Learn to create authentic branding and engage top talent. Join WorkXO founders and employee engagement experts Jamie Notter and Charlie Judy as they explore why brand authenticity matters, how to use data to create an authentic employer brand, the importance of building a strong work culture, and how to start designing the culture you want.

1. The Secret to
Recruiting the Best
Talent
Authentic Employer Branding

2. Co-Founder, WorkXO Co-Founder, WorkXO
Jamie Notter Charlie Judy

3. #CultureChat

4. On average, job seekers
use 18 different sources
when searching for a job
— a steady increase from
previous years and
reinforcing the idea of the
consumer candidate.
~ CareerBuilder 2015 Candidate Behavior Study

5. When the product
isn’t what you
thought it would be,
you take it back.

6. If they don’t like
what they see, they
aren’t the right
(best) talent.

7. The talent you
seek must
understand who
you really are

8. Authenticity

9. Getting there
§ Start with a deeper understanding
§ Get crystal clear on what “is” – what’s truly
valued, what really drives your success, and
what makes you distinct
§ Use your language…no one else’s
§ Get comfortable with transparency

10. You are not (nor can
you be) all things to
all people.

11. Share what they
need to hear, not
what they want to
hear

12. 1/3 of respondents
say "culture" is the
single most important
factor when
recommending their
place of work to a
friend.
~ PeopleFluent 2015
Millennial Survey
12

13. The collection of words,
actions, thoughts, and “stuff”
that clarifies and reinforces
what is truly valued inside an
organization.
Culture:

14. Strong Culture:
A culture that aligns what is
valued with what drives the
success of the enterprise.

15. current
state
culture change
future
state

16. current
state
culture change
future
state

17. what
is
culture change
what
works

19. Authenticity

20. Keep in touch!
§ www.workxo.com
§ www.questionpro.com
§ cjudy@workxo.com
§ jnotter@workxo.com
§ karen.chen@questionpro.com