue #), page range.
Author, C. C., & Author, D. D. (Year). Name of course textbook
only first letter capitalized [VitalSource Digital Version]. City,
State: Publisher.
University Online. (2010). Course ID: Title of course in
sentence casing: Week X:
Specific lecture not capitalized. Retrieved from
myeclassonline.com
Title of online article w/o author. (Date of publication).
Newsletter/Website Title Capitalized. Retrieved from URL