Presentation for Online Professional Branding workshop at University of Strathclyde

1. ONLINE PROFESSIONAL BRANDING
USING
LINKEDIN, TWITTER AND BLOGGING
Surendra Phatak

2. Online Professional Branding – Why?
 Cause resume has to be limited to 2 pages
 Cause recruiters are moving beyond your CVs ( to LinkedIns and Twitters )
 Cause you are going to get googled
 Cause People expect you to have online presence
 Cause everyone else is already out there
 Cause differentiation is getting difficult with every passing day
 Cause you want to reach a bigger audience
 …

3. Online Professional Branding Framework
Content
LinkedIn
Distribution
For you/ for someone else

4. LinkedIn branding tools
Profile
 Title
 Headline
 Photo
 Summary
 Skills
 Details
 Recommendations

5. LinkedIn branding tools
Updates
 Status messages - (Quotes, personal
updates, thoughts)
 Shared Articles - (Your own blog, news,
other blogs)
 Commenting on other’s updates

6. LinkedIn branding tools
Other tools
 Groups
 Discussion
 Question and Answers
 Polls
 Applications
 Events

7. Twitter branding tools
Profile
 Account Name
 Profile Description
 Followers
 People whom you follow
Tweets Other tools
 Status messages - (Quotes, personal  Twitter applications
updates, thoughts)
 Shared Articles - (Your own blog,
news, other blogs)
 Retweets

8. Key to Success
 Size & Quality of network  Relevancy
 Size - More the merrier  To the target group
Quality - Closer to the target

 Awareness
group the better
 Of the tools as well as their
 Consistency impact
Usage frequency , purpose

 Involvement
 Focus  With your own profile as well as
 Topics, Subjects your network

9. Online Personal Branding
- A case Study
Blog started
for personal
branding in
October 2010
Blog
attracting 300
hits a month
till date
Content
distributed
through
LinkedIn and
Twitter

10. Online Personal Branding
- A case Study
Blog Featuring
in LinkedIn
Updates
Wordpress
app bringing
content from
blog into
LinkedIn
profile

11. Online Personal Branding
- A case Study
Blog content
used to start
discussions on
LinkedIn

12. Online Personal Branding
- A case Study
Twitter used
as a
distribution
mechanism for
blog

13. Online Personal Branding
- A case Study
Blog used to
start polls on
LinkedIn

14. Online Personal Branding
- A case Study
Blog content
used to
market
content
Follow-up
blog written
using the
LinkedIn
comments

15. Online Personal Branding
- A case Study
Blog utilized
as a resume
tool to claim
social media
expertise

16. Online Personal Branding
- A case Study
Improvement  75-100 odd hits on blog per week
in SEO
 20-25 profile views on LinkedIn a week
People
adding me to  70 + followers on Twitter
their network
 Ability to claim expertise through blog
Expansion in
network  Blog as a proof of writing skills
Getting  ….
branded with
focus and  …..
expertise
 …….

17. Thank you
Questions if Any…